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Thank You
 Kewal Shah for the amazing contribution.
 Rajdeep Dasgupta, for being the guinea pig.
 Covfefe (lots)
 Not you Internet, or my laptop.
Rules
 No googling!
 Use chat and voice wisely
 Google forms
 Questions 6 - 14 are star marked and will be used to resolve ties, after which sudden death will
be applied if tie persists.
 Top 8 teams to qualify for the finals (tomorrow at 1 pm, hopefully)
 QM is ultimate god
1) Where have you seen this house before?
 In the following slides you will see the images of a property listed on the
famous vacation rental platform Airbnb, titled as ‘lakeside cabin in the
woods, 20 minutes from Atlanta International Airport’.
 The location of this property is given as Fairburn, Georgia. The fact that
this property was available as a rentable made a huge buzz on the
internet and even boosted its booking value.
2) What was this creative headline used? (a line
which is very popular with the sense of the team
name)
 The biggest news in the sports world from late 2019 to early 2020 was when it was
revealed that the Houston Astros used unfair means to steal pitching signs of the opposite
team in the MLB and had been doing it for a long time.
 Investigations were conducted and the guilt was established. All the newspapers and
sports features in the US came up with big headlines and even covered this story in a
daily manner. One such creative headline was used by multiple news sources including
even high school newspapers.
 This headline originates from one of the most recognizable phrases in relation to the
place of the team, used in both real scientific sense and also misquoted by pop culture,
and twisted as a blame directed at the Astros.
3) Connect/ Put Funda
 Rocket – Pegasus XL
Flight Name- Founders
Individuals- Gerard O’Neill (Physicist), Gene Rodenberry (writer), Timothy Leary (writer)
 Rocket – Athena
Flight Name- Luna 01
Individual – Eugene Shoemaker (Astronomer)
 Rocket – Spaceloft XL
Flight Name – Legacy
Individuals – Gordon Cooper (Astronaut), James Doohan (actor)
4) Give X
 X is a popular powdered flavouring introduced by an Australian industrial
chemist during the Great Depression, to help children get enough
nutrients in their diet. The name X is borrowed from an athlete of Greek
Mythology. A person known for his remarkable strength, capable of
carrying heavy weights, the name X seemed to be a perfect fit for the
namesake product, given its apparent effect on its consumer.
 Initially sold in several outlets in Australia, the drink was popularized in
several countries through various distribution channels. Give X, which
forms a cherished part of our childhood.
5) What is the significance of this image?
 Its subject is the founder’s then-girlfriend Jennifer, topless on the beach
in Bora Bora, gazing out at To'opua island. The young couple worked
together at Industrial Light & Magic, Lucasfilm's special-effects company,
and were enjoying some well-earned R&R after working 70-hour weeks
on the film Who Framed Roger Rabbit.
 Looking back, Jennifer says: "It was a truly magical time for us. My
husband actually proposed to me later on in the day, probably just after
that photo." Little wonder that John would name the picture after her
and it would have a place in tech history.
*6) What is the significance of this statue or
put funda on what it conveys?
 In the next slide you will see a certain very unique monument/statue. It is
located in a park in front of the Institute of Cytology and Genetics of the
Russian Academy of Sciences.
 Put funda on what this monument is trying to convey.
*7) ID X
 X is a glycoprotein found in saliva of vampire bats. It is composed oof
411 amino acids and functions as an anticoagulant thus keeping the
blood of the bitten victim from clotting while the bat is drinking.
 This glycoprotein is under research as a possible treatment for strokes
and heart attack and also as a potential blood thinner for prevention of
it.
 Given from the context of the substance and a common suffix at the end
of chemotherapy medicines (not necessarily used for Cancer) give X.
*8) What is being talked about?
 The original version was sculpted by an LA artist based on sketches by a
certain MGM art director. The first iteration was made of gold-plated solid
bronze. The bronze was abandoned in favor of britannia metal, a pewter-
like alloy which is then plated in copper, nickel silver, and finally, 24k gold. In
WW2 due to a metal shortage, these were made of painted plaster for
three years.
 On the open market, it can command (and has done so) up to millions of
dollars. However the cost of manufacture for one piece is $400. Even if it
was made of solid gold, it would weigh about 18 pounds and have a value
of about $330,522.
*9) ID the game
 Initial designs of the character were given the codename “Project X”, which itself is a
reference to Marc X, the late lead singer of 1970’s glam rock band ____ .
 This game was released in September 2014. When asked about the game’s
development, The team explained that the only restriction the team placed upon
themselves was to keep the motion rigid.
 The game boasts of impressive numbers 270 million tries are played each month across
both desktop and mobile. Most players come from markets with expensive or
unreliable service— like India, Brazil, Indonesia, and Mexico.
 The current version of the game celebrated its 5th birthday in September 2019, and
was for a short time filled with colorful cakes, balloons, and party hats.
 ID the game.
*10) What is this tool/technique known as?
 Shown in the next slide, is the patent drawing of a device once used by
animators to add effects to live action, or to create a matte for animated
images. This process has been more or less replaced completely with
computerized tools, the principle still remains the same.
 Images follow of a few places where this tool/technique has been used.
Based on the style identify what is this tool/technique called.
*11) What is this domestic item that also
works on the same phenomenon?
 A Halbach array is a special arrangement of permanent magnets that
augments the magnetic field on one side of the array while cancelling
the field to near zero on the other side. This is achieved by having a
spatially rotating pattern of magnetisation.
 This phenomenon has industrial applications from brushless DC motors
to advanced applications such as wriggler magnets in particle
accelerators and even in maglev trains.
 However its most common application can be seen in a small household
item.
*12) ID this famous recipient.
 In 2002, the Royal Society of Chemistry provided a one of its kind Honorary Fellowship to
X. Such honors are usually reserved for Nobel Laureates, academics or industrialists but
never to the category to which X belonged to. Although the fellowship was given as a
posthumous one, it came at the 100th anniversary when X actually came back from a
presumed death in order to continue with his work.
 While giving out this honor, the presenter talked about how X was way ahead of his time
in using chemistry and chemical science in completing his work and helping the society at
all times. The ceremony took place outside _____ ______ tube station where X has a statue.
A special breed of dog was also present in the ceremony.
*13) How are these two related to the world
of tech?
 Audrey Hepburn was a British actress, model, and a humanitarian. Recognised as a fashion
and film icon. She was ranked by the American Film Institute as the third-greatest female
screen legend in Golden Age Hollywood, and was inducted into the International Best
Dressed List Hall of Fame.
