1. IBM Business Media Share
Digital Asset Management
Lorenzo Monaco
IBM Business Media Share Product Manager

2. Digital assets
Nowadays every type of industry or market manages digital assets
VIDEO IMAGES
MPEG2, MPEG4, WEBM, MJPEG, BMP, JPG, PNG, GIF, TIFF, CAD,
FLV, DV, WMV, RM, DivX, QT SVG, VML, EPS, SWF
AUDIO DOCUMENTS
Texts, XML, MS Office, PDF
MP3, AAC, WAV, AIFF, AU, WMA
Together with the use of highly advanced technologies, the combination of these
elements enables users to create a wide range of communication projects, with output
varying from a simple page layout to a printed ad, from a website to an online catalogue,
or from a presentation to a tablet app.
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3. Digital assets value
In Managing Enterprise Content: A Unified Content Strategy, Ann Rockley says that
digital content is the “lifeblood of every organization.” Just as the constant circulation
of blood is essential to maintain the life of the body, so is the circulation of digital
content essential to the life of the business organization.
ELEMENTS
METADATA PREVIEW COPYRIGHT
(ASSET)
LOW
TARGET TARGET TARGET TARGET
To provide contents to be To provide a tool to find contents To provide a fast and light contents To verify limitations in reusing
used and reused to generate quickly and to add useful preview for selection and to contents.
new revenue information. prototype.
VALUE VALUE VALUE VALUE
To reduce the time required to Time search reduction and High flexibility to take decisions and To avoid legal issues.
create quality products. matching contents with business time reduction to select contents to
needs. use
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4. The Information Challenge:
How You Use digital assets Can Make You Special
5X 70% 60%+
More Value creation of people’s time can be of CEOs: Need to do a
by organizations spent searching for better job leveraging
effective at using relevant information information
Asset
Top Business Challenges Top Technical Challenges
Increase Employee Productivity Silos Lead to Inconsistency
Improve Business Processes Assets Not Available When Needed
Better Understand and Meet Users
Expectations
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5. IBM addresses three key client needs
Efficiency
Accomplish task with minimum effort or time
With content coming from all directions customers must
manage an exploding amount of content and distribution
outlets through a complex set of rights and configurations.
Agility
Ability to change course quickly
With the explosion in content, customers must find fast and
easy ways to reuse their digital content to create new
revenue streams through the sale and licensing of their
content.
Legacy systems cannot meet the demand of today’s users
and cannot be easily integrated. Moreover, they lack the
flexibility to adapt to ever changing workflows.
Effectiveness
Degree to which objectives are achieved
With the growth of on demand content, customers are fighting
channel wars to distribute their content and struggle with how
to effectively get their message across to their customers.
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6. Digital Asset Management
And just as the heart regulates blood flow in the body, the DAM solution regulates
the proper circulation of the digital content that the company needs for survival: no
company can exist without effective communication with both the outside world (the
market) and its employees.
Acquire
Create Store
Change Life-cycle Search
Management
Distribute Retrieve
Re-Use
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7. IBM Business Media Share: a Digital Asset Management
Solution
A CENTRAL PLACE where images,
videos and all your digital assets can be
Efficiently managed with an easy-to-
use interface.
IBM Business Media Share provides
business Agility with an integrated
Digital Workflow solution to manage
assets from creation to repurposing and
syndication maintaining the links,
relationships and rights associated with
original assets, across multiple versions
and asset usages.
Allows the use of best of breed
applications within the workflow enabling
users to Effectively create, edit, and
publish content, for the format, channel,
device, of choice
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8. IBM Business Media Share Highlights
Going Mobile. With a customizable and easy-to-use HTML5 web interface delivered out
of the box, IBM Business Media Share empowers customers and a growing mobile
workforce to live a unique experience anywhere, everywhere.
Business insight. Links to related content, usage rights management and business-
intelligence readiness are some of the key features in this solution. In addition, IBM
Business Media Share provides executives with advanced analytics to mine Big amount
of Data and allow real-time, business aware decisions.
Cloud computing is coming of age. The solution is also available on the IBM
SmartCloud to avoid capital expenditure for in-house infrastructure and enable clients
to pay for the use they really need. It brings new efficiency and enables more agile
ways of doing business.
Scalability. IBM Business Media Share's modular and distributed architecture allows the
system to scale as needs change - from single department to the whole enterprise.
