Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. In this webinar, we discussed the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
20. #AppAnswers
Ask users to opt in
Be transparent about
types of notifications
Make it difficult to
opt out
Do’s & Don’ts
Highlight benefits of subscribing
22. #AppAnswers
Group people based on
important characteristics
Target push messages to
right segments
Employ a “one size
fits all” strategy
Do’s & Don’ts
24. #AppAnswers
Use language that
conveys urgency
Clearly state offer with
action steps
Always guide users to
app home screen
(use deep linking instead!)
Do’s & Don’ts
Personalize messages based on user segments
26. #AppAnswers
Use local push timing
(people sleep!)
Also customize messages
based on holidays
Forget to expire
messages when they go
out of date
Do’s & Don’ts
32. #AppAnswers
Auto-enroll new users
into campaigns
Chain push messages in a
series to regularly nurture
Let manual roadblocks
make you miss
opportunities to
convert
Do’s & Don’ts
34. #AppAnswers
Identify and track relevant
metrics
Use app analytics to
improve app marketing
(closed loop system)
Focus on just app opens
Do’s & Don’ts
49. #AppAnswers
Pinpoint important user
actions within app
Analyze how users are
moving through funnels
Create campaigns
that don’t correspond
to conversion steps
Do’s & Don’ts
51. #AppAnswers
Determine offer and
preceding conversion steps
Align with right audience
Integrate offer into funnel
Make offer feel intrusive
or unnatural
Do’s & Don’ts
57. #AppAnswers
Maintain brand identity
with typeface and color
Experiment with visual
elements
(like borders, icons, etc.)
Make in-app message
look like an ad
Do’s & Don’ts
59. #AppAnswers
Auto-enroll new users
into campaigns
Chain messages so it’s not
a “one-and-done”
Let manual roadblocks
slow down conversion
abilities
Do’s & Don’ts
76. Richer Push Notifications
• Messages with images
(not just app icons)
• More interactive push
notifications
(less friction)
• More A/B testing variations
to play with
#AppAnswers
78. iOS 8 (Fall 2014)
• Push notifications turned
on by default
• Interactive push allows
users to respond without
launching app
• New potential for what
push can do
(Type reply, confirm, like, etc.)
#AppAnswers