 Neferneferuaten Nefertiti was a queen of the 18th Dynasty of Ancient Egypt, the Great
Royal Wife of Pharaoh Akhenaten. She was made famous by her bust, now in Berlin's
Neues Museum. The bust is one of the most copied works of ancient Egypt.
 How does these 2 personalities from history were immortalised because of their
personality and appearance in the world of technology in 2016?
*14) What was this event that created a new
material altogether?
 Shown in the image is a material known as Trinitite, also known as
Alamogordo glass. The glass is primarily composed of arkosic sand
composed of quartz grains and feldspar that was melted due to a
certain event. It is usually a light green, although color can vary.
 In the late 1940s and early 1950s, samples were gathered and sold to
mineral collectors as a novelty. Traces of the material may still be found
at the place of this event as of 2020, although most of it was bulldozed
and buried by Government agencies in 1953. It is now illegal to take the
remaining material from where there are still some remaining pieces
however, material that was taken prior to this prohibition is still in the
hands of collectors.
15) Who is the subject of these monuments?
 In the following slides are two monuments dedicated to the same
person.
 The 1st is located in Greenwich, London at the Royal Observatory
overlooking the Prime Meridian Line. The statue was gifted to the British
Council in 2011 as a part of several cultural events commemorating the
50th anniversary of something.
 2nd monument dedicated to was built for the 1980 Olympic Games and
stands on the square with the name of the personality.

16) Connect the three individuals mentioned.
 Susan Alice Bennett is an American voice-over artist and a former
backup singer for Roy Orbison and Burt Bacharach.
 Jon Briggs is an English television and radio presenter. Briggs's voice over
credits include appearing as the voiceover statistician in over 1,800
episodes of the BBC TV quiz show The Weakest Link.
 Karen Elisabeth Jacobsen is an Australia-born and New York-based
entertainer, singer, motivational speaker, voice-over artist and
songwriter.
 These three are famously known for doing something else specifically for
the region that they come from. What?
17) What was this unique way in which she took
her oath to show her allegiance to technology?
 Suzan Gail Levine was sworn in as the United States Ambassador to Switzerland and
Liechtenstein on May 30, 2014 and took up her position in Bern on June 2, 2014. On
being asked about her swearing in ceremony she said, “they give you a choice: you can
use whatever you’d like in terms of your swearing in. A lot of people have the
Constitution they used in their law school, or the Bible that their great grandfather
brought. But for me, technology is something with which I closely identify, and it really
is core to my being. I had actually just acquired a copy of the Constitution on my ______
to reread it in advance of taking on this job that is about upholding this document and
representing this document.”
 In what way she was sworn in or how you would relate this to the world of technology?.
2 Pointers beyond this point
 Segregate answers in the forms clearly.
18) What is this product and thus name the
organization in question?
 This particular product was developed after taking inspiration from a real
life group activity and launched in 2016 by a three man organisation. It
had an initial “consumer base” of approximately 40-50 people on an
average. The team nearly abandoned the project but continued to work
on it “due to a small but vocal consumer base”.
 This product eventually gathered more and more popularity and rose in
recent times, at first due to certain communities in South Korea and
Brazil and then was brought onto a more popular stage by a certain
individual named Sodapoppin where similar individuals took note and
propelled the popularity even further.
19) Id X & What does the vault house?
 In the town of Billund, described as a tiny town with a gigantic
international airport has a landmark known as the X House. It has been a
place of recognition for a long time but underwent a massive change
and was opened to the public in 2017. The town has seen X grow from a
tiny shop in 1932 all the way to this 129,200-square-foot establishment
that it now has.
 The most amazing place however is the vault that is built underneath
this structure and is only available to a select VIPs. It is hailed by people
who have visited it as almost as holy as a historical sanctuary and almost
like a time machine. There are 500 different exhibitions inside this vault
and each has a unique time stamp and via its style has a story to tell.
20) Give me blank which is something of a
pop culture entity & hence X.
 Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre
personality and a prominent ad film maker. For 14 years, Padamsee was the Chief
Executive who built Lintas India to be one of the top ad agencies in the
country. Known as the Brand Father of Indian advertising, Padamsee has built over 100
brands.
 After his recent demise, a tribute article by an entertainment content website called
used the title – “Farewell Padamsee, the original ___ ___ of Mumbai”. The inside of the
article something like this, “Alyque Padamsee donned many hats: Actor, theatre director,
ad-man. In the ___ ___-like world of Indian advertising in the ’80s and ’90s, Padamsee
was the masala version of X. The man who gave us the “Liril girl” was nothing short of a
god in advertising.”
 Give the blanks, a pop culture entity used in this sense and hence, X.
21) ID the location X. Give the primary reason due
to which Vellanathruthu would have been ideal.
 In 1961, Vikram Sarabhai entrusted Eknath Vasant Chitnis with the task of
hunting location for the space program. After visiting around 200
locations the scientist panel shortlisted on places such as Vellanathuruthu
near Karunagappalli, Ezhudesam near Kanyakumari and X.
 From the primary point of selection, Vellanathuruthu was a better location
and X was a compromise location. The difficulty in acquiring land in
relatively densely populated coastal region of Kollam, lesser precipitation
in X, more political patronage by then Chief Minister Pattom Thanu Pillai
for a location in the capital, presence air strip facility prompted the team
to finally go ahead with X in the meeting convened at Physical Research
Laboratory in 1962.
22) ID this second personality & how did he
come to public eye later.
 In the 2015 Adam McKay film called ‘The Big Short’, which was about the 2008 market crash, the
director used various 4th wall breaking scenes in order to engage the audience into understanding
the various complicated economics terms that were used. Apart from the main characters in the film
talking directly into the camera, it also had random celebrities explain these concepts via simple
examples.
 In one such scene, the director aims to explains the concept of the "hot hand fallacy," a key
behavioral drove the rise of synthetic CDOs in 2007. While one of the celebrities in the scene is
instantly recognizable, the other person didn’t catch public eye until a few year later. Although
looking at the concept in hand, there could have been no bigger name to call upon.
23)
a) FITB/Put Funda on the images
 In the following slides you are going to see some posters designed by a
company VOO as part of one of their promotion campaigns. The tagline
of this campaign is, “It’s cool when it’s modern art. It sucks when it’s a
_____ ____”.
 These posters are made from some examples of a common real scenario
but can give a completely different impression.
b) Put funda on what these posters are
spreading awareness about.
 In a series of public awareness campaigns in Ukraine, posters such as the
following were put in public places titled “the scariest mask you can wear
this Halloween”.
Please turn in the forms!
 Answers follow.
1) Where have you seen this house before?
 In the following slides you will see the images of a property listed on the
famous vacation rental platform Airbnb, titled as ‘lakeside cabin in the
woods, 20 minutes from Atlanta International Airport’.
