2012 DSVC National Student Show
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Breakout Sessions 2A–2C Friday, April 13 2:00 p.m. Session 2A: Kickstart Your Career via Social Media by Giovanni Gallucci Giovanni lives two passions. On one hand he is a recovering .NET programmer turned online brand strategist and Internet journeyman. Giovanni develops strategy for online marketing and audience development for forward-thinking clients interested in breaking new ground online in music, television, film, missions, and causes. On the other hand he is a professional photographer, digital filmmaker, and editor. He is currently working with “Troubadour, TX,” a docu-reality TV series airing on over 100 TV stations nationwide, and “Should’ve Been Born With Wheels,” a reality TV show featuring country singer Shawna Russell, currently in production with CRM Studios in Dallas, Texas, among other projects. Giovanni will be speaking on the emerging importance of social media, particularly its importance and usefulness in landing a great job in the field of design.
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2012 DSVC National Student Show
- 1. Kickstart Your Career via Social Media
- 3. Buckle your seat belts!
- 4. Howdy I’m a hack. I have no business teaching anyone anything about getting a job because I’m naturally unemployable but - for some reason I’ve been blessed with some success online and have built a few cool teams. So, I’ll not teach. I’ll just show you what works for me.
- 6. Let’s Talk About You
- 7. BEFORE Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All) If you are not passionate about what you’re doing, stop. I’m serious. Just stop. @giovanni @giovanni http://LiveLoudTexas.com http://gallucci.net/plus
- 8. BEFORE We need to reset: Anyone who says social media is free and easy doesn’t know squat about running an effective social media campaign. @giovanni http://LiveLoudTexas.com
- 9. BEFORE FOR EXAMPLE: Building a portfolio (translated: work, write, design, or shoot for free sometimes.) But, DO NOT establish the value for your product/services at $0.00. NEVER be available for anyone for free when THEY request your time. NEVER. @giovanni http://LiveLoudTexas.com
- 10. BEFORE Easy enough (kind of) if you are doing this for your own brand. But if you are doing this for an employer or a customer, it just stopped being “free”. @giovanni http://LiveLoudTexas.com
- 11. Plan, plan, and plan some more. BEFORE Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances... Building a compelling brand doesn’t just happen. It takes work. (I know, yuk.) @giovanni http://LiveLoudTexas.com
- 12. You’re A Brand! Sell Yourself “I’m a blogger!” :-[
- 13. Sell Yourself “I’m a photojournalist!” :-|
- 14. Sell Yourself “I’m a photojournalist for a local online news outlet with a billion readers” :-)
- 15. Sell Yourself Then shut up and enjoy the ride. :-D
- 16. How Will They Find You?
- 17. How Will They Find You?
- 18. Keywords How Search Works (Simplified) @giovanni http://LiveLoudTexas.com
- 19. Keyword Research @giovanni http://LiveLoudTexas.com
- 20. Keyword Research @giovanni http://LiveLoudTexas.com
- 21. Tools Of The Trade Facebook Flickr Foursquare Google+ Instagram LinkedIn Phone Pinterest Tumblr Twitter YouTube @giovanni http://LiveLoudTexas.com
- 22. Tools Of The Trade HootSuite Klout Phone Raven Tools •Facebook Insights •Google Analytics •YouTube Insights @giovanni http://LiveLoudTexas.com
- 23. BEFORE Build Relationships @giovanni http://LiveLoudTexas.com
- 24. Harvesting The Right Relationships
- 25. Harvesting The Right Relationships
- 26. Harvesting The Right Relationships
- 27. Harvesting The Right Relationships
- 28. Harvesting The Right Relationships
- 29. March 16, 2012 Facebook 850 Million Google+195 Million Twitter 140 Million LIGHTNING ROUND!
- 30. Facebook
- 31. Get Your Name First!
- 32. Engagement You have to play along!
- 33. Branded Applications Be Efficient & Mind The Performance
- 34. Social Plugins Integrate Your Design With Social
- 35. Promote Your Page Offline Really!!! Duh Really?!?
- 36. Karma You’re not the only design resource out there. Promote others.
- 37. Video on Facebook In A Word:YouTube @giovanni http://LiveLoudTexas.com
- 38. Facebook Insight Audience Analytics @giovanni http://LiveLoudTexas.com
- 39. Facebook Insight Audience Analytics @giovanni http://LiveLoudTexas.com
- 40. Top Pages On Facebook 70000 52500 35000 17500 blue: fans 0 x 1,000 Facebook TX Holdem YouTube Eminem Rihanna 60000 green: 45000 talking about this 30000 x 10 15000 0 Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter
- 41. Google+
- 42. Why should you be on Google+? *hint: the answer's in the name
- 43. March 16, 2012 195 Million +
- 44. Circles
- 45. Circles are a vote for people Google is looking at influence.
- 46. Circles are a vote for people Google is looking at authority.
- 47. Circles are a vote for people Google is looking at connections.
- 48. Circles are a vote for people Google is looking at memes.
- 49. Circles are a vote for people Google is looking at categorizations.
- 53. Location
- 54. Make sure you’re visible to Google
- 55. Photos When we talk about flickr, it applies here also
- 56. Video on Google+ In A Word:YouTube @giovanni http://LiveLoudTexas.com
- 57. Top Accounts On G+ 2500000 1875000 1250000 blue: 625000 #fans 0 Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks 1800000 1750000 1700000 1650000 1600000 Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk
- 58. Twitter
- 59. How do we get access to prospects on Twitter?
- 60. How do we get access to prospects on Twitter?
- 66. Top Accounts On Twitter 30000 22500 blue: 15000 followers 7500 x 1,000 0 Lady Gaga Justin Bieber Katy Perry Rhianna Shakira 15000 11250 7500 3750 0 Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez
- 67. Flickr
- 68. Flickr Pictures
- 69. iPhoto Metadata
- 71. Google+ Pictures
- 72. AFTER Share. flickr, facebook, instagram, google+/picasa, smugmug, slideshare, youtube.
- 73. AFTER Measure response. Views, favorites, shares, comments, embeds, links, et al.
- 74. YouTube
- 75. EQUIPMENT Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone
- 76. Your Channel You Must Self-Promote! @giovanni http://LiveLoudTexas.com
- 77. Video SEO Tips Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni http://LiveLoudTexas.com
- 78. Video SEO Tips @giovanni http://LiveLoudTexas.com
- 79. Video SEO Tips @giovanni http://LiveLoudTexas.com
- 80. Video SEO Tips @giovanni http://LiveLoudTexas.com
- 81. Great. Prove it. What do the results look like? This is where I put my $$ where my mouth is... @giovanni http://LiveLoudTexas.com
- 82. What do the results look like? Fan Engagement
- 83. What do the results look like?
- 84. What do the results look like?
- 85. What do the results look like?
- 86. What do the results look like?
- 87. What do the results look like? @giovanni http://LiveLoudTexas.com
- 89. giovanni gallucci giovanni@LiveLoudTexas.com 469-682-6978 http://LiveLoudTexas.com http://youtube.com/LiveLoudTX http://twitter.com/giovanni @giovanni http://LiveLoudTexas.com
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