Nicehouse Brand Identity

INTERIOR DESIGN JOINT STOCK COMPANY

1/ TOÅNG QUAN THÖÔNG HIEÄU
2/ YÙ NGHÓA HÌNH DAÙNG, MAØU SAÉC SÖÛ DUÏNG TRONG LOGO
3/ YÙ TÖÔÛNG PHAÙC THAÛO LOGO
4/ QUY CHUAÅN LOGO
5/ QUY CHUAÅN AN TOAØN
6/ HEÄ THOÁNG PHOÁI MAØU NEÀN
7/ SÖÛ DUÏNG MAØU NEÀN
8/ FONT CHÖÕ CHÍNH
9/ KHUYEÁN CAÙO SÖÛ DUÏNG
10/ BOÄ AÁN PHAÅM VAÊN PHOØNG
............................................................................................................................... 2
............................................................................... 4
............................................................................................................................... 6
............................................................................................................................................. 8
....................................................................................................................................... 9
............................................................................................................................ 1 0
........................................................................................................................................ 11
............................................................................................................................................ 12
................................................................................................................................. 13
...............................................................................................................................14
A/ namecard
B/ Envelope
C/ Letter head
D/ CD box - cd label
E/ Folder
F/ Brochure
G/ Caùc aán phaåm khaùc...
..............................................................................................................................16
................................................................................................................................18
........................................................................................................................... 21
................................................................................................................. 23
....................................................................................................................................... 25
............................................................................................................................... 27
......................................................................................................... 32
MUÏC LUÏC

1

TOÅNG QUAN THÖÔNG HIEÄU
Thieát keá noùi chung vaø thieát keá noäi thaát noùi rieâng laø nhöõng ngaønh ngheà lieân quan ñeán thaåm myõ vaø tính saùng taïo. Caùi coát loõi, caùi giaù trò ñích
thöïc cuûa cuoäc soáng chính laø söï caûm nhaän veû ñeïp cuûa vaïn vaät xung quanh mình. Caùi ñeïp coù ôû khaép moïi nôi, nôi vuøng soâng nöôùc, nôi
vuøng thoân queâ, nôi choán ñoâ thaønh...v.v nhöng nôi baét ñaàu neân moïi thöù laïi chính laø toå aám, gia ñình cuûa moãi ngöôøi. Yeâu thích saùng taïo, nhaïy
caûm vôùi caùi ñeïp vaø luoân mong muoán gia ñình laø nôi khôi nguoàn neân moïi caûm xuùc ñaõ truyeàn caûm höùng cho toâi trong döï aùn logo naøy.
2

Muïc tieâu döï aùn
- Quaûng baù thöông hieäu coâng ty thieát
keá noäi thaát NICE HOUSE
- Mang khoâng gian sang troïng cuûa noäi
thaát ñeán khaùch haøng thoâng qua
nhöõng maãu thieát keá tinh teá.
3

4
YÙ NGHÓA HÌNH DAÙNG
MAØU SAÉC SÖÛ DUÏNG
TRONG LOGO

Teân thöông hieäu: NICE HOUSE - Interior design
Logo thöông hieäu: Trang trí ñoà hoïa & kieåu chöõ rieâng
Maøu saéc cuûa thöông hieäu: Cam + traéng + Naâu
Kieåu chöõ cuûa thöông hieäu: Century gothic
Maãu chuaån thöông hieäu: Hình aûnh ngoâi nhaø caùch ñieäu & kieåu chöõ rieâng
ñöôïc aùp duïng nhö moät yeáu toá nhaát quaùn trong thieát keá.
Tính caùch thöông hieäu: Tinh teá, sang troïng & hieän ñaïi.
MOÂ TAÛ ÑEÀ TAØI
5

YÙ TÖÔÛNG PHAÙC THAÛO LOGO
+ =
Laáy yù töôûng töø nhöõng maùi nhaø ñaëc tröng cuûa khu bieät thöï sang troïng, döôùi söï kheùo leùo, tinh teá vaø taøi hoa cuûa nhöõng ngöôøi kieán truùc
sö, veû ñeïp noäi thaát cuûa ngoâi nhaø ñöôïc trau chuoát, tæ maån toân leân neùt ñeïp sang troïng vaø tinh teá cuûa noù. Chieác coï töôïng tröng cho söï
bay boång, saùng taïo.....laø nhöõng neùt meàm ñeå laøm dòu ñi nhöõng neùt cöùng voán coù cuûa 1 ngoâi nhaø, töø ñoù hoøa quyeän vaøo vôùi nhau taïo
neân moät taùc phaåm ngheä thuaät. Ñaáy cuõng chính laø yù nghóa aån chöùa beân trong maãu thieát keá logo NICE HOUSE naøy.
6

