Explaining your message with text and showing it through visuals have an entirely different impact on your consumers. Business owners need to understand the effect of operative visual media marketing. Making your message comprehensive and translating it into visuals, is all you need to get the maximum conversions. However, you must educate yourself on the nitty-gritties that would appeal to your target audience. Here are 3 important elements that could be used efficiently to drive business sales.

1. Graphics are to business
what hobbits are to shire
Elements to improve visuals for maximum business
conversions

2. 3 Visual elements that appeals to
your customers

3. Element # 1: Effective Visuals
• People love visual content, and the more enriching
the content, the deeper and more impactful the
impression that your content will make.

4. Element # 2: Meaningful Visuals
• Your customers like messages that they can relate
to – and that help them relate to something that’s
meaningful to them. Good visual imagery stands
out and gets remembered.

5. Element # 3: Engaging Visuals
• Engaging visuals will not only communicate
something useful about your product to your
audience, but it also lets them know that you want
to communicate with them and that you care about
their opinions

6. Effective, meaningful and
engaging visuals
will help you maximize your business conversions.
Whether, it is social media, content, online, outdoor,
advertising or any other type of business marketing

7. Brochure Design

8. Efficient Inefficient
Engaging, effective and meaningful Poor use of visuals and futile font choice
Color and font choices are visually appealing Uncomprehensive message
Comprehensible message Unstructured design

9. Social Media Image

10. Efficient Inefficient
Social media images are visually effective and
meaningful.
Engaging images but not visually appealing.
Colors, graphics and fonts selected for visuals
guarantees maximum attention
The colors tones selected are making the entire
page dull.
Comprehensible message Redundant graphics used.

11. Pamphlet Design

12. Efficient Inefficient
Intelligent use of typography Content is all in capital letters
Effective color palette is used Colors are too dull & text is loud
Message is clear and readable. Design structure doesn’t go with the grids and lines

13. Infographics

14. Efficient Inefficient
Structured and effective graphics Inappropriate use of fonts
Design spaces are intelligently used Ineffective color palette
Fonts belong to same typeface family Message is scattered and unstructured

15. Web Banner

16. Efficient Inefficient
Meaningful and visually effective to grab
maximum attention
Banner is too loud for display
Colors are visually appealing Too many colors and messages that would confuse
the audience
Effects are complementing the fonts Company name and message is unclear

17. Billboard

18. Efficient Inefficient
Effective, engaging and meaningful Poor use of color combinations
Creatively designed The content is unreadable
Images are clearly explaining the message Inappropriate font choice and font color

19. • References:

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