LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Momentum)
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This document discusses paid and organic social media strategies on Facebook. It begins by emphasizing the importance of understanding your business goals and value proposition before developing a social media strategy. It then covers organic reach and how to improve engagement through quality content, interactions, tagging other brands, and posting at optimal times. The document also discusses how paid ads can boost posts, promote your page and website, and target local audiences. It stresses the importance of consistency and having a plan to measure success.
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LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Momentum)
- 1. Paid and Organic Social Media Strategies NickDaniels | Momentum | June1,2016 | LSADigitalMarketingBootCamp-Detroit
- 2. Nick Daniels Sales & Marketing Specialist
- 3. Agenda 01 02 03 04 05 Where in the world do you start? What is organic reach? How can paid reach benefit your business? Some key takeaways. Q & A
- 4. Where in the world do you start?
- 5. You must use Facebook.
- 6. Ask Questions, Set Goals. •What do you want to accomplish with Facebook marketing? •Build brand awareness? •Drive more qualified traffic to your website? •Build a community? •Sell more products?
- 7. …and what you truly need to identify…
- 8. Your Value Proposition •One of the keys to a successful Facebook marketing campaign is…
- 9. Knowing your business inside & out. The value you offer to your target audience. What makes you stand out.
- 10. …once you’ve discovered your DNA…
- 11. Research and Development •Identify your customers and prospects •Understand your audience and where they spend their time •Research your competitors and what they are doing •Create a strategy around your personal ecosystem
- 12. Facebook Marketing Strategies Fans Events Contests Ads Share QR Codes Ongoing Collaboration
- 13. …now it’s time for you to manage your posts…
- 14. •Have a plan for your content Editorial Calendar
- 17. It’s not about you, it’s about being a part of your community and providing value.
- 18. •You may have heard that organic Facebook reach is down. And it’s true—to a degree. •Why? Facebook continues to make a series of updates to its ranking algorithms. •Facebook has grown exponentially. •The byproduct of this growth has been less user attention on individual posts, though. Organic Overview
- 19. …this change means you need to Improve your content…
- 20. How to write a powerful headline.
- 22. Make your content easy to share
- 23. …You need to pay attention to trends…
- 24. •So you can join in on the conversation Stay ahead of Facebook trends
- 25. …You need to take time and respond…
- 26. •Facebook’s EdgeRank System pays close attention to fan / brand interactions. •Assigns an Affinity Score •Higher the scores you have with fans, the more relevant and active your brand seems. Reply, Reply, Reply
- 27. …You need to tag other brands on Facebook…
- 28. …You need to promote your posts selectively…
- 29. Engage with your fans—or Perish •Create posts that people can interact with • Sweepstakes contests • Vote contests • Referral promotion • Photo contest • Facebook coupon
- 30. …You need to post at the right time…
- 31. Post at Non-peak Times •Peak: 6:00am to 3:00pm •Non-peak: 10:00pm to 3:00am
- 32. …You need to post more often…
- 33. Content Marketing Platforms (CMP) •Utilize the platforms that we have already covered to push content in a timely fashion
- 34. How can paid reach benefit your business?
- 35. First thing’s first, everything you have learned so far still applies.
- 36. Why Facebook Ads? •Boost your posts •Promote your page •Send people to your website •Reach people near your business
- 37. Boosted posts basics •What can you boost?
- 38. You can also boost •Business photos •Company videos •Promotional offers
- 39. Promote your page •Promoting your Page is a way to create ads that will show in News Feed, on the right side of Facebook and on Instagram. • Grow fan base • Higher fan engagement • Build Trust • Brand awareness
- 40. What that page/ad looks like
- 41. •You have the ability to promote your website on your Facebook page Send people to your website
- 42. •You have the ability to promote your local business Reach people near your business
- 43. •You have the ability to establish a daily budget Setting a budget
- 44. •You can set your ad to run continuously or make it end on a specific date. Ad duration
- 45. •Is this thing on? Does it actually work? Measure your success
- 47. You need to determine your goals You need to focus on strategy and implementation You need to be consistent
- 48. Q & A
- 49. Thank you!