Getting social with the Canadian live event fan

SOCIAL MEDIA AND THE LIVE EVENT FAN
JULY 2014
CANADA

Executive Summary
2© 2014 Live Nation Entertainment
Overall social media site usage in Canada continues to fall behind US, remaining fairly constant and showing little growth, if any. Despite
this stagnation in overall usage, fans are using social media sites to share their live entertainment experiences more frequently compared
to last year and their preferred posting sites have shifted slightly. This report elaborates these trends.
Social media site usage remains fairly constant. YouTube and Facebook are the most popular social media sites among live event attendees,
with 88% using YouTube and 83% using Facebook. Live event attendees have the most friends/followers on Facebook (253 friends),
Twitter (135 followers), and Instagram (102 followers). 13-24-year-old live event attendees have more connections than older attendees,
with 433 friends on Facebook, 209 followers on Twitter, and 166 followers on Instagram. Canadians use Twitter more often than
Instagram, compared to the US, where Instagram is more popular than Twitter.
Engagement on Twitter is up slightly. 63% of live event attendees have followed a live event-related Twitter account, compared to 60% last
year; 43% have tweeted that they are planning to attend a live event, compared to 40% last year. Concert attendees and sporting event
attendees are considerably more likely to use Twitter for live event-related activities. They are most likely to follow an artist or band / a
team, league, or player on Twitter.
Facebook usage in relation to live events continues to rise. 70% of live event attendees, compared to 63% last year, have liked a live event
fan page; 60% (53% last year), have shared that they were going to a live event. 47% (46% last year) of Facebook users are Very or
Somewhat interested in seeing exactly where their Facebook friends are sitting at live events; 45% (42% last year) of Facebook users are
Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends. Live theater or arts event
attendees have shown the most growth in Facebook activities in relation to live events while sporting event attendees have shown the
most growth in interest in an Interactive Seat Map linked to Facebook.
Photo and video sharing on social media has increased and has shifted. Compared to 60% last year, 64% of live event attendees who took
photos and videos at an event posted them online. 73% (62% last year) of those who post photos or videos online do so during the event.
While Facebook remains the most popular place to post photos and videos, posting place preference has shifted slightly away from the
platform, likely to other popular social media sites such as Instagram, Twitter, and Snapchat.
Word of mouth and deal-of-the-day site usage are up. On average, live event attendees tell 9 people about a live event that they are
interested in attending, compared to 8 people last year. Over a third of live event attendees, compared to just under a third last year, have
been influenced to attend a live event by a Facebook post. Facebook is most influential for concerts, and fan reviews are most influential
for all other types of live events. Groupon and Living Social continue to be the most popular deal-of-the-day sites among live event
attendees. 46% have made purchases from Groupon, compared to 44% last year.

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand
their social media behavior. This is the third annual iteration of a survey originally deployed in December 2011. 2013 statistics
are provided in colored type and 2012 statistics are provided in black type in parentheses.
Additional questions were added to the 2013 survey that were not asked in the 2012 survey. Questions that were only asked at
one time point are noted.
Attendees to music concerts, professional and college sporting events, live theater or arts events, and live family shows were
surveyed. Survey invitations were sent to 200K Canadian ticket purchasers – 50K per each event category.
2013 data was collected from January 11th to March 31st, 2014.
For calculating overall live event statistics, the collected data was weighted to represent the actual purchaser distribution for
each event type category in the country.
Unweighted sample sizes (2012 sample sizes are in parentheses):
Methodology
MUSIC
CONCERTS
2,881
(5,071)
PROFESSIONAL &
COLLEGE
SPORTING EVENTS
2,538
(3,665)
LIVE THEATER OR
ARTS EVENTS
3,453
(2,462)
LIVE FAMILY
SHOWS
3,001
(1,841)
Table of Contents
Live Event Attendees 4
Concert Attendees 19
Sporting Event Attendees 29
Live Theater or Arts Attendees 36
Live Family Show Attendees 43

LIVE EVENT ATTENDEES

Social Media Usage
Q. How often do you use each of the following:
YouTube and Facebook are the most popular social media sites among
live event attendees. 88% use YouTube and 83% (81%) use Facebook.
88% 38%
13%
83%
(81%)
42%
(37%)
6%
37%
(32%)
14%31%
5%
(6%)
YouTube Facebook
LinkedIn SnapchatInstagram
Twitter Pinterest
Vine
Foursquare MySpace

