Much like the trade show and events industry, the business of craft brewing has gone through major transformations over the past couple of decades. Here are 6 lessons trade show and event marketers can take from the highly successful craft beer industry to apply to their own programs.

1. What Can Event Marketers
Learn from the
Craft Beer Industry?
What Can Event Marketers
Learn from the
Craft Beer Industry?

2. A “6-pack” of
lessons event
marketers can
glean from the
highly successful
craft beer
industry.

3. Focus on Quality
Craft beer quality is outstanding—due to ingredients used,
care in crafting the product, and pride in label design.

4. Read more!
Event Marketing Takeaway:
Concentrate on
the level of care
and pride you and
your team have in
the program
elements in your
mix!

5. Craft beer names conjure vibrant images and tingle the
taste buds on their own, reflecting humor and good times.
Names Mean A Lot!

6. Read more!
Depending on
your program and
audience, will
something a little
out of the ordinary
grab more
attention?
Event Marketing Takeaway:

7. Brewers use social media to grow their audience and build
excitement, offering many options and taste sensations.
Build Excitement

8. Read more!
Are you building
buzz and loyalty
with a multi-level
strategy?
Event Marketing Takeaway:

9. There are real artists behind craft beer artwork: from the
labels, to websites, to social media marketing efforts.
The Packaging Matters

10. Read more!
We live in a very
visual world now.
Invest time and
creativity in eye-
catching visuals that
increase awareness
and relevance.
Event Marketing Takeaway:

11. Go beyond the 6-pack: grab a 4-pack of delightful brew,
or get a refillable growler at your local taproom.
Spice It Up With Variety

12. Read more!
Is it time to offer
a new variety in
the types and
component
elements of your
event and exhibit
programs?
Event Marketing Takeaway:

13. Social media has changed what we do as both marketers
and consumers. Brewers are putting a very human face on
their businesses, and the consumer is responding.
Be Human!(Human With Beer, That Is)

14. Read more!
Event Marketing Takeaway:
Don’t overestimate
brand loyalty, or
underestimate the
importance of face-
to-face, human
connections.

15. RJ Coleman, Account Executive
About The Author
@ColemanRJ
/rjcoleman‎
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