 The location of this property is given as Fairburn, Georgia. The fact that
this property was available as a rentable made a huge buzz on the
internet and even boosted its booking value.
Tony Stark’s cabin in Endgame
2) What was this creative headline used? (a line
which is very popular with the sense of the team
name)
 The biggest news in the sports world from late 2019 to early 2020 was when it was
revealed that the Houston Astros used unfair means to steal pitching signs of the opposite
team in the MLB and had been doing it for a long time.
 Investigations were conducted and the guilt was established. All the newspapers and
sports features in the US came up with big headlines and even covered this story in a
daily manner. One such creative headline was used by multiple news sources including
even high school newspapers.
 This headline originates from one of the most recognizable phrases in relation to the
place of the team, used in both real scientific sense and also misquoted by pop culture,
and twisted as a blame directed at the Astros.
Houston, You are the problem
(From Houston, we have a problem)
3) Connect/ Put Funda
 Rocket – Pegasus XL
Flight Name- Founders
Individuals- Gerard O’Neill (Physicist), Gene Rodenberry (writer), Timothy Leary (writer)
 Rocket – Athena
Flight Name- Luna 01
Individual – Eugene Shoemaker (Astronomer)
 Rocket – Spaceloft XL
Flight Name – Legacy
Individuals – Gordon Cooper (Astronaut), James Doohan (actor)
All of them had Space burials (ashes spread
in space by the same service)
4) Give X
 X is a popular powdered flavouring introduced by an Australian industrial
chemist during the Great Depression, to help children get enough
nutrients in their diet. The name X is borrowed from an athlete of Greek
Mythology. A person known for his remarkable strength, capable of
carrying heavy weights, the name X seemed to be a perfect fit for the
namesake product, given its apparent effect on its consumer.
 Initially sold in several outlets in Australia, the drink was popularized in
several countries through various distribution channels. Give X, which
forms a cherished part of our childhood.
Milo
5) What is the significance of this image?
 Its subject is the founder’s then-girlfriend Jennifer, topless on the beach
in Bora Bora, gazing out at To'opua island. The young couple worked
together at Industrial Light & Magic, Lucasfilm's special-effects company,
and were enjoying some well-earned R&R after working 70-hour weeks
on the film Who Framed Roger Rabbit.
 Looking back, Jennifer says: "It was a truly magical time for us. My
husband actually proposed to me later on in the day, probably just after
that photo." Little wonder that John would name the picture after her
and it would have a place in tech history.
World’s first photoshopped image
6) What is the significance of this statue or
put funda on what it conveys?
 In the next slide you will see a certain very unique monument/statue. It is
located in a park in front of the Institute of Cytology and Genetics of the
Russian Academy of Sciences.
 Put funda on what this monument is trying to convey.
Monument to honor the lab rat (mice)
7) ID X
 X is a glycoprotein found in saliva of vampire bats. It is composed oof
411 amino acids and functions as an anticoagulant thus keeping the
blood of the bitten victim from clotting while the bat is drinking.
 This glycoprotein is under research as a possible treatment for strokes
and heart attack and also as a potential blood thinner for prevention of
it.
 Given from the context of the substance and a common suffix at the end
of chemotherapy medicines (not necessarily used for Cancer) give X.
Draculin
8) What is being talked about?
 The original version was sculpted by an LA artist based on sketches by a
certain MGM art director. The first iteration was made of gold-plated solid
bronze. The bronze was abandoned in favor of britannia metal, a pewter-
like alloy which is then plated in copper, nickel silver, and finally, 24k gold. In
WW2 due to a metal shortage, these were made of painted plaster for
three years.
 On the open market, it can command (and has done so) up to millions of
dollars. However the cost of manufacture for one piece is $400. Even if it
was made of solid gold, it would weigh about 18 pounds and have a value
of about $330,522.
Value of the Oscar Statuette
9) ID the game
 Initial designs of the character were given the codename “Project X”, which itself is a
reference to Marc X, the late lead singer of 1970’s glam rock band ____ .
 This game was released in September 2014. When asked about the game’s
development, The team explained that the only restriction the team placed upon
themselves was to keep the motion rigid.
 The game boasts of impressive numbers 270 million tries are played each month across
both desktop and mobile. Most players come from markets with expensive or
unreliable service— like India, Brazil, Indonesia, and Mexico.
 The current version of the game celebrated its 5th birthday in September 2019, and
was for a short time filled with colorful cakes, balloons, and party hats.
 ID the game.
Google T-Rex game
10) What is this tool/technique known as?
 Shown in the next slide, is the patent drawing of a device once used by
animators to add effects to live action, or to create a matte for animated
images. This process has been more or less replaced completely with
computerized tools, the principle still remains the same.
 Images follow of a few places where this tool/technique has been used.
Based on the style identify what is this tool/technique called.
Rotoscope/Rotoscopy/Rotoscope Animation
11) What is this domestic item that also works
on the same phenomenon?
 A Halbach array is a special arrangement of permanent magnets that
augments the magnetic field on one side of the array while cancelling
the field to near zero on the other side. This is achieved by having a
spatially rotating pattern of magnetisation.
 This phenomenon has industrial applications from brushless DC motors
to advanced applications such as wriggler magnets in particle
accelerators and even in maglev trains.
 However its most common application can be seen in a small household
item.
Fridge Magnet
12) ID this famous recipient.
 In 2002, the Royal Society of Chemistry provided a one of its kind Honorary Fellowship to
X. Such honors are usually reserved for Nobel Laureates, academics or industrialists but
never to the category to which X belonged to. Although the fellowship was given as a
posthumous one, it came at the 100th anniversary when X actually came back from a
presumed death in order to continue with his work.
 While giving out this honor, the presenter talked about how X was way ahead of his time
in using chemistry and chemical science in completing his work and helping the society at
all times. The ceremony took place outside _____ ______ tube station where X has a statue.
A special breed of dog was also present in the ceremony.
Sherlock Holmes
13) How are these two related to the world of
tech?
 Audrey Hepburn was a British actress, model, and a humanitarian. Recognised as a fashion
and film icon. She was ranked by the American Film Institute as the third-greatest female
screen legend in Golden Age Hollywood, and was inducted into the International Best
Dressed List Hall of Fame.
 Neferneferuaten Nefertiti was a queen of the 18th Dynasty of Ancient Egypt, the Great
Royal Wife of Pharaoh Akhenaten. She was made famous by her bust, now in Berlin's
Neues Museum. The bust is one of the most copied works of ancient Egypt.
 How does these 2 personalities from history were immortalised because of their
personality and appearance in the world of technology in 2016?