Social Media Usage Frequency
64% (61%) of live event attendees use Facebook daily, 25% use YouTube
daily, 21% (20%) use Twitter daily and 18% use Instagram daily.
25%
64%
21%
9%
6%
18%
8%
3%
47%
13%
11%
15%
16%
7%
4%
5%
1%
1%
12%
4%
6%
9%
9%
3%
3%
4%
2%
5%
6%
5%
2%
1%
2%
2%
3%
12%
17%
58%
62%
63%
69%
86%
87%
94%
95%
YouTube
Facebook
Twitter
Pinterest
LinkedIn
Instagram
Snapchat
Vine
Foursquare
MySpace
Daily Weekly Monthly Yearly Never

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Social Media Usage by Age
Excluding LinkedIn, social media usage decreases with age.
YouTube
Myspace
Facebook
LinkedIn
Pinterest
Twitter
Instagram
Snapchat
Vine
Foursquare

Q. How many friends do you have on…
Q. How many people do you follow / subscribe to on…
I follow
135
Follow me
98
friends
34
friends
253
friends
39
Live event attendees have the most friends/followers
on Facebook, Twitter, and Instagram.
Social Media Connections
Q. How many people follow / subscribe to you on…
Note: Population is social media users.
I follow
31
Follow me
32
I follow
28
Follow me
21
I follow
11
Follow me
9
I follow
102
Follow me
103

Social Media Connections Among 13-24-Year-Old Attendees
13-24-year-old live event attendees have more
connections than older attendees, especially
on Facebook, Twitter, Instagram and YouTube.
Note: Population is 13-24-year-old social media users.
I follow
209
Follow me
168
friends
38
friends
433
friends
54 I follow
44
Follow me
44
I follow
33
Follow me
25
I follow
27
Follow me
15
I follow
166
Follow me
178

Twitter Activities
Q. Have you participatedin any of the following activities on Twitter:
Q. How often do you retweet or reply to an artist or band’s / team, league or player’s /
live theater or arts event’s / live family show’s tweet?
63% (60%) of live event attendees have followed a live event-related
Twitter account; 43% (40%) have tweeted that they are planning to
attend a live event.
63%
43%
41%
24%
23%
60%
40%
Followed a live event-related Twitter account
Tweeted that you are planning to attend a live
event
Used a hashtag in relation to a live event*
Interacted with a venue, ticketing service or
customer service team*
Participated in a live event-related sweepstakes*
2013
2012
Q. Do you use Twitter to sign in to other apps or web sites?
Note: Asterisks indicate that this was not a response option in 2012.
Note: Population is Twitter users.
use Twitter to
sign in to
other apps or
websites.
16%
(17%)
have retweeted or replied to
a live event-related tweet.
75%
4% 9% 17% 45% 25%
Every day
Several times a week
Several times a month
Less often
Never

Facebook Activities
Q. Have you participatedin any of the following activities on Facebook:
Q. Do you use Facebook Connect to sign in to other apps or web sites?
Facebook usage in relation to live events continues to rise. 70% (63%)
of live event attendees have liked a live event fan page; 60% (53%)
have shared that they were going to a live event.
70%
60%
58%
56%
53%
38%
33%
28%
63%
53%
50%
49%
30%
27%
"Liked" a live event-related fan page
Shared that you were going to a live event
Shared the experience or pictures of the live event
Made status updates about live events
Joined/RSVP’d to a Facebook event*
Shared on a live event-related fan page
Shared or invited a friend to a live event
Participated in a live event sweepstakes*
2013
2012
use Facebook
connect to sign
in to other
apps or
websites.
27%
(30%)
Note: Population is Facebook users.

Interactive Seat Map Linked to Facebook
Q. Please tell us how interested you are in using an interactive seat map for concerts / sporting
events / live theater or arts events / live family shows:
of Facebook users are Very or Somewhat
interested in seeing exactly where their
Facebook friends are sitting at live events.
47%
(46%)
interested in sharing exactly where their live
event seats are with their Facebook friends.
45%
(42%)
See Who’s
Sitting Where
Q. If you could see where your friends are sitting on an interactive seat map for concerts / sporting
events / live theater or arts events / live family shows, how likely would you be to:
are Extremely or Very likely to
purchase tickets for themselves and
others to be near their Facebook
friends, if they could see where
their friends were sitting on an
interactive seat map.
47%
(42%)
are Extremely or Very likely
to purchase a single ticket
for themselves to be near
their friends who have
already purchased tickets.
42%
(39%)
are Extremely or Very
likely to upgrade what
they were going to
purchase to be able to
sit in the same area as
their friends.
36%
(34%)
Tag Your Seat
Sec 107, Row A, Seat 2
Is this your seat?
Tag Yourself