7

8
QUY CHUAÅN LOGO
LOGO CHUAÅN HEÄ THOÁNG MAØU CHUAÅN
a
15a
6a
4a
2a
1a
0.5a
10a
8a
R: 240 G: 166 B: 23
C: 0 M: 35.57 Y: 100 K: 4.17
WEB: #EFA616
R: 35 G: 13 B: 11
C: 58 M: 74 Y: 70 K: 83
WEB: #220C09

9
QUY CHUAÅN AN TOAØN
Vuøng baûo veä an toaøn cho logo
baèng khoaûng caùch chöõ H trích
trong logo

HEÄ THOÁNG PHOÁI MAØU NEÀN HEÄ THOÁNG MAØU ÑÔN SAÉC
R: 240 G: 166 B: 23
C: 0 M: 35.57 Y: 100 K: 4.17
WEB: #EFA616
R: 35 G: 13 B: 11
C: 58 M: 74 Y: 70 K: 83
WEB: #220C09
R: 240 G: 166 B: 23
C: 0 M: 35.57 Y: 100 K: 4.17
WEB: #EFA616
R: 255 G: 255 B: 255
C:0 M: 0 Y: 0 K: 0
WEB: #FFFFFF
R: 35 G: 31 B: 32
C: 58 M: 74 Y: 70 K: 83
WEB: #220C09
R: 255 G: 255 B: 255
C:0 M: 0 Y: 0 K: 0
WEB: #FFFFFF
10

SÖÛ DUÏNG MAØU NEÀN
LIGHT BACKGROUND INTERMEDIATE DARK BACKGROUND
11

PHOÂNG CHÖÕ CHÍNH
Font chöõ trong Logo, cho Slogan / Tagline / Headline
daønh cho heä thoáng maùy PC Windows vaø Apple/Mac OS.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Tw Cen MT
HEADLINE IS HERE
Font chöõ vaên baœn daønh cho heä thoáng maùy PC Windows
vaø Apple/Mac OS.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
VNI-Avo Bold
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
VNI-Avo
Coù theå duøng font Century Gothic thay cho VNI-Avo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Century Gothic
Sapien nullam ultricies facilisis vel pharetra.
Habitant risus platea, ultrices. Mattis. Phasellus.
Viverra lacinia est curae;, luctus quis conse-
quat congue imperdiet iaculis velit eleifend mi
pharetra nibh ut euismod. Hymenaeos sceler-
isque Tellus cras cubilia eu dui enim aptent
ornare praesent, condimentum. Nullam nibh id
varius, adipiscing hymenaeos. Tempor venena-
tis id vivamus tincidunt sem mattis. Vehicula
posuere magna tortor cubilia lobortis pharetra
volutpat mattis Pulvinar dapibus senectus
augue adipiscing eu sollicitudin ligula ultricies
augue aenean.Sapien nullam ultricies facilisis
vel pharetra. Habitant risus platea, ultrices.
Mattis. Phasellus. Viverra lacinia est curae;,
luctus quis consequat congue imperdiet iaculis
velit eleifend mi pharetra nibh ut euismod.
Hymenaeos scelerisque Tellus cras cubilia eu
dui enim aptent ornare praesent, condimen-
tum. Nullam nibh id varius, adipiscing hyme-
naeos. Tempor venenatis id vivamus tincidunt
sem mattis. Vehicula posueremagna tortor
cubilia lobortis pharetra volutpat mattis
Pulvinar dapibus senectus augue adipiscing
eu sollicitudin ligula ultricies augue aenean.
Sapien nullam ultricies
facilisis vel pharetra.
Habitant risus platea,
ultrices. Mattis.
Phasellus. Viverra
lacinia est curae;,
luctus quis consequat
congue imperdiet
iaculis velit eleifend
mi pharetra nibh ut
euismod. Hymenaeos
scelerisque Tellus cras
cubilia eu dui enim
aptent ornare
praesent,
condimentum.
12

KHUYEÁN CAÙO KHOÂNG SÖÛ DUÏNG
Laøm bieán daïng
theo chieàu ngang/doïc
Thay ñoåi goùc tònh tieán
theo caùc truïc chieàu ngang/doïc
Thay ñoåi vò trí caùc thaønh phaàn Thay ñoåi maøu saéc chuaån
caùc thaønh phaàn
Theâm hoaëc bôùt caùc thaønh phaàn Taïo ñöôøng vieàn vaø ñoå boùng Duøng logo maøu chuaån laøm hình neàn Ñaët logo treân neàn gaàn gioáng
tone maøu chuaån
Sapien nullam ultricies facilisis vel
pharetra. Habitant risus platea, ultrices.
Mattis. Phasellus. Viverra lacinia est
curae;, luctus quis consequat congue
imperdiet iaculis velit eleifend mi pharetra
nibh ut euismod. Hymenaeos scelerisque
Tellus cras cubilia eu dui enim aptent
ornare praesent, condimentumSapien
nullam ultricies facilisis vel pharetra.
Habitant risus platea, ultrices. Mattis.
Phasellus. Viverra lacinia est curae;, luctus
quis consequat congue imperdiet iaculis
velit eleifend mi pharetra nibh ut euismod.
Hymenaeos scelerisque Tellus cras cubilia
eu dui enim aptent ornare praesent,
condimentum.
13

