1. TALES FROM THE DIGITAL FRONTIER
Digital Innovation in Distribution
UK Film Council 18th August 2009
Liz Rosenthal
Case Studies
/ Four Eyed Monsters
/ Head Trauma
/ The Dark Knight
/ Brave New Films
/ Age of Stupid
/ Cold Souls
www.powertothepixel.com

2. NEW RELATIONSHIPS WITH AUDIENCES
NO LONGER PASSIVE
REMIXING AND COLLABORATING
CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS
NEW MEASURES OF QUALITY AND RELEVANCE/ DIGITAL
WORD OF MOUTH
FRAGMENTED AUDIENCES ACROSS PLATFORMS
WORK ACROSS MEDIA - NEW FORMATS
DIRECT CONNECTION BETWEEN CREATORS, RIGHTSHOLDERS
AND AUDIENCES
BUILD A COMMUNITY/ FANBASE AROUND YOUR FILMS

3. BUILDING AUDIENCE DEMAND
THE HUGE IMPACT OF SOCIAL MEDIA
Building fanbases and communities around films is key
Social media has a had a massive impact on all media businesses
Last year, the audience using online social networks increased by:
35% in Europe
66% in the Middle East & Africa
33% in Latin America

4. FOUR EYED MONSTERS
Susan Buice & Arin Crumley
www.foureyedmonsters.com

5. HEAD TRAUMA
Lance Weiler
www.headtraumamovie.com

6. HEAD TRAUMA
Lance Weiler
www.headtraumamovie.com

7. HEAD TRAUMA
Lance Weiler
www.headtraumamovie.com

8. THE DARK KNIGHT-Why So Serious ARG
42 Entertainment
http://batman.wikibruce.com/Home

9. BRAVE NEW FILMS
Robert Greenwald
www.bravenewfilms.com

10. AGE OF STUPID
Franny Armstrong
www.ageofstupid.net

11. AGE OF STUPID
Franny Armstrong
www.ageofstupid.net

12. AGE OF STUPID
Sophie Barthes
http://thesoulstoragecompany.com/

13. POWER TO THE PIXEL
Oct 14-16 2009
www.powertothepixel.com

14. CONTACT:
Liz Rosenthal
Founder & Director
Power to the Pixel
21 Stephen Street (c/o BFI), London W1T 1LN
E: liz@powertothepixel.com
T: +44 (0)20 7957 4849
M: +44 (0)7957 342896
skype id: LizRosenthal
http://www.powertothepixel.com
http://twitter.com/powertothepixel