Photo and Video Posts on Social Media
Q. Have you ever posted photos or videos from your concert / sporting event / live theater or
arts event / live family show online?
Q. How much do you usually post?
Q. Where do you post them?
Q. Do you post them during the event?
Note: Population is those who took photos/videos.
of live event
attendees who
took photos or
videos at an
event post
them online.
64%
(60%)
6%
4%
19%
14%
49%
44%
27%
38%
2013
2012
Always Usually Sometimes Never
22%
(24%)
post one
59%
(59%)
post some
19%
(18%)
post most
or all
WHERE HOW MANY
73%
(62%)
of those who post photos or videos
online do so during the event.
post on
Facebook
90%
(94%)
post on
Twitter*
23%
post on
Snapchat*9%
post on
Instagram*
34%
post on
YouTube
6%
(8%)

39% (31%) 26% (17%) 37% (28%) 32% (28%)
Word of Mouth
Q. On average, how many people do you tell about a live event that you are interested in attending?
Q. Have you ever been influenced by fan reviews / Facebook posts / tweets to attend a concert / sporting event / live theater or arts event / live family show?
On average, live event attendees tell 9 (8) people about a live event that they are interested in
attending. 38% (34%) have been influenced to attend a live event by fan reviews; 35% (27%) have
been influenced by a Facebook post; 22% (18%) have been influenced by a tweet. Facebook is most
influential for concerts and fan reviews are most influential for all other types of live events.
25% (22%) 18% (14%) 17% (12%) 10% (10%)
35% (34%) 32% (26%) 58% (54%) 49% (50%)
PERCENT THAT HAVE BEEN INFLUENCED TO ATTEND BY:
Fan
Review

Word of Mouth Awareness Lift
Q. Were you aware of the event before seeing the Facebook post / tweet to attend a concert / sporting event / live theater or arts event / live family show?
Note: Population is those who were influenced to attend an event by a Facebook post or tweet.
48% of live event attendees who were influenced to attend a live event by a
Facebook post were not aware of the event before seeing the post; 43% of
those influenced to attend by a tweet were not aware of the event before
seeing the tweet.
46%
50%
28%
36%
47%
48%
46%
49%
I didn’t know
about the
event…
PERCENT NOT AWARE OF THE EVENT PRIOR TO SEEING THE SOCIAL MEDIA POST

46%
14%
9%
8%
3% 3% 2% 1% 1% 0.3% 0.2% 0.1% 0.1% 0% 0.1% 0.1%
9%
44%
16%
9%
6%
3%
1% 1% 0%
11%
2013 2012
Deal of the Day Sites
Q. Which of the following deal of the day sites have you purchased through?
Groupon and Living Social are still the most popular deal of the day sites among live
event attendees. 46% (44%) have purchased from Groupon; 14% (16%) have
purchased from Living Social. More live theater or arts event and live family show
attendees use deal of the day sites compared to concert and sporting event
attendees.
45% (43%)
14% (15%)
43% (45%)
12% (15%)
52% (48%)
20% (19%)
54% (49%)
17% (18%)

Deal of the Day Site Forwarding Behavior
Q. On average, how many people do you forward deal of the day offers to?
Note: Population is deal of the day site users.
44% (48%) of attendees that use deal of the day
sites forward the offers to others. On average, each
deal of the day offer is forwarded to 1.8 people.
2%
2%
3%
3%
25%
26%
14%
17%
56%
52%
2013
2012
11+ 6 to 10 2 to 5 1 None
44% (48%)
49% (54%)
1.9 (1.9)
1.9 (2.3)
% THAT
FORWARD
AVERAGE #
FORWARDED TO
44% (45%) 1.7 (1.5)
42% (48%) 1.5 (1.8)

Live Event Ticket Purchases on Deal of the Day Sites
Q. How often have you purchased event tickets on deal of the day sites?
Q. Thinking about your most recent live event purchase through a deal of the day site...
Note: Population is deal of the day site users.
40% (35%) of live event attendees that use deal of the day sites
have purchased live event tickets through these sites.
3%
3%
18%
22%
14%
15%
65%
60%
2012
2013
Many times A few times Once Never
of live event attendees who
have purchased live event
tickets on a deal of the day
site were aware of the
event before purchasing
their tickets.
59% (56%) were aware of the artist/team
before purchasing their tickets
on the deal of the day site.
88% (84%)
of those who were aware of
the artist/team had seen
them live before.
37% (38%)

CONCERT ATTENDEES

Social Media Usage
concert attendees. 89% use YouTube and 84% (82%) use Facebook.
89% 40%
15%
84%
(82%)
44%
(38%)
5%
35%
(32%)
17%34%
6%
(6%)
YouTube Facebook
LinkedIn SnapchatInstagram
Twitter Pinterest
Vine
FoursquareMySpace

friends
35
friends
271
friends
45
Concert attendees have the most friends/followers on
Facebook, Twitter and Instagram.
I follow
143
Follow me
109
I follow
34
Follow me
35
I follow
32
Follow me
23
I follow
12
Follow me
11
I follow
116
Follow me
120