Sofia robot
14) What was this event that created a new
material altogether?
 Shown in the image is a material known as Trinitite, also known as
Alamogordo glass. The glass is primarily composed of arkosic sand
composed of quartz grains and feldspar that was melted due to a
certain event. It is usually a light green, although color can vary.
 In the late 1940s and early 1950s, samples were gathered and sold to
mineral collectors as a novelty. Traces of the material may still be found
at the place of this event as of 2020, although most of it was bulldozed
and buried by Government agencies in 1953. It is now illegal to take the
remaining material from where there are still some remaining pieces
however, material that was taken prior to this prohibition is still in the
hands of collectors.
Trinity Atomic Test
15) Who is the subject of these monuments?
 In the following slides are two monuments dedicated to the same
person.
 The 1st is located in Greenwich, London at the Royal Observatory
overlooking the Prime Meridian Line. The statue was gifted to the British
Council in 2011 as a part of several cultural events commemorating the
50th anniversary of something.
 2nd monument dedicated to was built for the 1980 Olympic Games and
stands on the square with the name of the personality.

Major Yuri Gagarin
16) Connect the three individuals mentioned.
 Susan Alice Bennett is an American voice-over artist and a former
backup singer for Roy Orbison and Burt Bacharach.
 Jon Briggs is an English television and radio presenter. Briggs's voice over
credits include appearing as the voiceover statistician in over 1,800
episodes of the BBC TV quiz show The Weakest Link.
 Karen Elisabeth Jacobsen is an Australia-born and New York-based
entertainer, singer, motivational speaker, voice-over artist and
songwriter.
 These three are famously known for doing something else specifically for
the region that they come from. What?
Siri Voices for their specific region (divided
according to accents)
17) What was this unique way in which she took
her oath to show her allegiance to technology?
 Suzan Gail Levine was sworn in as the United States Ambassador to Switzerland and
Liechtenstein on May 30, 2014 and took up her position in Bern on June 2, 2014. On
being asked about her swearing in ceremony she said, “they give you a choice: you can
use whatever you’d like in terms of your swearing in. A lot of people have the
Constitution they used in their law school, or the Bible that their great grandfather
brought. But for me, technology is something with which I closely identify, and it really
is core to my being. I had actually just acquired a copy of the Constitution on my ______
to reread it in advance of taking on this job that is about upholding this document and
representing this document.”
 In what way she was sworn in or how you would relate this to the world of technology?.
Opened constitution on a Kindle
2 pointers
18) What is this product and thus name the
organization in question?
 This particular product was developed after taking inspiration from a real
life group activity and launched in 2016 by a three man organisation. It
had an initial “consumer base” of approximately 40-50 people on an
average. The team nearly abandoned the project but continued to work
on it “due to a small but vocal consumer base”.
 This product eventually gathered more and more popularity and rose in
recent times, at first due to certain communities in South Korea and
Brazil and then was brought onto a more popular stage by a certain
individual named Sodapoppin where similar individuals took note and
propelled the popularity even further.
Product – Among us
Company - Innersloth
19) Id X & What does the vault house?
 In the town of Billund, described as a tiny town with a gigantic
international airport has a landmark known as the X House. It has been a
place of recognition for a long time but underwent a massive change
and was opened to the public in 2017. The town has seen X grow from a
tiny shop in 1932 all the way to this 129,200-square-foot establishment
that it now has.
 The most amazing place however is the vault that is built underneath
this structure and is only available to a select VIPs. It is hailed by people
who have visited it as almost as holy as a historical sanctuary and almost
like a time machine. There are 500 different exhibitions inside this vault
and each has a unique time stamp and via its style has a story to tell.
X- Lego
Consists of every Lego set ever made
20) Give me blank which is something of a
pop culture entity & hence X.
 Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre
personality and a prominent ad film maker. For 14 years, Padamsee was the Chief
Executive who built Lintas India to be one of the top ad agencies in the
country. Known as the Brand Father of Indian advertising, Padamsee has built over 100
brands.
 After his demise, a tribute article by an entertainment content website called used the
title – “Farewell Padamsee, the original ___ ___ of Mumbai”. The inside of the article
something like this, “Alyque Padamsee donned many hats: Actor, theatre director, ad-
man. In the ___ ___-like world of Indian advertising in the ’80s and ’90s, Padamsee was
the masala version of X. The man who gave us the “Liril girl” was nothing short of a
god in advertising.”
 Give the blanks, a pop culture entity used in this sense and hence, X.
Blank- Mad Men/Mad man
X- Don Draper
21) ID the location X. Give the primary reason due
to which Vellanathruthu would have been ideal.
 In 1961, Vikram Sarabhai entrusted Eknath Vasant Chitnis with the task of
hunting location for the space program. After visiting around 200
locations the scientist panel shortlisted on places such as Vellanathuruthu
near Karunagappalli, Ezhudesam near Kanyakumari and X.
 From the primary point of selection, Vellanathuruthu was a better location
and X was a compromise location. The difficulty in acquiring land in
relatively densely populated coastal region of Kollam, lesser precipitation
in X, more political patronage by then Chief Minister Pattom Thanu Pillai
for a location in the capital, presence air strip facility prompted the team
to finally go ahead with X in the meeting convened at Physical Research
Laboratory in 1962.
Thumba Equitorial Rocket Launching Station
Reason – closeness to magnetic equator
22) ID this second personality & how did he
come to public eye later.
 In the 2015 Adam McKay film called ‘The Big Short’, which was about the 2008 market crash, the
director used various 4th wall breaking scenes in order to engage the audience into understanding
the various complicated economics terms that were used. Apart from the main characters in the film
talking directly into the camera, it also had random celebrities explain these concepts via simple
examples.
 In one such scene, the director aims to explains the concept of the "hot hand fallacy," a key
behavioral drove the rise of synthetic CDOs in 2007. While one of the celebrities in the scene is
instantly recognizable, the other person didn’t catch public eye until a few year later. Although
looking at the concept in hand, there could have been no bigger name to call upon.
Richard Thaler (also known as Father of Behavioral
Economics)
Won Nobel Prize in Economics in 2017
23)
a) FITB/Put Funda on the images
 In the following slides you are going to see some posters designed by a
company VOO as part of one of their promotion campaigns. The tagline
of this campaign is, “It’s cool when it’s modern art. It sucks when it’s a
_____ ____”.
 These posters are made from some examples of a common real scenario
but can give a completely different impression.
Blank – Video Call
These are images of distorted call images due to bad
internet (now where have I heard that before?)
b) Put funda on what these posters are
spreading awareness about.
 In a series of public awareness campaigns in Ukraine, posters such as the
following were put in public places titled “the scariest mask you can wear
this Halloween”.
