This session was presented at the LOCALOGY ENGAGE 19 event in Washington, D.C., June 3-4, 2019.

1. ENGAGE: SaaS/SMB
Welcome: Why Are You Here?
G R E G S T E R L I N G
LSA
N E A L P O L A C H E K
BOARD ADVISORS

2. Using online services to improve your
effectiveness and the customer experience

3. What Is LSA?
A not-for-profit industry
association of media
companies, digital agencies
and technology providers who
help businesses market to
local consumers.
300+ Members | 20 Countries

4. Some of LSA’s Members

5. Two Events
Local
entrepreneurs
SaaS/marketing services providers to
local businesses

6. Enabling a Conversation

7. Today Is about You

8. Today’s Speakers

9. The Modern Customer Journey
Managing Your Reputation & Online Visibility
Do You Know Your (Best) Customers?
Managing Cash Flow & Profits
Finding and Hiring the Right People
Smart Service: Winning the Customer Experience
Key Lessons for Local Entrepreneurs
Roundtable: Tell Us What You Think
Today’s Sessions

10. This Stuff Is Challenging

11. Ever Feel Like This?

12. Do you work with any outside
consultants, coaches, agencies
or experts?

13. • Access to expertise
• Practical advice
• No-pressure environment
• Start conversations
What We’re Trying to Do

14. We Want to Hear Your
Stories

15. So Do They

16. Some of Their Questions
• What was your biggest challenge when launching your business?
• What is the most important software you invest in as a business owner?
• How do you decide what to do in-house vs. what to hire out?
• What's your biggest struggle with email marketing
• How do you make decisions about software purchases?
• How do you prefer being approached by technology solution offerings?
• What is the biggest challenge you face when communicating with
prospects/customers?
• If you could hire a business coach, what would you want to learn?
• How do you want to consume legal services now and in the future?

17. • Engage: ask questions/express opinions
• Network: talk to each other
• Get contact info: follow up
• Keep in Touch: we’re here to help
How to Get the Most from Today

18. Stay for the Reception

19. Talk to Each Other & Us
• During Q&A
• Breaks
• Lunch
• Reception

20. ENGAGE: SaaS/SMB
NETWORK:
ValoParkGuest
PASSWORD:
Not Required
Wifi:

21. ENGAGE: SaaS/SMB
Sponsors:

22. ENGAGE: SaaS/SMB
Exhibitors:

23. ENGAGE: SaaS/SMB
S P O N S O R E D B Y:
Reception:

24. ENGAGE: SaaS/SMB
S P O N S O R E D B Y:

25. Away We Go!