mCommerce: Capturing Your Share of the $600 Billion Market

www.logicsolutions.com
mCommerce
Capturing your share of the $600 billon market
Presented by Angela Kujava
Director of Innovation
Logic Solutions
http://logicsolutions.com

YOUR PRODUCT
BUY NOW
$15
24/7 Customer Service
Great options
Impeccable quality
Basically amazing
YOUR CUSTOMERS WANT
MOBILE EXPERIENCES
Social Transactional Engagement Process
How can you take advantage of mCommerce for your business?

www.logicsolutions.com 3
The use of wireless handheld devices such as cellular phones and tablets to
conduct commercial transactions online.
What is mCommerce?
mobile Commerce
Mobile Payments Marketplaces
Retail Enablement On-Demand Services
Mobile Retail App-Based Services
Source: Investopedia

Mobile Empowering
Equipping smartphones and tablets with tools to support mobile retail businesses
Source: TechCrunch and Trinity Ventures

Mobile Enhanced
eCommerce companies that previously
existed on the web, but beneﬁt greatly
from the transition to mobile

Mobile Enabled
Companies that could not exist without
smartphones and tablets

$850 billion mobile internet by 2018
Source: Digi-Capital

Asia is Leading the Way
Mature markets perform differently
Source: criteo

$600 billion mCommerce by 2018
Source: Digi-Capital

And the trend is growing each and every quarter
mCommerce now accounts
for over one third
of global eCommerce
Source: criteo

Growth Rate - United States
U.S. mobile is expected
to account for 33% of
retail eCommerce
transactions by Q4 2015
0.27
0.29
0.30
0.32
0.33
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15
Source: criteo

Growth Rate - Global
Globally the mobile share
of eCommerce will be
40% by the end of 2015
0.34
0.36
0.37
0.39
0.40
Q1 '15 Q2 '15 Q3 '15 Q4 '15
Source: criteo

Who is using mCommerce?
Three important customers to keep in mind
85% of consume digital media on
mobile and 18% are “mobile only”
- 3.5x that of 34-54 year-olds
and 6x that of 55+
Millennials
Account for more than
70% of household
spending; and have
higher rates of
smartphone
ownership than the
general population
Moms
Lack of PCs contributes to
mobile penetration in many
developing nations, outpacing
the industrialized world, e.g.
UAE, South Korea, Saudi
Arabia, Singapore
Multinational Consumers
Source: TechCrunch

#1 Amazon
# 3 Wal-Mart
#4 eBay
#10 Best Buy
#5 Otto Group
#7 Cnova NV
#8 Tesco
#2 JD.com, Inc.
#6 Alibaba
#9 Rakuten
Top 10 Retail eCommerce Companies
*As of EOY 2013

mCommerce Transactions by Vertical
Mobile now generates over
20% of sales in all retail
verticals except “Home”
Fashion
&
LuxuryM
ass
M
erchants
Travel
Sporting
GoodsH
ealth
&
Beauty
H
om
e
Source: criteo

U.S. Desktop Conversion
3.2
%13
%11
Products viewed per user
Added to Basket
Purchase
4.55% Conversion Rate
Source: criteo

U.S. Smartphone Conversion
3.0
%10
% 8
Added to Basket
Purchase
3.2
%13
%11
U.S.
Desktop
U.S.
Smartphone
4.55%
Source: criteo

Japan Smartphone Conversion
8.6
% 6
%18
Added to Basket
Purchase
3.0
%10
%8
U.S.
Smartphone
3.2
%13
%11
U.S.
Desktop
2.46% 4.55%
Japan
Smartphone
Source: criteo

87%97%
19
Key Drivers of mCommerce Adoption
Payment methods adapted
to mobile, e.g. 1-click
Convenience, ease of use,
and/or speed of payment
80%84% Deals, incentives, offersRelevant, personalized offers
AdaptationIncentives
Personalization
Convenience
Source: Statista

Consumers will adopt
mobile and there will be
major ramiﬁcations
✓ Merchants
✓ Card Issuers
✓ Devices
✓ BLE Technology
✓ Internet of Things
✓ Point of Sales

Omni-Channel Experiences
Sales Force Automation
Responsive Web Design
Native Mobile App
How can you start your mCommerce strategy?

Mobile Trafﬁc Process Issues
Conversion Rate Friction Points
Primary Considerations

Autolnk
Online Auction
✓ Multiple Buyer/Seller
Payment Management
✓ Auction/Buy-it-now
✓ Large Uploading
✓ Account Management
✓ Desktop, Tablet, and
Smartphone
✓ Brick-and-Mortar Business

Omaha Steaks
Food & Beverage
✓ Gamification
✓ Grilling Timer
✓ Recipes
✓ How-To Videos
✓ Grocery Lists
✓ Steak 101 Education
✓ Seamless Jump to Web for
Purchases

Raging Waters
Theme Park Line Buster
✓ Staff assist park guests
✓ Instant ticket printing
✓ Gift shops, ticketing, food &
beverage
✓ Card swipe
✓ Full transaction

Yongda
Uber Competitor
✓ Transportation reservations
✓ Reservations in advance
✓ Vehicle selection
✓ Payment through WeChat,
AliPay, Credit Card, Company
account

Hotel Dream Apps
A Suite of Hospitality Apps
✓ Check in Check Out
✓ Mobile POS
✓ Touch N Serve

ADR-ISM
Mobile Courseware
✓ User authentication
✓ Monetization of existing
eLearning platform
✓ Access to products within app

Showcase
Sales Force Automation
✓ Interactive Catalog
✓ Media Library
✓ Order Builder
✓ Quick Email
✓ Trade Show Ready
✓ Works Without WiFi
✓ Easy CMS
✓ Integrations

Putting it all together
Let’s Recap
You MUST Have a Strategy
Get a GREAT Partner
$600 BILLION
OPTIONS
URGENCY
SUCCESS
Users will abandon companies that offer
a poor mobile experience
You don’t have to do it alone
The Market is ENORMOUS
There are MANY Ways to Enter
mCommerce is exploding, and the market
in the U.S. is especially untapped
Responsive Web Design, Native Apps,
Omni-Channel, Sales Force Automation

Stay Connected With Us
linkedin.com/company/logic-solutions facebook.com/logicsolutions twitter.com/logicsolutions Logicsolutions

Thank You!

mCommerce: Capturing Your Share of the $600 Billion Market

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mCommerce: Capturing Your Share of the $600 Billion Market