Critical issues that can ruin your business

1. Critical Issues That
Can Ruin Your
Marketing Strategy
Everyone makes mistakes. We will share some of the top
marketing mistakes that people are making daily. This will help
you correct the things you’re doing wrong. For each mistake,
we’ll outline what people are doing wrong and how to correct it.

2. Target Audience
Most likely issues you face: How to Correct it:
10 Critical Issues ThatфCan Ruin Your Marketing Strategy
Lack of a qualified leads
Low returns from ad campaigns
Not outstanding among competitors
Low conversion rate
High cost per acquisition
Create Buyer Personas. Don’t neglect a
customer psychographic profile.
Don’t build too many personas. There isn’t
a magic number, it all depends on how
many ways you want to break down your
audience.
Find out on which social platforms your
audience hangs out.
Regularly held competitive research

3. Target Audience
Marketing Trend 2020:
Audiences Made Part Of Brand Stories.
The ability to engage with audiences
will have a huge impact. Brands that
are more willing to interact with
customers publicly will have a strong
impact - and brands that can show
how this engagement influences their
products and services will make an
even bigger impact.
Find out before creating
ad copy or content:
Who you’re creating your ads for
What their role is
What motivates them
What frustrates them
How much budget they have to spend
of professional and experienced
marketers perform audience
research at least once per month
56%
Attempting to serve every possible niche is a route to failure. Identifying a target audience provides a clear focus on whom your
business will serve and why those consumers need your goods or services. Determining this information also keeps a target
audience at a manageable level.
10 Critical Issues That Can Ruin Your Marketing Strategy

4. 10 Critical Issues That Can Ruin Your Marketing Strategy
SEO
Research competitive keywords to identify what they’re
missing and jump on the opportunity to target these phrases.
Title tags and meta description are essential for SERP. Don’t
skip them.
Optimize a website structure for SERP.
Invest in a fast and mobile-friendly experience. It influences on
a bounce and search rates.
Promote your content. It’s easier way to get traffic for a
website.
Take advantage of local SEO. Make a comprehensive
description in a profile’s listing, use at least, Google
MyBusiness.
Most likely issues you face:
Poor website traffic
Not ranking in a search
High bounce rate
Low a website engagement
How to Correct it:

5. 10 Critical Issues That Can Ruin Your Marketing Strategy
SEO
Average Speed for Loading a Webpage:
of people say they prefer to
complete their entire shopping
journey on mobile — from
research to purchase.
From revealing opportunities to
highlighting failures, competitor
analysis gives you invaluable
insight into what works and what
doesn’t and enables you to track
how you’re performing against
others in the industry.
40%
900%
Growth in mobile searchers for
“__ near me today/tonight.”
3.21 seconds
on desktop
15.3 seconds
on mobile
70
60
50
40
30
20
10
0
1s 2s 3s 4s 5s 6s 7s 8s 9s 10s
Bounce rate (%)
Pageviews (% total of all pageviews)

6. 10 Critical Issues That Can Ruin Your Marketing Strategy
Paid Advertising
Don’t take broad keywords term. Target a small set of
keywords (one to five keywords is optimal), Google will display
your ad based on those selections.
Get a competitive ad report by clicks they get and what those
are worth.
Refine target segmentation for each platform. Social and
display audiences don’t behave the same way.
Manage exclusion lists. It helps you reach audiences who are
relevant to your business.
Use a landing page in your ad campaign.
Hold test A/B of a landing page.
Optimize your ads for mobile devices.
Track your ad campaign.
Most likely issues you face:
Not returned investments
High cost per acquisition
Low conversion rate
How to Correct it:

7. 10 Critical Issues That Can Ruin Your Marketing Strategy
Paid Advertising
of marketers and advertisers
are putting their budget into
mobile ads.
You need to continually monitor the
performance of your ad groups and ad
variations as you accumulate data.
Based on that data, you can adjust
keyword bidding, add new keywords, find
opportunities to test new ad copy,
eliminate poorly performing ads, and
continue to optimize your funnel.
51% 95%
Google drives 95% of all paid
search ad clicks on mobile.

8. Sources:
https://alexisrodrigo.com/mistakes-target-market/
https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/
https://unbounce.com/landing-pages/7-page-speed-stats-for-marketers/
https://www.thinkwithgoogle.com/intl/en-ca/advertising-channels/mobile/mobile-shop
ping-ecosystem/
https://www.thinkwithgoogle.com/consumer-insights/meetingconsumerexpectations/
https://www.thinkwithgoogle.com/intl/en-ca/marketing-resources/data-measurement/
bain-customer-connections/
https://neilpatel.com/blog/conversion-advertising-mistakes/
https://blog.marketo.com/2018/08/4-ppc-mistakes-that-affect-your-advertising-campai
gns.html
https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-ta
rgeting/customer-experience-marketing-opportunity/
https://neilpatel.com/blog/launch-successful-ppc-campaign-first-time/
Contact Us
If you need help with digital marketing strategy and advertising
campaigns you can get in touch with us in any below ways:
artem.n@webzo.com