Wearing no masks during corona is biggest
threat

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SciBizTech TT '20 Prelims

  • 1.
  • 2. Thank You  Kewal Shah for the amazing contribution.  Rajdeep Dasgupta, for being the guinea pig.  Covfefe (lots)  Not you Internet, or my laptop.
  • 3. Rules  No googling!  Use chat and voice wisely  Google forms  Questions 6 - 14 are star marked and will be used to resolve ties, after which sudden death will be applied if tie persists.  Top 8 teams to qualify for the finals (tomorrow at 1 pm, hopefully)  QM is ultimate god
  • 4.
  • 5. 1) Where have you seen this house before?  In the following slides you will see the images of a property listed on the famous vacation rental platform Airbnb, titled as ‘lakeside cabin in the woods, 20 minutes from Atlanta International Airport’.  The location of this property is given as Fairburn, Georgia. The fact that this property was available as a rentable made a huge buzz on the internet and even boosted its booking value.
  • 6.
  • 7.
  • 8. 2) What was this creative headline used? (a line which is very popular with the sense of the team name)  The biggest news in the sports world from late 2019 to early 2020 was when it was revealed that the Houston Astros used unfair means to steal pitching signs of the opposite team in the MLB and had been doing it for a long time.  Investigations were conducted and the guilt was established. All the newspapers and sports features in the US came up with big headlines and even covered this story in a daily manner. One such creative headline was used by multiple news sources including even high school newspapers.  This headline originates from one of the most recognizable phrases in relation to the place of the team, used in both real scientific sense and also misquoted by pop culture, and twisted as a blame directed at the Astros.
  • 9. 3) Connect/ Put Funda  Rocket – Pegasus XL Flight Name- Founders Individuals- Gerard O’Neill (Physicist), Gene Rodenberry (writer), Timothy Leary (writer)  Rocket – Athena Flight Name- Luna 01 Individual – Eugene Shoemaker (Astronomer)  Rocket – Spaceloft XL Flight Name – Legacy Individuals – Gordon Cooper (Astronaut), James Doohan (actor)
  • 10. 4) Give X  X is a popular powdered flavouring introduced by an Australian industrial chemist during the Great Depression, to help children get enough nutrients in their diet. The name X is borrowed from an athlete of Greek Mythology. A person known for his remarkable strength, capable of carrying heavy weights, the name X seemed to be a perfect fit for the namesake product, given its apparent effect on its consumer.  Initially sold in several outlets in Australia, the drink was popularized in several countries through various distribution channels. Give X, which forms a cherished part of our childhood.
  • 11. 5) What is the significance of this image?  Its subject is the founder’s then-girlfriend Jennifer, topless on the beach in Bora Bora, gazing out at To'opua island. The young couple worked together at Industrial Light & Magic, Lucasfilm's special-effects company, and were enjoying some well-earned R&R after working 70-hour weeks on the film Who Framed Roger Rabbit.  Looking back, Jennifer says: "It was a truly magical time for us. My husband actually proposed to me later on in the day, probably just after that photo." Little wonder that John would name the picture after her and it would have a place in tech history.
  • 12.
  • 13. *6) What is the significance of this statue or put funda on what it conveys?  In the next slide you will see a certain very unique monument/statue. It is located in a park in front of the Institute of Cytology and Genetics of the Russian Academy of Sciences.  Put funda on what this monument is trying to convey.
  • 14.
  • 15. *7) ID X  X is a glycoprotein found in saliva of vampire bats. It is composed oof 411 amino acids and functions as an anticoagulant thus keeping the blood of the bitten victim from clotting while the bat is drinking.  This glycoprotein is under research as a possible treatment for strokes and heart attack and also as a potential blood thinner for prevention of it.  Given from the context of the substance and a common suffix at the end of chemotherapy medicines (not necessarily used for Cancer) give X.
  • 16. *8) What is being talked about?  The original version was sculpted by an LA artist based on sketches by a certain MGM art director. The first iteration was made of gold-plated solid bronze. The bronze was abandoned in favor of britannia metal, a pewter- like alloy which is then plated in copper, nickel silver, and finally, 24k gold. In WW2 due to a metal shortage, these were made of painted plaster for three years.  On the open market, it can command (and has done so) up to millions of dollars. However the cost of manufacture for one piece is $400. Even if it was made of solid gold, it would weigh about 18 pounds and have a value of about $330,522.
  • 17. *9) ID the game  Initial designs of the character were given the codename “Project X”, which itself is a reference to Marc X, the late lead singer of 1970’s glam rock band ____ .  This game was released in September 2014. When asked about the game’s development, The team explained that the only restriction the team placed upon themselves was to keep the motion rigid.  The game boasts of impressive numbers 270 million tries are played each month across both desktop and mobile. Most players come from markets with expensive or unreliable service— like India, Brazil, Indonesia, and Mexico.  The current version of the game celebrated its 5th birthday in September 2019, and was for a short time filled with colorful cakes, balloons, and party hats.  ID the game.
  • 18. *10) What is this tool/technique known as?  Shown in the next slide, is the patent drawing of a device once used by animators to add effects to live action, or to create a matte for animated images. This process has been more or less replaced completely with computerized tools, the principle still remains the same.  Images follow of a few places where this tool/technique has been used. Based on the style identify what is this tool/technique called.
  • 19.
  • 20.
  • 21.
  • 22. *11) What is this domestic item that also works on the same phenomenon?  A Halbach array is a special arrangement of permanent magnets that augments the magnetic field on one side of the array while cancelling the field to near zero on the other side. This is achieved by having a spatially rotating pattern of magnetisation.  This phenomenon has industrial applications from brushless DC motors to advanced applications such as wriggler magnets in particle accelerators and even in maglev trains.  However its most common application can be seen in a small household item.
  • 23.
  • 24. *12) ID this famous recipient.  In 2002, the Royal Society of Chemistry provided a one of its kind Honorary Fellowship to X. Such honors are usually reserved for Nobel Laureates, academics or industrialists but never to the category to which X belonged to. Although the fellowship was given as a posthumous one, it came at the 100th anniversary when X actually came back from a presumed death in order to continue with his work.  While giving out this honor, the presenter talked about how X was way ahead of his time in using chemistry and chemical science in completing his work and helping the society at all times. The ceremony took place outside _____ ______ tube station where X has a statue. A special breed of dog was also present in the ceremony.
