The document summarizes plans for a new integrated medical and behavioral health center called the Catalina Health Center. It will provide both medical and mental health services under one roof for children and families in the underserved Maryvale community. The new 24,000 square foot facility will replace an old clinic that was overcrowded and inadequate. It is hoped that the integrated care model of the new center will improve health outcomes and access to care for the community.

1. Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families

2. 1111 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 1
Mental illness affects all of us
Mental illness impacts the lives of up to 1 in 5 adults and 1 in 5 children. It doesn’t
discriminate. It affects people regardless of race, age, religion or economic status.
Chances are that you or someone you love will be affected by mental illness, substance
abuse, or another behavioral health condition at some point in the future.
People diagnosed with a mental illness typically have chronic physical health problems
too. Due to these chronic conditions, people with a serious mental illness die an average
of 25 years before their time. The cost to society is staggering. An estimated $247 billion
is spent each year on childhood mental disorders alone.
Mental disorders are often the root cause of destructive behaviors such as: substance
abuse, dysfunctional and unstable families, domestic violence, trauma, abuse and
neglect of children, teens and elders; and
even suicide.
Through an integrated medical and behavioral
health model, the Catalina Health Center is
specifically designed to offer innovative,
responsive solutions to this serious health issue
facing our community.

3. 2222 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 2
1 in 5
U.S. CHILDREN
HAVE A
DIAGNOSABLE
PSYCHIATRIC
DISORDER
29.8%
1/2
1 in 4
$247
BILLION
Facts about Children’s Mental Health
OF ALL YOUTH AGES 18 TO 25
REPORTED HAVING EXPERIENCED
A MENTAL, BEHAVIORAL OR
EMOTIONAL DISORDER
OF ALL LIFETIME CASES
OF MENTAL ILLNESS
BEGINS BY AGE 14
PARENTS FINDS IT
DIFFICULT TO OBATIN
MENTAL HEALTH
SERVICES FOR THEIR
CHILD
SPENT ANNUALLY ON
MENTAL, EMOTIONAL &
BEHAVIORAL DISORDERS IN
CHILDREN, INCLUDING
MENTAL HEALTH SERVICES,
LOST PRODUCTIVITY, AND
CRIME

4. 3333 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 3
Healing Lives. Whatever It Takes.
For 80 years, the central mission of Jewish Family & Children’s Service (JFCS) has been to
help others. JFCS is a non-sectarian, non-profit behavioral health and social service
agency serving more than 37,000 people in need in Maricopa County regardless of race,
gender, age, ethnicity, religion or income. We strive to restore hope, increase self-
sufficiency and safety, reduce family violence, and help people return to productivity
and contribute back to the community.
As changes in the health care system unfold, JFCS has taken the leadership to establish
the Catalina Health Center, a state-of-the-art integrated medical and behavioral
health facility in the underserved, low-income Maryvale community of Phoenix.
Why Integrated Health Care?
Integrated care produces the best outcomes and is the most effective approach to
caring for people with complex healthcare needs.
Better Results
Improved health outcomes and reduced health risks.
Lower Costs
Health care costs are as much as 75% higher for those
with mental illness who are not receiving primary
care.
Increased Access
Patients have access to a one-stop system of
health services.

5. 4444 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 4
The Need in Maryvale
Maryvale has the highest concentration of low-income patients in Maricopa County and a
shortage of primary care physicians.
Maryvale has the state’s highest rate of children
removed from the home by the Division of Child
Safety due to serious abuse and neglect.
Last year, 3,500 children ages birth to five were
referred to Catalina Health Center for severe
trauma assessment and treatment.
The psychological, therapeutic, and educational
support provided at Catalina Health Center gives
these children a chance to heal emotionally and
physically.
Seventy percent of behavioral health patients also have at least one on-going medical
condition. Without coordinated medical and behavioral health care, these children and
adults will die an average of 25 years earlier than expected.
The Catalina Health Center serves a population of children and families who have limited
access to health care and suffer from numerous untreated conditions.

