This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
2. Authorized Local Expert, Constant Contact
2
Lisa Perry
Perry Productions
Social Media Marketing
lisa@perryproductions.com
facebook.com/perryprosmm
@perryprosmm
3. 65%
of emails are opened
on a mobile device
Source: Litmus
3
Why are we here today?
Mobile internet usage
is growing fast
7. 7
Engagement is…
7 touches to a prospect to
become a customer, member
or client.
The average user deems only
14% of their emails as “must
read now”
Email can be exhausting; how
do we change that?
ENGAGEMENT
8. 8
Mobile activities for small
businesses
Small, quick tasks are a great fit
Create
newsletters
with mobile
in mind
Post to
social
media
Check your
reports
9. 9
Mobile Email Marketing
Priorities for Emails with
Mobile in Mind
Subject Line
Teaser Line
Frequency
Coupons
Facebook Promos
Event Registration
10. 10
Mobile Email Marketing
Best Practices: Subject Lines
Be bright
Have fun!
Allusions: “49 Other Shades, You Might Have
Missed Out On”
Alliteration: “Simple Steps to Saving Money”
Chunking “The Few. The Proud. The Marines.”
Include numbers
Capitalization
Use the words: YOU or YOUR
11. 11
Mobile Email Marketing
Use Teaser Text
Mobile Devices
First lines of text display
as the teaser text
Provides additional
content that allude to
what you are
providing in your email
12. 12
Mobile Email Marketing
Best Practices: Frequency
Days
Tuesday-Thursday generally
Recent surveys show Mondays may be a new
favorite
Time of Day
10 a.m. – 2 p.m.
23.63% of email opens occur within the first hour
after delivery.
Frequency
Twice a month (average)
Could vary based off of segments and type of
email
13. Drive action with mobile marketing
13
70%want mobile
coupons
Source: SocialMediaToday.com
14. 14
A marketing effort
associated with Facebook
and other social networks,
where you drive customers
to take advantage of an offer
and specific call to action.
Drive action with mobile marketing
Offers and
promotions
Facebook
promotion
15. 15
Deals allow customers of
your business to enjoy a
product or service at a
discount.
Drive action with mobile marketing
Offers and
promotions
Local deal
16. 16
A digital coupon that’s sent
to your email list, is an
“open” offer, doesn’t require
a prior purchase, and is
easily shared via social
media.
Drive action with mobile marketing
Offers and
promotions
Trackable
coupon
18. 18
80%of users delete
email that doesn’t
look good on mobile.
Source: Blue Hornet
30%of users unsubscribe
from email lists after
receiving mobile email that
doesn’t look good.
Source: Blue Hornet
23. 23
Send a test email to your
smartphone
Send it to a targeted list
Check your results
Creating content with and for mobile
Mobile Email
Strategy
24. 24
Take advantage of mobile
Tools to expand your list
Text to Join™
from Constant Contact
TXT
Scan to Join™
from Constant Contact
Exclusive Offers for Today’s Attendees
Offer Ends July 31, 2015
*This promotion (the "Promotion") begins on July 20, 2015 at 12:01 a.m., Eastern Time ("ET") and ends on July 31, 2015 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact
customers purchase (i) the Email or Email Plus level of Constant Contact, during the Promotion Period, they will receive a discount of 40% off of such purchased product(s) for the first three months
after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact
customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and either enter the applicable promo code during check out by 11:59 p.m.,
ET, on July 31, 2015 or call a Constant Contact sales representative and mention this offer by 5:00 p.m., ET, on July 31, 2015. After the first three months have ended, eligible participants will
automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact
promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing.
Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant
Contactterms and conditions.
Mobile Friendly Email Template Design
$99 $79
Email lisa@perryproductions.com today!
Already a customer? We have something for you too…
25. Thank You!
• Available to speak to groups
• Small group workshops
• One-on-one consultations
• Strategic email marketing
• Social media marketing
• Website development
Lisa Perry
Perry Productions, 704-788-2949
lisa@perryproductions.com