LoopFuse sponsored and presented at September's Atlanta Salesforce User Group on

1. LoopFuse How Marketing Automation Enhances your CRM

2. Agenda What is Marketing Automation? Marketing Automation and you CRM Enhancing CRM Information Actionable Information Swivel-Chair Management Personalized Communication Lead Quality Indicators Automated Nurturing Measurable Results The Marketing and Sales Silo-Effect Q&A

3. What is Marketing Automation? Data Aggregator The Marketer’s Toolbox

4. What is Marketing Automation? [Benefits] Increase visibility Increase efficiency Measurable results Automate tasks Sales productivity Improved Lead Quality Shorter Sales Cycles Marketing/Sales gap Decrease costs Reduce inefficiency Reduce headcount Build Targeted Lists Execute Campaigns Automation Analyze Marketing/ Sales Performance Measure Email/Website Behavior & Activity Move ‘Warm’ Leads To Nurture Cycle Segment based on Activity and Score Leads Route Qualified Leads to CRM

5. CRM: Actionable Information Intent Interest Behavior

6. CRM: Swivel-Chair Management It’s all in the CRM Bi-Directional CRM Integration CRM Plugins

7. CRM: Personalized Communication Establish one-to-one communication with Prospects in an automated fashion.

8. CRM: Lead Quality Indicators Visual Queues help assess the quality of the Lead

9. CRM: Automated Nurturing Leads self-qualify Lower labor costs Improved Lead Quality Shorter Sales Cycles Reduce inefficiency Q: Every prospect is a lead?

10. CRM: Measurable Results Measure and Refine the Lead-to-Sales Funnel

11. The Marketing and Sales Silo-Effect Increased Communication Increased Efficiency Measurable Results Decrease Costs

12. Questions?