The Future of Digital Identity: Countdown to 2020

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Localogy

This session was presented at the 2018 Place Conference in New York City on September 13, 2018.

Marketing

Countdown to 2020
The Future of Digital Identity

8
Legislation and Compliance
Security and Storage
Customer Inclusion

11
You Can’t Drop the US
These Companies Left
the EU with GDPR
Verve
Drawbridge
Uber Entertainment
Los Angeles Times
The Chicago Tribune
The New York Daily News
The Baltimore Sun
Payver
TapAd
Klout
WarpPortal

17
The Data Lake Will Become the Data Swamp

18
Micro DMP
Controlled By the Consumer
Protected By a Private Key
The Future?

22
The winners will make
consumer inclusion &
compliance an integral
part of strategy, not just
check in the box

Neil Sweeney
Founder and CEO, Killi
#yourdatarevolution

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The Future of Digital Identity: Countdown to 2020

1. Countdown to 2020 The Future of Digital Identity

2. 2

3. 3 CCPA GDPR Y2k?

4. 4 What’s The Value?

5. 5 $30 / Month +35% Billions

6. 6 $40B 2.2B $0 $200 / MonthNow What?

7. 7 What Would You be Doing Differently?

8. 8 Legislation and Compliance Security and Storage Customer Inclusion

9. 9 GDPR CCPA 2020

10. 10 Compliance Cliff?

11. 11 You Can’t Drop the US These Companies Left the EU with GDPR Verve Drawbridge Uber Entertainment Los Angeles Times The Chicago Tribune The New York Daily News The Baltimore Sun Payver TapAd Klout WarpPortal

12. 12 Start Now

13. 13 Security and Storage

14. 14 145M-Equifax 3B-YAHOO! 45%

15. 15 145M-Equifax 3B-YAHOO! $7.5m

16. 16 Equifax Uber Yahoo American Airlines

17. 17 The Data Lake Will Become the Data Swamp

18. 18 Micro DMP Controlled By the Consumer Protected By a Private Key The Future?

19. 19 Consumer

20. 20 1. Value 2. Use

21. 21 Transparency And Inclusion

22. 22 The winners will make consumer inclusion & compliance an integral part of strategy, not just check in the box

23. 23

24. Neil Sweeney Founder and CEO, Killi #yourdatarevolution