Preparing an Effective BYOD or Mobility Strategy outlines a 5-step process for developing a BYOD strategy: 1. Develop a business case by calculating the costs and savings of a BYOD program. 2. Segment the workforce based on work styles and common use cases. 3. Map workforce segments to planned service offerings like laptops, VDI, or mobile devices. 4. Define BYOD policies around minimum device standards, entitlements, and rules of use. 5. Design a new support model where IT supports applications and OS, while users support hardware.

1. Preparing an Effective BYOD or
Mobility Strategy
Martin Lindeman
Solution Architect

2. Agenda
1. Intro - What Are The Benefits?
2. Do You Need a Strategy?
3. Creating a BYOD Strategy
4. Questions
2

3. What is ‘Bring Your Own Device’?
3
 Bring Your Own Device enables end users to securely
use devices they choose to increase their productivity
and mobility
 These can be devices purchased by the employer, the
employee, contractors, suppliers
“BYOD means any device, with any
ownership, used anywhere”

4. BYOD Mobility Landscape
4
Smartphones and
Tablets
Two year mobile device growth rate is 102%
Platform
June
2010
June
2011
June
2012
iPhone 3,554 16,857 23,258
iPad 150 5,418 10,779
BlackBerry 14,802 14,233 9,724
Android 40 3,526 6,592
Others 7,005 1,406 1,010
Total 25,401 41,440 51,363
19% 45%
21%
13%

5. Win – Win
BYOD Delivers Benefits to Employees and the Enterprise
5
 Employees get greater control of their work
experience through choice of device
 75% of IT execs report that allowing employees to bring
consumer devices to work has increased employee
morale
1
 Employers get a more productive workforce and lower
costs
 72% of IT execs say that employees who bring consumer
devices into the workplace are more productive
1
 Annual benefits from BYOD to enterprises ranges from $300
to $1,300 per employee depending on job role
2
1. 2011 IDC Consumerization of IT Study
2. 2012 Cisco IBSG Horizons Study

6. Do You Need a Strategy?

7. This is What We are Facing
7
Reduce Security Risk
Improve End-User
Productivity Increase Operation Efficiencies
 Over 15 billion devices by
2015, with average worker
with 3 devices
 New workspace:
anywhere, anytime
 71% of Gen Y workforce
do not obey policies
 60% will download sensitive
data on a personal device
End – User Behaviours IT Trends
 Must control the multiple
devices and guests
 Security: Top concern for
BYOD
 Mobile malware quadrupled
(from 2010 to 2012)
 IT consumed with network
fragmentation

8. The BYOD Spectrum
8
Denied or
Restricted
Allowed Encouraged Mandated
Environment requires
tight control:
Corp Only Device
Mfg Environment
Trading Floor
Classified Gov Networks
Traditional Enterprise
Focus on basic
services, easy access,
almost anybody
Broader Device Types But
Internet Only
Edu Environment
Public Institutions
Simple Guest
Enable differentiated
services, on-boarding
with security but no
ownership
Multiple Device Types +
Access Methods, VDI
Healthcare
Early BYOD Enterprise
Adopters
Contractors
Corp native apps, new
services, full control
Multiple Device Types
Corp Issued, MDM
Innovative Enterprises
Retail on Demand
Mobile Sales Service
(Video, Collaboration, etc)

9. Creating a Desktop BYOD
Strategy

10. Five Steps to Create a BYOD Strategy
10
Step 1
Develop a
Business
Plan
Step 2
Segment the
Workforce
Step 3
Create a
Service
Strategy
Step 4
Define the
Policy
Step 5
Develop
User
Support
Model

11. Step 1: Developing a Business Case
Calculate an ROI for multiple scenarios
11
Operating Cost
Potential
Savings
Return on
Investment
Current TCO
Upfront
Investment
 Calculate the
Total Cost of
Ownership for
existing fleet
 Include OS,
Software,
Hardware,
Security, Asset
Management,
Support,
Storage, Lost
& Stolen
Devices
 Add the upfront
investment
required to
move to BYOD
 Include VDI,
licensing,
software &
content
virtualisation,
infrastructure,
resource costs
 Add the ongoing
costs of a BYOD
program
 Include all
incremental
costs to deliver
BYOD
 Include tax
implications of
any employee
allowance
 Subtract the
savings that can
be generated in
each TCO line
item through
BYOD
 Include savings
generated by
retiring old
services
 Calculate
potential ROI
then adjust the
elements of your
strategy to
model multiple
scenarios
 Model different
scope, timing,
employee
entitlements

12. Step 2: Workforce Segmentation
12
Work
Styles
Workstation
Anchored
Local
Collaborator
Remote WorkerHighly Mobile
Offsite External
 Select some key dimensions
to segment the workforce
(e.g. 'need for mobility‟ &
„need for support‟)
 Group users based on
common “work styles”
regardless of role and
department
 Identify common use cases
that apply to each set of
users

13. Step 3: Creating a Service Strategy
Map Workforce Segments to Planned Service Offerings
13
Corporate
Laptop
VDI
End Point
Mobile
Device
Non-Corp
Laptop
Workstation
Anchored
Local
Collaborator
Remote
Worker
Highly
Mobile
Offsite
External
Prioritise Use Cases for
Implementation

14. Step 4: Defining the Policy
BYOD Policy Design
14
 Designing the right policies is critical to controlling
costs - 86% of BYOD costs are non-device-
related
1
 IT should drive the policy design however buy-in
needed from HR, Finance, Tax, Legal, and
Corporate Security
 Policy must define minimum acceptable standards
for Hardware, Operating System, and Security
software
 A clear entitlement policy is necessary to ensure
the right tools and services are offered to the right
users for the right cost
 Rules of Use are necessary to set clear
expectations around user behaviours

15. 15
Corporate Rules of Use
1) Allows Business to remotely
wipe the device
2) Requires an acceptable
password and 10 minute
timeout
3) Require users to immediately
report a lost or stolen
device.
 All users must accept rules
of use when signing up for
service
 Trade off between
employee trust and IT
control
 There is no IT jargon – the
rules are simple for end-
users to understand
Step 4: Defining the Policy
BYOD Rules of Use

16. 16
Corporate Policies
 Service
Entitlement
 Rules of Use
 Device Purchase
Local Directives
• Geography
• Business
Functions
Approvals
 MD for Policy
Variations
 Manager for
Individual Liable
 Employee for Self
Support
Agreement
Step 4: Defining the Policy
BYOD Policy Implementation

17. 17
 BYOD without a corresponding strategy
generates more work for IT – 80% of IT
respondents had increased support
workloads from consumerisation
1
 IT budgets are not scaling at the same rate
 A new support model is required:
 IT supports connectivity problems and
issues with the corporate applications
and the operating system
 Hardware support provided by device
manufacture or user
 Community support forums for
knowledge sharing and best practices
Step 5: Developing a User Support Model
Designing a Support Model
1. 2011 IDC Consumerization of IT Study

18. Conclusions
Key Takeaways
18
1. BYOD is happening - with or without IT
2. Position IT as an enabler - not a barrier
3. Leverage the BYOD trend and target high value use cases
4. Test the waters first before wide-scale deployment
5. Find your right balance between security and client experience
6. Leverage the latest tools out there: eg) MDM and Posture Assessment