BOÄ AÁN PHAÅM VAÊN PHOØNG
STATIONERY

15

NAME CARD
173 Dinh Tien Hoang str, Dist 1, HCM city
097 868 18 10
tranphuclong1807@gmail.com
www.nicehouse.com.vn
@
e
TRAN PHUC LONG
Asisistant Marketing Department
Size: 9 x 5,5 1
2
3
1
2
3
Font
Tw Cen MT Bold 13.5
Tw Cen MT Bold 6.4
Vni - Avo Normal 4.6
Kieåu chöõ Size
16

ENVELOPE
Address: 173 Dinh Tien Hoang str. , Dakao w., Dist 1, HCM city
Tel: (+84) 568 75 52; (+84) 568 75 52 Fax: (+84) 568 75 52
Email: nicehouse@gmail.com Web: www.nicehouse.com.vn
3cm
12cm
11cm
22cm
1
2
3
Font
Tw Cen MT Bold 33
Vni - Avo Bold 16.7
Kieåu chöõ Size
1
2
3
18

LETTER HEAD
INTERIOR DESIGN COMPANY
Tel: (+84) 568 75 52; (+84) 568 75 52 Fax: (+84) 568 75 52
Dear Mr Long
Manager
Habitasse fringilla imperdiet molestie litora congue ullamcorper mattis vivamus et facilisis
Felis leo parturient class. Mi euismod vestibulum pretium molestie fusce duis habitasse.
Odio nostra fames ante neque imperdiet ut orci convallis lacinia potenti odio. Non. Iaculis
rutrum nulla nisi vehicula Sed et ultrices hac. Sapien sollicitudin conubia nam quis proin.
Blandit. Urna cubilia sapien consectetuer ultrices, et est ultrices malesuada vestibulum
fusce nisl justo augue litora. Tristique arcu pretium leo ultricies scelerisque aliquet ultrices
lacinia curabitur faucibus elementum conubia aptent, facilisi in nam aptent cursus faucibus
aptent adipiscing nunc. Aliquam, amet in ante. Nunc. Rhoncus purus parturient euismod
conubia consectetuer felis odio. Metus lacinia nullam ipsum parturient parturient pede
venenatis tortor, malesuada sociis sem vestibulum semper. Nulla. Luctus cursus nunc urna
sapien. Velit feugiat pulvinar porttitor.
Lacus orci nec. Metus blandit duis ultrices consequat ante magnis. Rhoncus fringilla
primis a nullam sodales egestas quisque hac hac gravida. Luctus libero habitant tellus
mattis nostra fames. Cursus id eu scelerisque iaculis risus pharetra eleifend mauris ut litora
torquent etiam nullam aliquet. Tempor malesuada venenatis. Vel proin, primis adipiscing
erat habitasse venenatis ligula porttitor duis bibendum et Odio velit lacus, vitae rutrum
dictumst et. Vel imperdiet vulputate nisl facilisis vehicula turpis lorem.
1
2
1
2
Font
Tw Cen MT Bold 20
Vni - Avo Regular 8.85
Kieåu chöõ Size
Size: 21 x 29,7
21

CD BOX - CD LABEL
Tel: (+84) 568 75 52; (+84) 568 75 52 Fax: (+84) 568 75 52
(+84) 568 75 72
nicehouse@gmail.com
173 Dinh Tien Hoang str.
@
e
Dakao w., Dist 1, HCM city
12,5 cm
12,5cm
1
3
2
1
2
3
Font
Tw Cen MT Bold 10,5
Vni - Avo Regular 6.11
Kieåu chöõ Size
23

Lacus orci nec. Metus blandit duis ultrices consequat ante magnis. Rhoncus fringilla
primis a nullam sodales egestas quisque hac hac gravida. Luctus libero habitant tellus
mattis nostra fames. Cursus id eu scelerisque iaculis risus pharetra eleifend mauris.
Tel: (+84) 568 75 52; (+84) 568 75 52 Fax: (+84) 568 75 52
FOLDER
32cm
8cm
44 cm
1
2
3
Font
Tw Cen MT Bold 53
Vni - Avo Regular 9
Kieåu chöõ Size
1
2
3
25

BROCHURE
27

Brochure
28

29
Brochure

30
Brochure

-
-
-
-
-
32

33
Vehicle

35

36

37

39

THANKYOU Address: K285/35 Tran Cao Van,
Xuan Ha Ward, Thanh Khe District, Da Nang City, VietNam
Tel: 099 327 9150
Email: lantra@lantrasolutions.vn
Website: https://lantrasolutions.vn
LAN TRA TECHNOLOGY SOLUTIONS COMPANY LIMITED
Lan Tra Solutions
Nâng tầm doanh nghiệp

Nicehouse Brand Identity

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (8)

Nicehouse Brand Identity