2. Background
New build - £300k
On the edge of a field – but
next to VH so lots of
parking and action
Opened in August 2009
Serves two villages – ca
1000 people (each had a
shop once)
Complicated structure – to
get gift aid on donations
and avoid corporation tax
on profit (yes, profitable)
Paid manager, 60
volunteers
Turnover: average £6k pw
3. Twelve ways:
Surveys /Suggestions Support local events
book Apply for awards –
SHOP NEWS milk for PR
Website Offer extra services
Emails Local art, cards, jams,
Café cakes, soups, quiches
Reverse credit And of course – stock local
Organise events foods!
4. Questions
?
Suggestions
Book
Please write in your name
so we can let you know what’s
happening!
5. “SHOP NEWS”
• 4 pages of A5
• roughly bi-monthly
• through every letterbox; also emailed
• £168 for 800 copies - £15 to distribute
• Available in shop, pub, local B&Bs
6. Website www.galleriesshop.co.uk
• Wordpress -
easy to update
• Basic info on
every page
• About us
• Volunteering
• News
• Offering
• FLiSCA
• Links
• Contact page
• 330 hits pm
7. Emails
• “Constant
Contact”
• Easy to update
• Consistent style
• Basic info on every page
• Personally
• About us
Hello Paul,
addressed
SeeOfferings
• BBC Points West for Village SOS coverage
• Unsubscribe
• News
BBC Points West visited yesterday as part of their coverage of Village SOS - the new Big Lottery option
Fund supporting communities across the UK to start up or revitalize rural enterprises - from shops
and food projects to broadband schemes. We were flattered to be featured as a successful
• Contact projects. • Not too often
example of such page We might ourselves put in an application for an extension to our
covered café area which regularly overflows with customers.
• 500 addresses –
You can still see the coverage here - but only until 7 o'clock tonight Tuesday!
50% read rate
Apple Day a success • Separate lists for
local, nearby,
Over 200 bottles were filled with delicious apple juice on Sunday at our Apple Day. We
managed to get through all the many baskets of applies before 2 pm because people from suppliers, other
Wellow very kindly came over to lend us their wonder crushing machine - saving us lots of
chopping and manual crushing. Transition Bath lent us a third apple press. We we were very
shops etc
grateful to both, and very productive!
• … and we tweet
……….
a bit
8. Café
• Great meeting place
• Tiny kitchen area but can offer lunch
• Noticeboard
• High chair, toys
• Magazines
• Wifi (free)
• Expand with
Village SOS grant
9. Reverse credit
Standing orders to the
shop at the beginning of
the month
Spend during the month;
can top up
Convenient
Brings people in
Means you can send your children
shopping
Now 142 households – between £10
and £350 pm, £6K+ altogether
£5 reward when £500 spent
12. Offer extra
services
… but not everything works PLUS:
• Photocopying / laminating
• Receive parcels
• Sell floodlight tokens for tennis club
• Sled hire when it snows!
