This document discusses pure lead generation through internet marketing. It summarizes that:
1) Internet marketing allows businesses to connect with consumers specifically seeking their services or products, providing high-quality, relevant leads without needing to screen contacts.
2) Appearing within a business's local zip code through search results is important because proximity leads to more clicks from local customers.
3) Customers increasingly use search engines, online directories, and social media to find local businesses, giving opportunities for businesses to dominate their industry through an online presence.
2. No Junk Leads!
Connecting “Only” With Those Seeking
Your Service or Product
Internet marketing is "pure" lead generation. The
consumers you get in front of are seeking your exact
services or product. It is a perfect match, consumer
with business. There are no "junk" leads with
internet marketing. There is no need to screen
leads. The leads are pure, or high quality.
3. Why is it so important to appear
within your immediate zip code?
Closer Proximity
Means More Clicks
9. 5th Annual Local Search Usage Study
Conducted by comScore
2012 Report
“The Social, Local and Mobile (SoLoMo) revolution –
fueled particularly by the rapid adoption of smartphone
mobile devices and tablets – now dominates the search
landscape.
As consumers rapidly adopt new devices and new
methods to access local business information, online
local listings have become the most relevant and
trusted search results.“
10. This year we have observed six (6) major
trends that marketers should understand
and leverage in the coming year:
– Local Listings the Most Relevant and
Trusted Search Results for Consumers
“Local search results were chosen nearly 2 to1 over
the second selected natural search results”
“Search engines are the #1 primary source for local
business search”
– Ratings and Reviews – Used Often
“The majority of consumers, 61%, considers ratings
and reviews an important factor in selecting a
business”
11. – US Search & Local Search
Market Continues to Grow At an
Impressive Rate
12. – Explosion of Tablets and
Mobile Shapes Local Search and Buying
Behavior
“61% of smartphone owners conduct local business
searches from their phone”
13. Here is what you get…
o We will build out your local business listing in the top
3 search engines
o We will have you appear 2-3 times on the first page of
Google, Bing and Yahoo
o We will create a business video and submit it to top
video directories
o We will submit your business to over 35 search
engines
o We will build out you business profile in the 20 top
directories
14. We guarantee "first page"
placement on Google, Bing and
Yahoo Local Listing (map) for
your zip code area in under 90
days from the time of listing
verification.