14. Where does it come from?
Does the source have a good reputation?
Who are the authorities who believe it?
What are my reasons for deferring to these
authorities?
https://www.fastcompany.com/40565050/say-goodbye-to-the-information-age-
its-all-about-reputation-now
@AaronWeiche
15. • Domain factors
• Page factors
• Site factors
• Link factors
• User interaction
• Brand Signals
• Webspam factors
@AaronWeiche
34. 1. Reviews with keywords
2. Reviews mentioning city
3. Total Reviews
4. % of reviews with keywords
or city
5. Average yearly reviews
6. Number of reviews not
response to
@AaronWeiche
54. Drive clicks
From 35% to
200% more
https://conversionxl.com/research-study/review-stars-google-help-click-rate-study/
https://www.patientpop.com/blog/marketing/local-search-marketing/google-rich-snippets-
impact-practice/
@AaronWeiche
60. A Reviews Only Diet
Makes Your Business
Unhealthy
https://gatherup.com/blog/reviews-diet-
makes-business-unhealthy/
Why I Love 1st-party
Reviews & Just Might
Marry Them
https://gatherup.com/blog/why-i-love-1st-
party-reviews-just-might-marry-them/
@AaronWeiche
64. Click-thru from SERP
1. Review stars increase CTR
2. Add stars to your OWN pages
3. Build 1st and 3rd party reviews
4. Display 1st-party with schema
@AaronWeiche