Social media has become a very effective way to achieve public awareness for brands/companies. Learn how to take advantage of the immerse opportunities that exist on social media

1. IMPROVING THE SOCIAL
MEDIA PRESENCE FOR A
CORPORATE ORGANIZATION
Presented by: Lorenta Erhabor

2. TABLE OF CONTENT
 Getting started
 Social networks for brands
 Building our page/presence
 Building our online community
 Engaging our online community
 Promoting our business
 Understand insights/analytics
 Resources requirement
 Opportunities and Risks
 Pros and Cons

3. GETTING STARTED
o Social media promotion is an important aspect of modern day
business. Improving social media presence can improve brand
awareness(cooperate awareness) which can in turn produce
potential clients.
o Social Networks that are popularly used for cooperate
awareness are:
o LinkedIn
o Twitter
o Facebook
o Google+

4. SOCIAL NETWORK FOR BRANDS
SOCIAL
NETWORKS
IMPORTANCE
• LinkedIn This is a professional social network that businesses and cooperate individuals use
to share information and connect professionally. This is a great platform for
cooperate branding because it can directly link you to major players in several
industries and content shared can be targeted towards the cooperate society
directly
• Twitter This appeal to a wider range of business and non-business people. It has 317
million active users during the last quarter of 2016.
• Facebook Facebook has more active users than the others (1.79 billion monthly active users).
• Google+ Google+ been a creation of Google gives an extra advantage of improving search
engine optimization (SEO). Google+ is one solid addition to our branding strategy
and can help get our business noticed above the rest.

5. BUILDING OUR PAGE/PRESENCE
Effectively building a quality page requires quality contents. A few
of the contents required for building our page are:
o A brief summary of what we are about(Our mission, vision,
motto e.t.c)
o A cover photo that represents us at a glace
o Slogan(Our motto)
o Our website URL

6. BUILDING OUR COMMUNITY
They are several ways we can build a community online but the
easiest way to start are:
o Send invites to all our employees to like, follow and promote
our pages
o Our employees encouraged to update their online profiles as
working with the company
o Send invites to our clients and partners to like and follow us
online too

7. ENGAGING OUR COMMUNITY
Engaging our community involves frequent interaction with our
community. Few ways to stay active online are:
o We have to post quality contents regularly to appear active
o We have to acknowledge feedback and give responses when
necessary
o Posting about recent happening tend to gain popularity faster
o Understanding our target market will help guide us when
posting

8. PROMOTING OUR BUSINESS
Promoting our business is major aim of
improving cooperate awareness. When
we have a proficient online community
we can then promote our business a lot
more easily. Below are a few ways we
can promote our services online:
o Promote our services within our
online community using pictures
and graphs when necessary
o Implore the use of paid adverts
to post promotions outside our
online community
o Encourage people within our
community to join in promoting
our services(Incentives could be
offered for successful businesses
brought in to increase
participation)

9. UNDERSTANDING INSIGHTS/ANALYTICS
Insights are tools in social network that
analyses your page and produce statistical
reports representing the activities that
occurred within a period of time. Below are
more uses of insight:
o Track growth, content performance, &
progress
o Discover influencers & trends in our
social media
o Easily analyze comments,
engagement & social data.
o Customize & pull unlimited
presentation-ready reports

10. RESOURCES REQUIREMENT
Resources
required
 Human resource (social media manager)
 Functional laptop
 Smart phone with quality camera
 Internet services
Resources required Cost implication
1. Human resource
(social media
manager)
N80,000 per month or N2,000 per hour(Prices may differ)
1. Functional laptop N100,000(Prices may differ)
1. Smartphone with
quality camera
N40,000(Prices may differ)
1. Internet services  Buying and installation - fee N20,000 (prices may differ)
 Maintenance Fee - N2,000 (prices may differ)

11. OPPORTUNITIES AND RISKS
OPPURTUNITIES:
 Increase brand awareness
 Promote products/services faster
 Cost effective marketing
 Reach out to a wider customer/client base
 Gain valuable customer insights
RISKS:
 Additional recourses may be required which
has financial implication
 Return on investment (ROI) may not be as
expected
 Increased customer power
 Distraction to employees if not properly
managed
PROS:
 Effective social media management can
greatness improve brand awareness
 A well-organized brand is more likely to get
customers than an unknown brand
 More qualified and exposed people would rather
work for a well-known brand
CONS:
 Adequate resources are required for social media
management for monitoring and interacting with our
audience which has financial implications
 Content to be published has to be extensively
reviewed before it’s published to the public
 Wrongly published content are hard or close to
impossible to manage