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Social Search Trumps Search

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For the 1st time, Social Search beat Search for me...a few slides on the experience

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Social Search Trumps Search Simon Baptist Group Head of Social Media, European Directories 29th June 2011
Background Yesterday, 28th June, I was asked to suggest a location to meet someone from my network for an after-work drink I remembered that a new bar is due to open today that is half-way between his office and mine I was very surprised at the results of how I found the company to pass onto him 2 Commercial in Confidence
I Did a Named Search on Google.Result = Not Found 3 Commercial in Confidence
I Decided to Try Facebook Search.Result = Found! 4 Commercial in Confidence
Thoughts This one example could be an outlier but for me personally it was interesting for a couple of reasons: The initial fact that I thought to search on Facebook after Google failed The surprise I had when I got the result I was looking for What does it mean ,[object Object],And not forgetting ,[object Object],5 Commercial in Confidence

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Social Search Trumps Search

  • 1. Social Search Trumps Search Simon Baptist Group Head of Social Media, European Directories 29th June 2011
  • 2. Background Yesterday, 28th June, I was asked to suggest a location to meet someone from my network for an after-work drink I remembered that a new bar is due to open today that is half-way between his office and mine I was very surprised at the results of how I found the company to pass onto him 2 Commercial in Confidence
  • 3. I Did a Named Search on Google.Result = Not Found 3 Commercial in Confidence
  • 4. I Decided to Try Facebook Search.Result = Found! 4 Commercial in Confidence
  • 5.