  • 25. *13) How are these two related to the world of tech?  Audrey Hepburn was a British actress, model, and a humanitarian. Recognised as a fashion and film icon. She was ranked by the American Film Institute as the third-greatest female screen legend in Golden Age Hollywood, and was inducted into the International Best Dressed List Hall of Fame.  Neferneferuaten Nefertiti was a queen of the 18th Dynasty of Ancient Egypt, the Great Royal Wife of Pharaoh Akhenaten. She was made famous by her bust, now in Berlin's Neues Museum. The bust is one of the most copied works of ancient Egypt.  How does these 2 personalities from history were immortalised because of their personality and appearance in the world of technology in 2016?
  • 26. *14) What was this event that created a new material altogether?  Shown in the image is a material known as Trinitite, also known as Alamogordo glass. The glass is primarily composed of arkosic sand composed of quartz grains and feldspar that was melted due to a certain event. It is usually a light green, although color can vary.  In the late 1940s and early 1950s, samples were gathered and sold to mineral collectors as a novelty. Traces of the material may still be found at the place of this event as of 2020, although most of it was bulldozed and buried by Government agencies in 1953. It is now illegal to take the remaining material from where there are still some remaining pieces however, material that was taken prior to this prohibition is still in the hands of collectors.
  • 27.
  • 28. 15) Who is the subject of these monuments?  In the following slides are two monuments dedicated to the same person.  The 1st is located in Greenwich, London at the Royal Observatory overlooking the Prime Meridian Line. The statue was gifted to the British Council in 2011 as a part of several cultural events commemorating the 50th anniversary of something.  2nd monument dedicated to was built for the 1980 Olympic Games and stands on the square with the name of the personality.
  • 29.
  • 30.
  • 31. 16) Connect the three individuals mentioned.  Susan Alice Bennett is an American voice-over artist and a former backup singer for Roy Orbison and Burt Bacharach.  Jon Briggs is an English television and radio presenter. Briggs's voice over credits include appearing as the voiceover statistician in over 1,800 episodes of the BBC TV quiz show The Weakest Link.  Karen Elisabeth Jacobsen is an Australia-born and New York-based entertainer, singer, motivational speaker, voice-over artist and songwriter.  These three are famously known for doing something else specifically for the region that they come from. What?
  • 32. 17) What was this unique way in which she took her oath to show her allegiance to technology?  Suzan Gail Levine was sworn in as the United States Ambassador to Switzerland and Liechtenstein on May 30, 2014 and took up her position in Bern on June 2, 2014. On being asked about her swearing in ceremony she said, “they give you a choice: you can use whatever you’d like in terms of your swearing in. A lot of people have the Constitution they used in their law school, or the Bible that their great grandfather brought. But for me, technology is something with which I closely identify, and it really is core to my being. I had actually just acquired a copy of the Constitution on my ______ to reread it in advance of taking on this job that is about upholding this document and representing this document.”  In what way she was sworn in or how you would relate this to the world of technology?.
  • 33. 2 Pointers beyond this point  Segregate answers in the forms clearly.
  • 34. 18) What is this product and thus name the organization in question?  This particular product was developed after taking inspiration from a real life group activity and launched in 2016 by a three man organisation. It had an initial “consumer base” of approximately 40-50 people on an average. The team nearly abandoned the project but continued to work on it “due to a small but vocal consumer base”.  This product eventually gathered more and more popularity and rose in recent times, at first due to certain communities in South Korea and Brazil and then was brought onto a more popular stage by a certain individual named Sodapoppin where similar individuals took note and propelled the popularity even further.
  • 35. 19) Id X & What does the vault house?  In the town of Billund, described as a tiny town with a gigantic international airport has a landmark known as the X House. It has been a place of recognition for a long time but underwent a massive change and was opened to the public in 2017. The town has seen X grow from a tiny shop in 1932 all the way to this 129,200-square-foot establishment that it now has.  The most amazing place however is the vault that is built underneath this structure and is only available to a select VIPs. It is hailed by people who have visited it as almost as holy as a historical sanctuary and almost like a time machine. There are 500 different exhibitions inside this vault and each has a unique time stamp and via its style has a story to tell.
  • 36. 20) Give me blank which is something of a pop culture entity & hence X.  Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and a prominent ad film maker. For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top ad agencies in the country. Known as the Brand Father of Indian advertising, Padamsee has built over 100 brands.  After his recent demise, a tribute article by an entertainment content website called used the title – “Farewell Padamsee, the original ___ ___ of Mumbai”. The inside of the article something like this, “Alyque Padamsee donned many hats: Actor, theatre director, ad-man. In the ___ ___-like world of Indian advertising in the ’80s and ’90s, Padamsee was the masala version of X. The man who gave us the “Liril girl” was nothing short of a god in advertising.”  Give the blanks, a pop culture entity used in this sense and hence, X.
  • 37. 21) ID the location X. Give the primary reason due to which Vellanathruthu would have been ideal.  In 1961, Vikram Sarabhai entrusted Eknath Vasant Chitnis with the task of hunting location for the space program. After visiting around 200 locations the scientist panel shortlisted on places such as Vellanathuruthu near Karunagappalli, Ezhudesam near Kanyakumari and X.  From the primary point of selection, Vellanathuruthu was a better location and X was a compromise location. The difficulty in acquiring land in relatively densely populated coastal region of Kollam, lesser precipitation in X, more political patronage by then Chief Minister Pattom Thanu Pillai for a location in the capital, presence air strip facility prompted the team to finally go ahead with X in the meeting convened at Physical Research Laboratory in 1962.
  • 38. 22) ID this second personality & how did he come to public eye later.  In the 2015 Adam McKay film called ‘The Big Short’, which was about the 2008 market crash, the director used various 4th wall breaking scenes in order to engage the audience into understanding the various complicated economics terms that were used. Apart from the main characters in the film talking directly into the camera, it also had random celebrities explain these concepts via simple examples.  In one such scene, the director aims to explains the concept of the "hot hand fallacy," a key behavioral drove the rise of synthetic CDOs in 2007. While one of the celebrities in the scene is instantly recognizable, the other person didn’t catch public eye until a few year later. Although looking at the concept in hand, there could have been no bigger name to call upon.
  • 39.
  • 40. 23) a) FITB/Put Funda on the images  In the following slides you are going to see some posters designed by a company VOO as part of one of their promotion campaigns. The tagline of this campaign is, “It’s cool when it’s modern art. It sucks when it’s a _____ ____”.  These posters are made from some examples of a common real scenario but can give a completely different impression.
  • 41.
  • 42.
  • 43. b) Put funda on what these posters are spreading awareness about.  In a series of public awareness campaigns in Ukraine, posters such as the following were put in public places titled “the scariest mask you can wear this Halloween”.
  • 44.
  • 45. Please turn in the forms!  Answers follow.
  • 46.
