The document provides an overview of research and design work done for an e-commerce site redesign for Dynacraft. It includes information on: - User research conducted including card sorting, interviews, surveys and prototype testing - Analysis of competitors' sites and checkout processes - Iterative design and testing of wireframes and clickable prototypes - Insights gained from testing that informed design improvements - Next steps such as adding more site pages, interactivity and additional features The goal is to boost awareness of Dynacraft's product line and create a true shopping experience that sets them apart from competitors.

1. Denese

2.
The Challenge
Navigation
Branding Product Search
Check Out

3. Getting to know Dynacraft
(Project plan and white board diagramming
collage)
2 bullets for each person re: our
backgrounds and years of professional
experience

4. Business Situation [video w/content overlay]
• New to e-commerce
• Competitors
• Features, videos, manuals, licensed products
• Spring and holiday peak seasons

5. (retail partners slide)

6. (licensors slide)

8. The Opportunity
• Boost awareness of the product line
• Create a true shopping experience
• Set Dynacraft apart
• Integrate retail partner/licensor content

11. What do users need? (replace w/graphic version)
• Card sorting
• User research
– Phone interviews : 10
– Online surveys: 16
– First click task analysis: ___
– Prototype testing: 9

12. More Research Highlights (sent to Denese)

13. More Research Highlights (only use if this is updated and
gives a better readout on retail partner/competitors)

17. Analyzing Competitors
• Heuristic reviews
• Comparisons
• User perceptions

18. Analyzing Checkout Processes
• Crate ‘n Barrel, etc.

19. Best practices: What’s common? What’s best?
(JF)

20. Sketching & Design Iterations (JF)
(Identify insights that informed the final designs)

21. CLICKABLE Prototype testing
• Video excerpt? What did we iterate/improve?
• Wireframes w/caption highlighting key
results
• Screen shot (snippet) of User Testing Qs
• “I especially liked the MY RIDE link. It’s a great
tool to have because it provides links specific
to the “ride” that was purchased.”
• “It was organized well, and especially if it was
in stock at a good price, I would definitely buy
from the site.”
• “I think that the website is organized well and
has a good system in place for post-purchase
support.”
• "I like the site. And it does seem to beat
going to Walmart for Christmas shopping.” -
User 7B

26. User Flow Diagram (done/sent to DD)

27. Mood Board (JF)
https://marvelapp.com/ba6447

28. Clickable Prototype (Denese)
• Link to Prototype w/screen shot

29. Next Steps
• Retail landing pages
• Full site architecture
• More interactivity (characters animation; lights/sounds)
• Features/functionality
– Ratings/reviews
– Related products
– You may also like
– Add to wish list
– Zip location search w/map