Provide a great overview of Radian6 technoloy/services and a excellent social enterprise Playbook.

1. Radian6 overview

3. Customer Direction

4. Why Radian6

7. $4M Series A round in April 2007, $6.5M Series B in December 2008

9. 2,000+ customers

10. 48 of the Fortune 100Radian6 founded in April, 2006

11. | customer direction Three phases of an end to end program. Listening: Discovering real-time, relevant, impactful conversations. Measuring: Monitoring, analyzing and tracking those conversations. Engaging: Social campaigns and active dialog with customers and tracking, tagging, archiving comments for further use

12. | single integrated platform

14. Participation assignments, tracking, audit trails, workflow management

15. Source tags, added to the system, can now be used to slice and dice in the UI

16. Segmenting is multi-level

17. Users can setup topics to track and be viewing/analyzing results in a matter of a couple of minutes

18. Data delivered to the dashboard in real-time as it is discovered and indexed

19. Configurable, Transparent Influence Model

20. Real-time alerts and automated dashboard reports

21. Comments, views, engagement, topical in-bound links,

22. de.licio.us bookmarks, digg votes, Reditt

23. twitter metrics, forum thread size

24. Facebook Likes

25. Compete.com site traffic metrics

26. Web Analytics- Site Visitors - Conversions - Time on site

27. Support for 15 languages, keywords, content and sources. (English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian Finnish, Dutch, Swedish, Danish, Norwegian, and Portuguese)

28. Ability to easily filter content by both language and geography

29. All blogs (over 150 million)

30. Forums(tens of thousands)

31. Online mainstream news (over 25 thousand)

32. Top rich media sites (over 500)

33. Comments

34. Microblogging- Twitter - Friendfeed

35. Linkedin Answers

36. Facebook

38. In addition, Radian6 has a complete API available to partners that allows for custom integrationsRadian6 supports existing enterprise systems like no other social media monitoring company in the market Sample of companies building integrations with Radian6: Radian6 currently integrates with:

39. | strong offering = Success Strong product and integration capabilitiespositions Radian6 as the market leader, validated by independent sources such as Forrester The Radian6 capabilities have made it the natural choice for over 2,000 mid-to-large enterprise customers including 48% of the Fortune 500; in the US & Canada as well as internationally Source: Forrester Wave: Listening Platforms, Q3 '10 To get your free copy of the Wave report please go to: http://bit.ly/9yTNnM

40. | social enterprise Traffic Coordinator Traffic Coordinator Responder Brand Conversations Executive And Management Professional Services Product Teams Tactical Reporting & Analysis Sales and Marketing Customer Service Responder Responder Communications And Public Relations Community Relations Operations Responder Represents Managed Services & Reporting Traffic Coordinator Traffic Coordinator

41. | social enterprise playbook Social Enterprise Playbook Listen Tag Respond Forward Product Mgmt. Thank you. Advocate, Reference Compliments Corporate & Product Mentions Support As case. Complaints You have been heard. Complaint Sales or Department responsible Prospect, Customer You have been heard. Inquiries Point of Need Keywords Evaluate Classify Discover Influencer -related Assign Audit n/a PR Outreach Follow-up (open assignments requiring re-assignment) Influencer Industry Conversations Sales or Lead gen. Buying Intent Prospect, Lead Refer to Fans link. Invite to your community Topic Industry -related Product Mgmt. Influencer Conversations Campaign Name Campaigns & Launches n/a Marketing & PR End-to-end Engagement Reporting

42. | rules engine

43. | taking social across the enterprise Content Asset Management Media Monitoring & Analysis Social CRM (CRM & CIM/Contact Center Enterprise Social Software Enterprise Marketing & PR Platforms Web Analytics & BI Online Advertising API Radian6 Monitoring, Analysis and Engagement Platform Open Metrics Framework

44. | insights

46. The Lifecycle of Buzz

47. Uncovering Influencers

48. Benchmark the Competition

49. 360 Degrees of Your Brand

50. Capture Industry Trends

51. Social Meets Web Analytics

52. Sales and Lead Generation

53. Create a Listening Grid

54. Measure Community Engagement

55. Customer Service Outreach

56. Make a Case for Social Media

57. Find your Brand Evangelists