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9. IBM Business Media Share Business Value
With IBM Business Media Share companies can consolidate a Media Hub where all types
of digital assets can be efficiently managed - an enabler for any company’s needs for
rapid transformation at low costs (software stack, IT infrastructure).
The IBM Business Media Share front-end leverages a superior search engine to provide
a content-centric approach to end users: content are automatically categorized and
captioned and instantly become easy to retrieve, reuse for new products - and resell of
content online. Optimization of staff allocation, productivity and cost reduction are
obvious benefits.
It provides workflow management to enforce business
processes and manages complex rights to ensure proper
usage of content and to track costs and revenues related
to each content.
Interoperability. IBM Business Media Share makes
integration with any external systems or development of
mobile Apps easier by using standard web services calls.
Integrates with cutting edge SOA environments, allowing
maximum flexibility for other systems to access content.
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10. What differentiates IBM Business Media Share from
other DAM vendors?
Performance – Powerful elaboration and archiving features are pointless if content cannot be easily
retrieved and within excellent response times. Our technologies provide a solution with:
– A superior IBM search engine whit 95% of searches executed in less than 2 seconds for 50 million objects
– Archiving of more than 25 thousands objects per hour
– More than 700 concurrent users
– Full text indexing of more than 2.5 millions objects per hour
Flexibility – Our technologies support highly configured environments (vs. customized
deployments) resulting in lower up front customization effort and risk.
Stability – Our technologies have extended histories and have been built atop highly scalable
infrastructure and operating systems and have been tested in a wide array of environments resulting
in fewer management issues and reduced problem resolution overhead.
Feature Functionality – Our solution is feature-rich
encompassing the best of our customer requested features over
the past 18 years. From integration with popular desktop
applications such as the Adobe CS to the native support Mac OS
X resulting in lower adoption curves among end users. Further,
workflows can be modeled, executed, monitored and measured
within one single environment resulting in greater business
agility, efficiency and effectiveness.
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11. Digital assets life cycle
Internal users
Search / Select / Use
B2C e B2B Clients
Buy
User Portal
Other Systems
Contents / Data
E-Commerce
Interchange
Application
Interface IBM Business Media Share
Contents
Ingest
Produce Contents
Administrators
Classify / Manage
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12. IBM Business Media Share details
Modular A modular solution from which the Flexible From Departmental workgroup
Format client can select the required Scalable through to Enterprise solution
modules Architecture Scalability through single server to
Can start with Core, 1 Archive and multiple & distributed servers
N User Licenses
Web Enabled & Configurable HTML5
Additional modules can be added at Client
any time
Open architecture compliant
Supports AIX, Linux or Solaris
Open API for IBM Business Media Share’s Uses leading relational Databases -
Application integration process is open and XML- DB2 or Oracle
Integration based.
Configurable native Mac and PC
Systems integration is a core
clients
business for IBM and adds value to
both the editorial system and digital Available on Mobile devices
asset management system. Interface with Java API's for
Standard API for custom interface customization
development
Standard integration with Adobe Secure Access to Assets
Acrobat & Photoshop
Assets
secured & Decomposition of complex Assets.
Can be integrated with ERP systems
decomposed Extraction of metadata embedded
i.e. SAP
into Assets.
Editorial System Integration e.g. CCI
News Desk, ATEX Hermes,
SaxoTech as well as a proprietary
InDesign Plug-in.
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13. Architecture – Typical medium/large Installation
Main Data Centre
DMZ Internet
Production Production
Failover
Input Library PROD
HA
Subsystem Subsystem
Cluster DB2 Web
Application
Server
Configuration
Linux Linux
Blade Server
Linux
Blade Server Diagram
Production
Environment Backup Data Centre
Production
Images
Filesystems
SAN
Production
Users Failover
Standby Backup Standby Backup
HA
Production Input Cluster Library
DB2 Subsystem Subsystem
DB2
Linux Linux
Test Blade Server Blade Server
Failover Test
MirrorView
Input HA Library
Subsystem Cluster Subsystem
DB2
Linux Linux
Backup
Backup
Images Environment
Test
Filesystems
Images
Test Filesystems SAN
Environment Test
SAN
Test Web Backup SAN
DB2 Application Test DB2
Server Users
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14. Architecture founded upon a three tiered architecture
Presentation Layer
Standard App Fat Client Standard App Web UI Custom Mobile App Custom App Web UI
Win & Mac
Common
Services
Business Layer
IBM Business Media Share API (C / Java) / Web Services (JAX RS)
Text, Images, PDF & Video Production Syndication & Rights
PDFs, Audio & Mobile support
Video Analysis & Archive Pricing Engine Management
Decoding &
Security Indexing Ingest Workflow Search Auditing
Data / External Services Layer
Email Server Directory Server LC Search Engine Asset Storage RDBMS
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15. New simple users’ web interface
The brand new easy-to-use HTML5 web interface for simple users can be used on any
device (smartphones, tablets)
It introduces the possibility to create relations between assets and the shift from the
concept of collections to “container assets”. This gives an enormous power to users
since they can create any type of relations between assets. For example, you can
define marketing campaigns as a new type of asset and add all the related marketing
assets to the defined campaign without replicating all the information.
