2. What is Kingman Circle?
Mission: To bring world-wide attention to and build awareness of Kingman’s
dining, nightlife, local services and tourist attractions in an effort to increase
revenue for local Kingman businesses and build a more attractive
community for current and future residents.
3. Who is Kingman Circle?
o 28 Local Businesses, The City of Kingman and
Kingman Area Chamber of Commerce who:
o 1. Believe Kingman is on the cusp of achieving its
great potential
o 2. Understand the importance of branding our
community as a whole to increase business for
each as individuals
o 3. Are willing to support community businesses in
a mutually beneficial way to all.
o 4. Are willing to promote themselves last, trusting
that a rising tide lifts all boats
5. The Elements of Kingman
Circle
Billboard: Used to capture interest from highway travelers. Intended to
entice them to stop, stay and
Website: Utilized to circulate the "good news" about Kingman, local
businesses and non-profits to the community as well as to those searching
for keywords related to Route 66 and the surrounding
areas. www.kingmancircle.com
Facebook Page: Utilized to distribute web content to the social media
community, sharing upcoming events and community
news. https://www.facebook.com/kingmancircle
Brochures and Signage: Displayed in members' businesses to
cooperatively market each other
Digital Advertising Campaign: Currently targeting International markets like
Canada, the UK, Germany and Australia along with the United States with
Kingman messaging for those intending to travel to Arizona, Grand Canyon
or with a passion for Route 66. The second campaign markets local
businesses to our community to help spread awareness.
App: Utilizes geotargeting to notify those traveling in and around Kingman
about businesses nearby (special offers, upcoming events, etc.)
http://kingmancircle.com/app