2. Intel, the world leader in silicon
innovation, develops
technologies, products, and initiatives to
continually advance how people work and
live. Founded in 1968 to build semiconductor
memory products, Intel introduced the
world's first microprocessor in 1971.
Over the years, Intel has grown its employee
base to 82,500 as of December 25, 2010 with
approximately 55% of those employees
located in the United States.
3. Grow PC and Datacenter business with new
users and uses
Extend Intel Solutions to win in adjacent
market segments
Create a continuum of secure, personal
computing experiences
Care for our people, the planet, and inspire
the next generation
4. This decade we will create and extend
computing technology to connect and enrich
the lives of every person on earth.
Values:
◦ Customer orientation
◦ Results orientation
◦ Great place to work
◦ Quality Discipline
5. As people use those social networks
generally, Intel’s Facebook, twitter and
YouTube post things what are
new, interesting, and relevant with Intel.
People can post their comments below each
post on the Facebook, each tweet on the
Twitter and each video on the YouTube.
6. people will have positive feeling that they can
involve into and interact with Intel
those social media are very popular today and
have thousands of users and audiences.
Intel can propagate their latest developments
and interact with consumers easier.
more effective than mass media such as
TV, radio and newspaper
7. PR efforts could improve company
image
Sponsorship is necessary
Donation and non-profit
sponsorship also can increase
positive image
8. Intel has good SEO
Intel result exists on first ten results
on Google search
keywords
◦ Main keyword: Intel & CPU
◦ Recommend: Dual Core & Processors
Google AdWords will be helpful
9. The proposed budget should cover all
of the proposal’s key components
Social media is a cheap but effective
way
Social media always run in whole year
Other media only work on some
special period
10. Need feedback from customers
Tracking for social media sites to
measure if it’s effectiveness
Measure click rates and price per
click for SEO