6. 5555 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 5
Maryvale Patient Population
Diversity (Race/Ethnicity) # Served % Served
American Indian/Alaska Native 125 2%
Asian 62 1%
Black/African American 749 12%
Hispanic/Latino 2,498 40%
White 2,810 45%
Total 6,245 100%
Generations
Children & Teens 3,934 63%
Adults 2,186 35%
Older Adults 125 2%
Total 6,245 100%
Income
$0-$30,000 6,120 98%
$31,000 - $45,000 62 1%
>$45,000 62 1%
Total 6,245 100%
In fiscal year 2014, the JFCS behavioral health clinic in Maryvale provided services to 6,245
diverse, low-income children, teens and adults.
Of the 6,245 patients served, 63% were children and adolescents. From diverse multilingual
and multicultural populations, including foreign refugees, our patients are served with the
utmost linguistic and cultural sensitivity.

7. 6666 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 6
The Old Clinic
Over the years, the JFCS behavioral health clinic in Maryvale went through numerous
expansions and remodels in order to meet the growing need and demand for services.
The old clinic was in crisis mode due to overcrowding, inadequate space and increased
need. Ultimately, the space and functionality of the old facility was simply inadequate to
serve this high-needs population. The Board and Administrative staff had to act.
Lack of
Space
• crowded waiting area
• too few intake windows
• lack of designated areas for
children and adult services
Inadequate
Treatment
Areas
• too few counseling rooms
• inadequate areas for play
therapy and other specialty
treatment services
• no on-site lab or pharmacy
Limited
Access
• confusing 'strip mall'
location
• too many separate
entrances and exits
• difficult access for the
disabled

8. 7777 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 7
The New Clinic
After four years of searching for a large enough space to lease, a building went on the
market right across the street from the old clinic. The board went out on a limb and
purchased the 24,000 square foot building which will provide medical, behavioral health,
laboratory, and pharmacy services all under the same roof.
Located in the low-income Maryvale area, the Catalina Health Center will serve more than
8,000 people a year.
Primary care physicians, psychiatrists, clinicians, counselors, therapists, and nurse practitioners
will work closely together to coordinate care and promote the total health and well-being of
each individual.
July, 2014
November, 2014

9. 8888 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 8
The Solution
The new 24,000 square foot
state-of-the-art facility includes
expanded areas for behavioral
health, medical exam rooms,
laboratory and pharmacy
services; a designated wing for
children’s services; expanded
play therapy space; video
conferencing, telemedicine
capability, observation rooms,
and indoor/outdoor activity
areas.

10. 9999 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 9
Additional Enhancements and Benefits
An integrated electronic health record will include medical and behavioral
health services, medications, and treatment history, preventing duplication of
services and improving the quality of care.
Improved care coordination for children and adolescents in the foster care
system to ensure they receive recommended medical, dental, and behavioral
health services.
Enhanced assessment and treatment for childhood trauma and autism to
facilitate early intermediate intervention to treat severe trauma as well as offer
intensive support services for autism spectrum disorder.
Parent observation and training rooms to help parents and caregivers see and
learn healthy behavioral techniques they can use at home with their children.
Children’s wing with a designated waiting area and playground that is separate
from the adult services area.
A whole health approach is achieved through a soothing and calm
environment which maximizes the potential for healing and promotes resilience
and wellness for children and families.
The new Catalina Health Center is designed specifically to provide both medical
and behavioral health services under one roof in an environment where clinical
and support staff can talk to each other and share treatment information
electronically in order to determine the best course of action for each patient’s
health.

11. 10101010 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 10
building
purchase
architectural
design &
construction
furnishings
technology
equipment
$3.3M
site
development
manage all
contruction
phases
complete
integrated
health delivery
system
$5M
start up
integrated
medical and
behavioral
health system
project
management
fund
development
costs
$1.7M
Going Out on Limb
The Board went out on a limb by dipping into their reserves to purchase and renovate the
facility with the hope that current and new donors would see the urgency of this project
and support their actions on behalf of the Maryvale community. JFCS’ ability to replace
those reserves is critical to the future stability of needed programs and services not only in
Maryvale but throughout Maricopa County.
Estimated Costs
The projected cost of the new Catalina Health Center is $3.3M for the purchase of the
building, the architectural design, build-out, furniture, fixtures and equipment. An
additional $1.7M is needed to support start-up of expanded, enhanced, and integrated
medical and behavioral health services, fundraising expenses and project management.
In all, JFCS is seeking $5M to support purchase, construction and start-up of the new
medical and behavioral health delivery system offered by the Catalina Health Center.

