LiveWorld view of how pharma companies need to prepare for changes to the new rules about public commenting on Facebook Pages. By Jenna Woodul, Chief Community Officer at LiveWorld.

1. Facebook Pharma Changes May 2011 LiveWorld POV By Jenna Woodul Chief Community Officer Your brand lives in the voice of your customers liveworld.com LiveWorld Confidential Patent Pending

3. But fans can still comment on brand posts.

4. Pharma used to be able to request exceptions.Fan post Fan comments

6. Most pharma no longer able to request no comments.

7. Exceptions:

8. Branded Pages for prescription drugs

11. Off-label use represents additional risk.

12. So does undesirable content like spamand profanity.

14. Sharing of experience

15. SupportCompanies can help with and benefit from that dynamic.

17. Plus, get reliable information from experts.

18. Pharma shares from its knowledge base.

19. Directly responds to issues & questions.

20. Provides customers with a connection to others.

22. Pharma needs the ability to

23. Respond

24. Correct

25. Connect (in a venue they own and control) That’s harder to do in thousands of possible web places.

27. Invest further in them.

28. Provide diligent moderation of public comments. (See LiveWorld comments to the FDA)

30. Adverse events

31. Connecting to brand’s normal process for reporting when all parameters for submission are present:

32. Identifiable patient

33. Identifiable reporter

34. Specific product involved

35. Adverse event

37. Answering questions

38. Interacting knowledgeably with people

39. Discussing valid issues

40. Providing guidance

42. Product-related content

44. Channel for questions or concerns

46. Community strategy and programming

47. Curation and conversation platformsE-mail us: sales@liveworld.com