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Social media the basics 2011

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LizHorgan33

The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.

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September, 2010
What is Social Media? Technology based ways to connect with your people. Social media is about: • Engaging in conversations • Building communities • Building relationships with people who share your interests.
What Social Media Isn’t 1. The easy answer 2. Effortless 3. A Fad 4. Free
Why Social Media is important for your Organization • Times have changed • It’s where your people are • Donors and supporters • Clients and volunteers • On-going conversation
What do you Need for your Organization? A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently
Social Media Platforms & Tools Facebook You Tube Twitter Blogs LinkedIn Yelp Google+ StumbleUpon Flickr Hootsuite Skype Google Places Digg Meetup Reddit Bing RSS Feeds Drupal Tumblr ITunes Ning Picasa Plaxo Yahoo Google Vimeo Delicious SlideShare Scribd TweetDeck Wikipedia iLike
Fun Facts: •725 million + active users •Facebook accounts for more than 50% of visits to any social media platform •Average user connected to 80 pages, groups and events •Average user creates 90 pieces of content each month •Age group 50 – 64 grew 64% last year •Age group 65 & older grew 100% last year
Case Study Facebook
Facebook’s •7½% • Filtered • Engagement = Reach
Facebook Tips Engagement and Reach 1. Get Followers involved: encourage them to comment and share 2. Pictures and video are great, keep words short 3. Content: Quick, fun, emotional stories, the unusual = shared
Engagement
The Look: Customize your Page and add custom tabs
Case Study Twitter
YouTube • Nonprofit Program • Benefits
Add-on Idea UseFlickr to engage through decision-making and behind-the-scenes involvement
Measurement Social media success = • Increased Exposure • Increased Donor Giving • …What is your Goal?
One way can you Learn
For more info Contact Liz Horgan (704) 301-0135 liz.horgan@strategicsocialmedianc.com strategicsocialmedianc.com

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Social media the basics 2011

  • 2. What is Social Media? Technology based ways to connect with your people. Social media is about: • Engaging in conversations • Building communities • Building relationships with people who share your interests.
  • 3. What Social Media Isn’t 1. The easy answer 2. Effortless 3. A Fad 4. Free
  • 4. Why Social Media is important for your Organization • Times have changed • It’s where your people are • Donors and supporters • Clients and volunteers • On-going conversation
  • 5. What do you Need for your Organization? A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently
  • 6. Social Media Platforms & Tools Facebook You Tube Twitter Blogs LinkedIn Yelp Google+ StumbleUpon Flickr Hootsuite Skype Google Places Digg Meetup Reddit Bing RSS Feeds Drupal Tumblr ITunes Ning Picasa Plaxo Yahoo Google Vimeo Delicious SlideShare Scribd TweetDeck Wikipedia iLike
  • 7. Fun Facts: •725 million + active users •Facebook accounts for more than 50% of visits to any social media platform •Average user connected to 80 pages, groups and events •Average user creates 90 pieces of content each month •Age group 50 – 64 grew 64% last year •Age group 65 & older grew 100% last year
  • 9. Facebook’s •7½% • Filtered • Engagement = Reach
  • 10. Facebook Tips Engagement and Reach 1. Get Followers involved: encourage them to comment and share 2. Pictures and video are great, keep words short 3. Content: Quick, fun, emotional stories, the unusual = shared
  • 12. The Look: Customize your Page and add custom tabs
  • 13. Case Study Twitter
  • 15. Add-on Idea UseFlickr to engage through decision-making and behind-the-scenes involvement
  • 16. Measurement Social media success = • Increased Exposure • Increased Donor Giving • …What is your Goal?
  • 17. One way can you Learn
  • 18.
  • 19. For more info Contact Liz Horgan (704) 301-0135 liz.horgan@strategicsocialmedianc.com strategicsocialmedianc.com