1. Logi Analytics Confidential & Proprietary
Preparing for the Future
with Author & Analyst Wayne Eckerson
What Will Embedded Analytics Look Like In 2020?

2. Logi Analytics Confidential & Proprietary
OUR SPEAKERS
2
WAYNE ECKERSON BRIAN BRINKMANN
Author & Analytics Analyst VP – Products

3. Logi Analytics Confidential & Proprietary
Agenda
3
1 What is Embedded Analytics
3 Embedded Analytics 2020
2
Top Insights from the
State of Embedded Analytics Survey

4. © Eckerson Group LLC
= Reporting = Analysis
BusinessValue
High
2010s
Report
1980’s
Analyze
Predict
Monitor
Ad hoc query, Excel,
OLAP, visual analysis
Dashboards,
scorecards
Data Mining, Data
Science
Static & interactive
reports
“What
happened?”
“Why did it
happen?”
“What’s
happening?”
“What will
happen?”
Low
1990’s 2000’s
AllusersBusiness
analysts
Execs,Mgrs,
Workers
Statisticians/Da
taScientists
Tools
Users
2020s
Waves of Business Intelligence
Operationalize
Models
Embed
Reports
Prompt Action
Automate Action

5. © Eckerson Group LLC
Evolution of Embedded Analytics

6. Logi Analytics Confidential & Proprietary
Embedded Analytics
6
Integration of analytic content and capabilities inside software applications

7. Logi Analytics Confidential & Proprietary
Agenda
7
1 What is Embedded Analytics
3 Embedded Analytics in 2020
2
Top Insights from the
State of Embedded Analytics Survey

8. Logi Analytics Confidential & Proprietary
2016 State of Embedded Analytics Report
8
• Current adoption and future trends
• Value of embedded analytics
• How to embed analytics
http://www.logianalytics.com/report/
state-embedded-analytics-2016/

9. Logi Analytics Confidential & Proprietary
Survey Demographics
9
278 244

10. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Adoption and Use of Analytics
Continues to Disappoint
10

11. Logi Analytics Confidential & Proprietary
Expanding the User Base
11
Adoption of embedded analytics doubles that of traditional BI
52%43%
In 1-2 yearsToday
Adoption of
embedded analytics:
Overall adoption of
BI / Analytics: 22%

12. Logi Analytics Confidential & Proprietary
Embedded Analytics is Preferred
12
87%
Want analytics embedded inside
applications they use every day

13. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
13

14. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Every Organization Should
Use Embedded Analytics
to Improve Performance
14

15. Logi Analytics Confidential & Proprietary
Strategic Benefits for Commercial Software Providers
15
Embedded analytics drives market success

16. Logi Analytics Confidential & Proprietary
Driving Revenue with Embedded Analytics
16
Most software providers have increased sales
93%
of commercial ISVs and SaaS
providers say embedded analytics
has helped them increase revenue
24%Median value of how much they
charge on top of their core offering:
Up from 15% in 2014

17. Logi Analytics Confidential & Proprietary
Strategic Benefits for IT Application Providers
17
Users are top of mind

18. Logi Analytics Confidential & Proprietary
Increasing Value of Embedded Analytics
18
45%
2016
Median value of
embedded analytics
in an application:
35%
2014

19. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
19

20. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics:
How to Get Started
20

21. © Eckerson Group LLC
Embedded Analytics Software Landscape

22. Logi Analytics Confidential & Proprietary
Let a Partner Help with Embedded Analytics
22
Maintain Focus on Core Application

23. Logi Analytics Confidential & Proprietary
Embedded Analytics Capabilities
23
Advanced analytics makes its move

24. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
4.“Buying” wins over “Build” for analytics
24

25. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Not All Embedded Analytics
are Created Equal
25

26. Logi Analytics Confidential & Proprietary
UI WorkflowSecurity
Embedded Analytics Maturity Model
26
Deeper integration improves user experience and differentiation
UI
WorkflowSecurity
UI
SecuritySecurity
Integration:

27. Logi Analytics Confidential & Proprietary
Deliver Strategic Benefits Through Embedded Analytics
27

28. Logi Analytics Confidential & ProprietaryLogi Analytics Confidential & Proprietary
Embedded Analytics Trends
1.BI is dead (or disappearing quickly)
2.Embedded Analytics (finally) Makes BI
Pervasive
3.Embedded Analytics is Strategic
4.“Buying” wins over “Build” for analytics
5.Embed Deeper for better results
28

29. Logi Analytics Confidential & Proprietary
Embedded Analytics 2020
Infused Analytics Will Become the Standard
29

30. Logi Analytics Confidential & Proprietary
Best Practices to Drive Self-Service Analytics Adoption
Infused Analytics Will Become the Standard
Self-Service Expands to Include Every User
30

31. Logi Analytics Confidential & Proprietary
Best Practices to Drive Self-Service Analytics Adoption
Advanced Analytics Gets Operationalized
Infused Analytics Will Become the Standard
Self-Service Expands to Include Every User
31

32. Logi Analytics Confidential & Proprietary
Questions?
32

33. Logi Analytics Confidential & Proprietary
33
GET THE 2016
STATE OF EMBEDDED
ANALYTICS REPORT
http://www.logianalytics.com/report/
state-embedded-analytics-2016/