Lorenzo Biscontin

Trieste Area, Italy Italy

Owner - Titolare

I am working on marketing of food and beverage products since 1989, first as a researcher and then as a practiotioner with increasing responsibilities in marketing (from Brand Manager to C.M.O.). Because of my strong education and research background I know how to be very analytic and quantitative, but because of my long professional experience in medium size family owned business I also know how to be very practical and quick in desion making. Most important, knowing deeply both approaches, I know very well their advantages, disadvantages and tricks. To keep cutting edge expertise I maintain contact with the academic environment (I have published several articles and books chapters) an...