Introduction to AEM-eCommerce Integration and implementation of custom AEM native commerce,. This also gives introduction to multiple AEM commerce components and Commerce APIs.
Visit http://adobeaemclub.com to know more about it. Also you can follow our Github to get examples
https://github.com/AEMClub/adobe-aem-club/tree/master/commerceexample
Our strategy of offering one integrated solution that brings together a customer’s business, content and technology strategy is unique in the industry. We are actively working to enable our customers to go from storyboard to dashboard in one seamless process.
The possibilities are incredible:
For marketers, we will enable the process of developing the creative concept; producing it as a campaign, with hundreds or thousands of digital assets; and increasing return on investment, since customer results can be tracked and continually refined. This solves significant challenges for a wide variety of customers – from retail to financial services to healthcare – who typically address each of these stages as disconnected processes today, straining resources and creating a lot of inefficiency.
For example, let’s imagine that a major brand is launching an advertising campaign for a new product line. They can use our industry-leading creative tools to develop all the advertisements, including the work to ensure it will look just as good on an iPad, Android phone or connected TV as it does an a PC. They can use our web experience management solution to ensure the right content and assets are served up to customers who visit their website in response to the marketing campaign. They can measure the effectiveness of the campaign across all channels, including search, display advertising, email, social media and mobile. And they can monetize the campaign by changing the mix of that marketing content across channels, as well as aspects of the creative itself, to obtain maximum financial return for their business. Our strategy is to make this entire process, from beginning to end, seamless for that customer.
For publishers and broadcasters, we will enable the process of creative production and carry it all the way through finding new ways to distribute the content and monetize it. This offers increased viewership or circulation – for example, making content available to a new mobile audience – as well as increasing the ad sales, both broader reach as well as better targeting for that advertising. These end-to-end capabilities are critical as the content world transforms to address the digital consumer landscape of today.
For example, imagine that a magazine publisher wants to extend its print publication to the tablet market. They can use our creative tools to develop the publication, just as they likely already do today. But then we extend that workflow by allowing them to manage it as a digital publication available in app stores – either as an additional purchase or maybe as part of a subscription bundle with the print publication. We then allow the publisher to understand how that content is being viewed – most and least popular stories as well as how people are interacting with the advertising. From a monetization perspective, this advertising engagement is valuable information for them to create more value for their advertisers – and increase the fees they can charge for it. They can also wrap in additional up-sell and cross-selling opportunities from within the publication itself.
A different example would be in the video space. A broadcast company can use our suite of video editing and production tools to create its content. Then we help manage the rights to that content as it’s put on the web, through checking subscriber access or protecting its redistribution. Once it’s on the web, we can measure not only who is viewing it and on what device, but the demographics of those viewers and how they were drawn to the content. As a result, we can actually enable the real-time insertion of advertising that is targeted to the exact viewer in addition to the content itself – commanding a premium ad dollar and making the experience better for the viewer as well.
While these are just a few sample scenarios, they can be extended to virtually any business. Our customers tell us that solving this end-to-end equation is the single biggest technology challenge they face, and we’re proud to be partnering with them to help them solve it.
Our Digital Marketing strategy centers on the power of data and content to improve companies’ bottom lines. Adobe Marketing Cloud enables our customers to optimize their digital marketing and advertising investments. Our solutions help companies make the most of virtually every digital asset and campaign they produce – website, email, search, social media and advertising to name just a few – within the enterprise.
We have eight core solutions within Adobe Marketing Cloud, which is the most comprehensive offering in the industry.
In the future, we will continue to innovate the point solutions in Adobe Marketing Cloud while increasingly integrating workflows across Adobe Marketing Cloud.
Ultimately, we help our customers create and deliver the right experience to the right person at the right place at the right moment to get results.
We do this through our three cloud-based solutions: Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud:
Adobe Creative Cloud provides all the tools and services to collaborate and deliver standout creative work, across desktop and mobile devices.
Adobe Document Cloud transforms how people create, share, publish, and transact business documents at work and on the go.
Adobe Marketing Cloud empowers brands to use data to reach and engage customers with highly personalized marketing content across devices and digital touch points.
Adobe’s unique differentiation is the power to combine Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud to drive the reinvention of customer experiences around the world.
Our most leading edge customers and partners are investing in this mission critical platform, and we have a roadmap of innovation between the clouds, starting with digital asset management integration.