12. 11111111 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 11
The Opportunity
This new community resource will provide health and healing to thousands of
children, youth, adults, and families in need by providing comprehensive
integrated medical and behavioral health services.
By becoming a donor, you become
a stakeholder in this important
endeavor that is essential to the
future health and quality of life in our
community.
For more information on giving opportunities, please contact
Frank Jacobson at (602) 567-8329 or frank.jacobson@jfcsaz.org
How You Can Give
Gifts of Cash
Single or Multi-Year
Pledges (up to five
years)
Gifts of Stock, Real
Estate and Other
Property

13. 12121212 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 12
Commemorative Opportunities
Catalina Health Center $3,500,000
Behavior Health Center $2,000,000
Children’s Wing $1,000,000
Medical Wing $500,000
Children’s Lobby $500,000
Main Entry Plaza $300,000
Children’s Playground $250,000
Gym/Fitness Activity Center $180,000
Staff Terrace $150,000
Children Play Therapy Room $100,000
Child Autism Therapy Playroom $100,000
Solar Panel Covered Parking $100,000
Executive Conference Room $75,000
Staff Break Room $50,000
Director Office (2 Available) $50,000
PCP Offices (2 1 available) $36,000
Nurses Station $36,000
Play Therapy Equipment and Specialty Toys $25,000
Autism Therapy Equipment and Specialty Toys $25,000
Child & Family Therapy/Conference Rooms (3 1 available) $25,000
Therapists & Clinician Offices $25,000

14. 13131313 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 13
Reserved
Main Lobby Reserved
Main Entry Doors Reserved
Check-In Desk Reserved
Lab Reserved
Child Trauma Therapy Room Reserved
Adolescent/Teen & Adult Wing Reserved
Naming Space and Dedicatory Plaques
JFCS will commemorate and recognize gifts from $75,000 and up by naming the space in
the donor’s honor with lettering directly on the wall.
For example, a gift of $250,000 to name the Children’s Playground:
SMITH FAMILY PLAYGROUND
Or, a gift of $100,000 to name the Children’s Play Therapy room:
SMITH FAMILY PLAY THERAPY ROOM
Dedicatory plaques will be used for gifts between $25,000 and $50,000. Plaques will be
placed just outside doors to various rooms and offices.

15. 14141414 | P a g e
Catalina Health Center
A New Integrated Medical and Behavioral Health Center
for Children and Families
Jewish Family & Children’s Service – Catalina Health Center 14
Donor Wall
All major donors will be honored on a donor recognition artwork prominently displayed in
the lobby.

16. Governance Board
Carol Kern, Chair
Paul E. Stander, M.D., Vice Chair
Noel Williams, Secretary
Sandra Mendez Benson
Vicki Cabot
Jay Fruchtman
Jerome S. Gutkin
Michael E. Johnson
Jeffrey Packer, D.O.
Michael Seiden
Edna Ora Sitelman, Ed. D.
President & CEO
Michael R. Zent, Ph.D.
Immediate Past Chairman
Rick Naimark
Emeritus Board Member
Lenore Schupak
Campaign Cabinet (in formation)
Michael Seiden, Chairman
Senator Robert Meza, Co-Chairman
Richard Gottlieb
Jerome Gutkin
Glen Hamer
Carol Kern
Senator Catherine Miranda
Gerald Rosenbluth
Carol Seidberg
4747 N. 7th
Street, Suite 100, Phoenix, AZ 85014 · 602-279-7655 · www.jfcsaz.org
ACCREDITED BY