  • 47. 1) Where have you seen this house before?  In the following slides you will see the images of a property listed on the famous vacation rental platform Airbnb, titled as ‘lakeside cabin in the woods, 20 minutes from Atlanta International Airport’.  The location of this property is given as Fairburn, Georgia. The fact that this property was available as a rentable made a huge buzz on the internet and even boosted its booking value.
  • 48.
  • 49.
  • 50. Tony Stark’s cabin in Endgame
  • 51. 2) What was this creative headline used? (a line which is very popular with the sense of the team name)  The biggest news in the sports world from late 2019 to early 2020 was when it was revealed that the Houston Astros used unfair means to steal pitching signs of the opposite team in the MLB and had been doing it for a long time.  Investigations were conducted and the guilt was established. All the newspapers and sports features in the US came up with big headlines and even covered this story in a daily manner. One such creative headline was used by multiple news sources including even high school newspapers.  This headline originates from one of the most recognizable phrases in relation to the place of the team, used in both real scientific sense and also misquoted by pop culture, and twisted as a blame directed at the Astros.
  • 52. Houston, You are the problem (From Houston, we have a problem)
  • 53. 3) Connect/ Put Funda  Rocket – Pegasus XL Flight Name- Founders Individuals- Gerard O’Neill (Physicist), Gene Rodenberry (writer), Timothy Leary (writer)  Rocket – Athena Flight Name- Luna 01 Individual – Eugene Shoemaker (Astronomer)  Rocket – Spaceloft XL Flight Name – Legacy Individuals – Gordon Cooper (Astronaut), James Doohan (actor)
  • 54. All of them had Space burials (ashes spread in space by the same service)
  • 55. 4) Give X  X is a popular powdered flavouring introduced by an Australian industrial chemist during the Great Depression, to help children get enough nutrients in their diet. The name X is borrowed from an athlete of Greek Mythology. A person known for his remarkable strength, capable of carrying heavy weights, the name X seemed to be a perfect fit for the namesake product, given its apparent effect on its consumer.  Initially sold in several outlets in Australia, the drink was popularized in several countries through various distribution channels. Give X, which forms a cherished part of our childhood.
  • 56. Milo
  • 57. 5) What is the significance of this image?  Its subject is the founder’s then-girlfriend Jennifer, topless on the beach in Bora Bora, gazing out at To'opua island. The young couple worked together at Industrial Light & Magic, Lucasfilm's special-effects company, and were enjoying some well-earned R&R after working 70-hour weeks on the film Who Framed Roger Rabbit.  Looking back, Jennifer says: "It was a truly magical time for us. My husband actually proposed to me later on in the day, probably just after that photo." Little wonder that John would name the picture after her and it would have a place in tech history.
  • 58.
  • 60. 6) What is the significance of this statue or put funda on what it conveys?  In the next slide you will see a certain very unique monument/statue. It is located in a park in front of the Institute of Cytology and Genetics of the Russian Academy of Sciences.  Put funda on what this monument is trying to convey.
  • 61.
  • 62. Monument to honor the lab rat (mice)
  • 63. 7) ID X  X is a glycoprotein found in saliva of vampire bats. It is composed oof 411 amino acids and functions as an anticoagulant thus keeping the blood of the bitten victim from clotting while the bat is drinking.  This glycoprotein is under research as a possible treatment for strokes and heart attack and also as a potential blood thinner for prevention of it.  Given from the context of the substance and a common suffix at the end of chemotherapy medicines (not necessarily used for Cancer) give X.
  • 65. 8) What is being talked about?  The original version was sculpted by an LA artist based on sketches by a certain MGM art director. The first iteration was made of gold-plated solid bronze. The bronze was abandoned in favor of britannia metal, a pewter- like alloy which is then plated in copper, nickel silver, and finally, 24k gold. In WW2 due to a metal shortage, these were made of painted plaster for three years.  On the open market, it can command (and has done so) up to millions of dollars. However the cost of manufacture for one piece is $400. Even if it was made of solid gold, it would weigh about 18 pounds and have a value of about $330,522.
  • 66. Value of the Oscar Statuette
  • 67. 9) ID the game  Initial designs of the character were given the codename “Project X”, which itself is a reference to Marc X, the late lead singer of 1970’s glam rock band ____ .  This game was released in September 2014. When asked about the game’s development, The team explained that the only restriction the team placed upon themselves was to keep the motion rigid.  The game boasts of impressive numbers 270 million tries are played each month across both desktop and mobile. Most players come from markets with expensive or unreliable service— like India, Brazil, Indonesia, and Mexico.  The current version of the game celebrated its 5th birthday in September 2019, and was for a short time filled with colorful cakes, balloons, and party hats.  ID the game.
  • 69. 10) What is this tool/technique known as?  Shown in the next slide, is the patent drawing of a device once used by animators to add effects to live action, or to create a matte for animated images. This process has been more or less replaced completely with computerized tools, the principle still remains the same.  Images follow of a few places where this tool/technique has been used. Based on the style identify what is this tool/technique called.
  • 70.
  • 71.
  • 72.
  • 74. 11) What is this domestic item that also works on the same phenomenon?  A Halbach array is a special arrangement of permanent magnets that augments the magnetic field on one side of the array while cancelling the field to near zero on the other side. This is achieved by having a spatially rotating pattern of magnetisation.  This phenomenon has industrial applications from brushless DC motors to advanced applications such as wriggler magnets in particle accelerators and even in maglev trains.  However its most common application can be seen in a small household item.
  • 75.
  • 77. 12) ID this famous recipient.  In 2002, the Royal Society of Chemistry provided a one of its kind Honorary Fellowship to X. Such honors are usually reserved for Nobel Laureates, academics or industrialists but never to the category to which X belonged to. Although the fellowship was given as a posthumous one, it came at the 100th anniversary when X actually came back from a presumed death in order to continue with his work.  While giving out this honor, the presenter talked about how X was way ahead of his time in using chemistry and chemical science in completing his work and helping the society at all times. The ceremony took place outside _____ ______ tube station where X has a statue. A special breed of dog was also present in the ceremony.
  • 79. 13) How are these two related to the world of tech?  Audrey Hepburn was a British actress, model, and a humanitarian. Recognised as a fashion and film icon. She was ranked by the American Film Institute as the third-greatest female screen legend in Golden Age Hollywood, and was inducted into the International Best Dressed List Hall of Fame.  Neferneferuaten Nefertiti was a queen of the 18th Dynasty of Ancient Egypt, the Great Royal Wife of Pharaoh Akhenaten. She was made famous by her bust, now in Berlin's Neues Museum. The bust is one of the most copied works of ancient Egypt.  How does these 2 personalities from history were immortalised because of their personality and appearance in the world of technology in 2016?