This capability is something completely new in the DAM landscape and will revolutionize
the way assets are managed.
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16. Audio-Video Management
Rich media formats (audio & video) require specialized
capabilities for storage, indexing and retrieval across the
enterprise. Extended technology innovation is required to
limit the impact of such formats on the organizations’
resources (i.e. the network).
The use of digital Audio & video is now considered a
practical and effective means for fostering communication
and collaboration among people, providing training,
educational and marketing programs.
IBM Business Media Share provides the repository you
need to deliver on the promise of digital media and build
audience by making your videos easier to use, easier to
view and easier to monetize.
You can not only ingest (put digital assets into the system
for preservation in real time) and digest (create indices
and metadata descriptions of your assets), but also
transcode, stream videos and create keyframes and
simplify their reuse by automatic captioning feature.
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17. IBM Business Media Share Modules: Audio & Video
Management of most popular audio & video formats
Multimedia audio/video structural information (codecs, time length, sampling
frequency, bitrate and so on)
Audio embedded tag extraction (ex. ID3 tags on mp3 format)
Audio track extraction from video file
Video key frames extraction
Speech transcript generation by speech2text engine analysis*
Closed caption analysis and extraction
Transcoding between different multimedia audio and video formats both for
delivery and for streaming
Streaming of archived multimedia files (preview streaming)
Preview streaming starting from a specific keyframe
Preview streaming starting from a specific term of the transcript*
* if integrated with a Speech2text Analysis Engine
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18. Use assets to enrich the experience of the visit:
MAXXI – Contemporary Art Museum
The proposed solution based on IBM Business
Media Share has the goal to offer to visitors the
possibility to use more widely the works of art
both in the museum and out of it. 7000+
Downloads from Google Play
It enriches the experience of the visit through a
greater involvement of visitors through the & AppStore
opportunity to gain insight on works of art and
share their opinions through social networking Interactive use of the works of art in the
tools. museum and to further insight.
Social networking tools to increase the
spread of the events and the exchange of
Results opinions. In this way, the museum becomes
a place of sharing and dissemination of
Extend the experience beyond the museum, events.
providing new sources of revenue.
Italy
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19. Visitors search for artworks…
The application allows visitors to easily search
for authors or artworks with an intuitive user
interface.
Users can search when at the museum, but
also from home.
They can browse between the result set.
Artworks can be easily located inside the
museum once found into the application.
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20. Or artworks find them
By selecting the automatic localization
button, the application displays the list of
artworks near the visitor position.
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21. What is available for the visitors
To increase the knowledge of the artworks
through the information assigned to each of them
To have a look at artists’ biographies
To watch videos related to the artworks
To learn more through critics’ reviews
To learn about the historical context
To link the artworks with other artworks in the
museum
To select the artworks to create and purchase a
media containing a "virtual tour" of selected multi-
media or Museum Shops’ material
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22. Visitors can socialize
Museum as place to:
– Make judgments, opinions and suggestions
– Comment artworks or access other visitors’
comments
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23. IBM Rome Smart Solutions Lab
A dedicated TEAM of 25 highly skilled people on
Digital Asset Management
IBM RSSL provide worldwide:
Pre-sales support
Technical sales support
Project scope definition
Analysis and design
Software Development and testing
Implementation and education services
24x7 customer support
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24. With our technology, services, and
deep media experience, we offer you a
comprehensive partner to
deliver a platform from which you can
more effectively manage your creative
business processes.
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