Video production: basic principles outlines guidelines for effective video production. It recommends preparing scripts or storyboards in advance and testing equipment setups. When recording, include all visual elements on screen and avoid post-production editing as much as possible. Record with cues like clappers or clicks that can help synchronize audio and video during editing. Ensure videos are intelligible through clear speaking, legible graphics, and simple language. It also discusses debated approaches like recording with an audience or having the lecturer serve as their own editor.