  • 81. 14) What was this event that created a new material altogether?  Shown in the image is a material known as Trinitite, also known as Alamogordo glass. The glass is primarily composed of arkosic sand composed of quartz grains and feldspar that was melted due to a certain event. It is usually a light green, although color can vary.  In the late 1940s and early 1950s, samples were gathered and sold to mineral collectors as a novelty. Traces of the material may still be found at the place of this event as of 2020, although most of it was bulldozed and buried by Government agencies in 1953. It is now illegal to take the remaining material from where there are still some remaining pieces however, material that was taken prior to this prohibition is still in the hands of collectors.
  • 82.
  • 84. 15) Who is the subject of these monuments?  In the following slides are two monuments dedicated to the same person.  The 1st is located in Greenwich, London at the Royal Observatory overlooking the Prime Meridian Line. The statue was gifted to the British Council in 2011 as a part of several cultural events commemorating the 50th anniversary of something.  2nd monument dedicated to was built for the 1980 Olympic Games and stands on the square with the name of the personality.
  • 85.
  • 86.
  • 88. 16) Connect the three individuals mentioned.  Susan Alice Bennett is an American voice-over artist and a former backup singer for Roy Orbison and Burt Bacharach.  Jon Briggs is an English television and radio presenter. Briggs's voice over credits include appearing as the voiceover statistician in over 1,800 episodes of the BBC TV quiz show The Weakest Link.  Karen Elisabeth Jacobsen is an Australia-born and New York-based entertainer, singer, motivational speaker, voice-over artist and songwriter.  These three are famously known for doing something else specifically for the region that they come from. What?
  • 89. Siri Voices for their specific region (divided according to accents)
  • 90. 17) What was this unique way in which she took her oath to show her allegiance to technology?  Suzan Gail Levine was sworn in as the United States Ambassador to Switzerland and Liechtenstein on May 30, 2014 and took up her position in Bern on June 2, 2014. On being asked about her swearing in ceremony she said, “they give you a choice: you can use whatever you’d like in terms of your swearing in. A lot of people have the Constitution they used in their law school, or the Bible that their great grandfather brought. But for me, technology is something with which I closely identify, and it really is core to my being. I had actually just acquired a copy of the Constitution on my ______ to reread it in advance of taking on this job that is about upholding this document and representing this document.”  In what way she was sworn in or how you would relate this to the world of technology?.
  • 93. 18) What is this product and thus name the organization in question?  This particular product was developed after taking inspiration from a real life group activity and launched in 2016 by a three man organisation. It had an initial “consumer base” of approximately 40-50 people on an average. The team nearly abandoned the project but continued to work on it “due to a small but vocal consumer base”.  This product eventually gathered more and more popularity and rose in recent times, at first due to certain communities in South Korea and Brazil and then was brought onto a more popular stage by a certain individual named Sodapoppin where similar individuals took note and propelled the popularity even further.
  • 94. Product – Among us Company - Innersloth
  • 95. 19) Id X & What does the vault house?  In the town of Billund, described as a tiny town with a gigantic international airport has a landmark known as the X House. It has been a place of recognition for a long time but underwent a massive change and was opened to the public in 2017. The town has seen X grow from a tiny shop in 1932 all the way to this 129,200-square-foot establishment that it now has.  The most amazing place however is the vault that is built underneath this structure and is only available to a select VIPs. It is hailed by people who have visited it as almost as holy as a historical sanctuary and almost like a time machine. There are 500 different exhibitions inside this vault and each has a unique time stamp and via its style has a story to tell.
  • 96. X- Lego Consists of every Lego set ever made
  • 97. 20) Give me blank which is something of a pop culture entity & hence X.  Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and a prominent ad film maker. For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top ad agencies in the country. Known as the Brand Father of Indian advertising, Padamsee has built over 100 brands.  After his demise, a tribute article by an entertainment content website called used the title – “Farewell Padamsee, the original ___ ___ of Mumbai”. The inside of the article something like this, “Alyque Padamsee donned many hats: Actor, theatre director, ad- man. In the ___ ___-like world of Indian advertising in the ’80s and ’90s, Padamsee was the masala version of X. The man who gave us the “Liril girl” was nothing short of a god in advertising.”  Give the blanks, a pop culture entity used in this sense and hence, X.
  • 98. Blank- Mad Men/Mad man X- Don Draper
  • 99. 21) ID the location X. Give the primary reason due to which Vellanathruthu would have been ideal.  In 1961, Vikram Sarabhai entrusted Eknath Vasant Chitnis with the task of hunting location for the space program. After visiting around 200 locations the scientist panel shortlisted on places such as Vellanathuruthu near Karunagappalli, Ezhudesam near Kanyakumari and X.  From the primary point of selection, Vellanathuruthu was a better location and X was a compromise location. The difficulty in acquiring land in relatively densely populated coastal region of Kollam, lesser precipitation in X, more political patronage by then Chief Minister Pattom Thanu Pillai for a location in the capital, presence air strip facility prompted the team to finally go ahead with X in the meeting convened at Physical Research Laboratory in 1962.
  • 100. Thumba Equitorial Rocket Launching Station Reason – closeness to magnetic equator
  • 101. 22) ID this second personality & how did he come to public eye later.  In the 2015 Adam McKay film called ‘The Big Short’, which was about the 2008 market crash, the director used various 4th wall breaking scenes in order to engage the audience into understanding the various complicated economics terms that were used. Apart from the main characters in the film talking directly into the camera, it also had random celebrities explain these concepts via simple examples.  In one such scene, the director aims to explains the concept of the "hot hand fallacy," a key behavioral drove the rise of synthetic CDOs in 2007. While one of the celebrities in the scene is instantly recognizable, the other person didn’t catch public eye until a few year later. Although looking at the concept in hand, there could have been no bigger name to call upon.
  • 102.
  • 103. Richard Thaler (also known as Father of Behavioral Economics) Won Nobel Prize in Economics in 2017
  • 104. 23) a) FITB/Put Funda on the images  In the following slides you are going to see some posters designed by a company VOO as part of one of their promotion campaigns. The tagline of this campaign is, “It’s cool when it’s modern art. It sucks when it’s a _____ ____”.  These posters are made from some examples of a common real scenario but can give a completely different impression.
  • 105.
  • 106.
  • 107. Blank – Video Call These are images of distorted call images due to bad internet (now where have I heard that before?)
  • 108. b) Put funda on what these posters are spreading awareness about.  In a series of public awareness campaigns in Ukraine, posters such as the following were put in public places titled “the scariest mask you can wear this Halloween”.
  • 109.
  • 110. Wearing no masks during corona is biggest threat