Brand Engagement on Social Media
Q. Have you done the following…
Q. Would you do the following…
43% of concert attendees have followed a brand based on an artist’s post on social media; 47%
have engaged with a brand on social media to gain access to music or related concert promotions.
HAVE DONE WOULD DO
47%
43%
61%
48%
Follow/ friend / subscribe to a
brand based on an artist’s
post on social media
Engage with a brand on social
media to gain access to music
related content or promotions

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
17%
(18%)
3% 9% 16% 45% 26%
Every day
Less often
Never
Q. How often do you retweet or reply to an artist or band’s tweet?
an artist or band’s tweet.
74%
74%
49%
45%
27%
26%
67%
45%
Followed an artist or band
Tweeted that you are planning to attend a concert
Used a hashtag in relation to an artist or concert*
Interacted with a venue, ticketing service or artist’s
customer service team*
Participated in an concert-related sweepstakes*
2013
2012
74% (67%) of concert attendees have followed an artist or
band; 49% (45%) have tweeted that they are planning to
attend a concert.

78%
66%
64%
61%
57%
43%
39%
34%
71%
60%
56%
54%
36%
32%
"Liked" an artist or band's fan page
Shared that you were going to a concert
Shared the experience or pictures of the concert
Made status updates about concerts
Shared on an artist or band's fan page
Shared or invited a friend to a concert
Participated in a concert sweepstakes*
2013
2012
On average, concert
attendees have liked 10
artist or band’s fan pages.
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
28%
(30%)
Facebook usage in relation to concerts continues to rise. 78% (71%) of
concert attendees have liked an artist or band’s fan page; 66% (60%)
have shared that they were going to a concert.

Q. Please tell us how interested you are in using an interactive seat map for concerts:
Q. If you could see where your friends are sitting on an interactive seat map for concerts how likely would you be to:
See Who’s
Sitting Where Tag Your Seat
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at concerts.
50%
(49%)
interested in sharing exactly where their
concert seats are with their Facebook friends.
48%
(45%)
See Who’s
Sitting Where
49%
(44%)
43%
(41%)
they were going to
their friends.
37%
(37%)

Concert Lifecycle
Q. Do you do any of the following to get amped up for a concert?
Q. Do you do any of the following after attending a concert?
Note: Asterisks indicate that this response option was only available with regards to one time point.
Attendees get amped up for a concert by listening to music, reading about the artist or band
and watching concert videos. Attendees re-live the experience after the concert by listening to
the music, looking at photos and watching videos from the concert that they attended.
85%
46%
42%
31%
29%
25%
25%
21%
21%
17%
16%
3%
78%
38%
27%
20%
61%
50%
27%
23%
22%
22%
15%
3%
Listen to the music
Read about the artist/band
Watch previous concert videos
Look for a setlist from previous shows / the show that you
attended
Look at photos
Watch videos from the concert that you attended*
Like the artist/band on Facebook
Watch artist interviews
Post/tweet about going to a concert
Read general music news
Follow the artist/band on Twitter
RSVP on Facebook for the event*
Participate in artist chats online
Before
After
BEFORE
AFTER

Tour Tracking
Q. Do you do the following online:
Q. How do you track them?
27% (25%) of concert attendees follow tours online; 22% (20%) keep track of shows that they can’t attend.
Concert attendees that track tours online are most likely to do so via Facebook. Although tour tracking via
the artist websites is still popular compared to last year, fewer concert attendees are using this method
while more are using social media.
62%
49%
25%
2%
19%
56%
61%
23%
2%
17%
Facebook
Artist Web Site
Twitter
MySpace
Other
2013
2012

Q. Have you ever posted photos or videos from your concert online?
Q. Do you post them during the concert?
70%
(59%)
online do so during the concert.
of concert
attendees who
took photos or
videos at a
concert post
them online.
67%
(63%)
5%
4%
15%
12%
50%
43%
30%
41%
2013
2012
WHERE HOW MANY
19%
(22%)
post one
60%
(58%)
post some
21%
(20%)
post most
or all
post on
Facebook
90%
(95%)
post on
Twitter*
24%
post on
Snapchat*11%
post on
Instagram*
38%
post on
YouTube
8%
(9%)

SPORTING EVENT ATTENDEES

Social Media Usage
sporting event attendees. 87% use YouTube and 81% (80%) use Facebook.
87%
33% 13%
81%
(80%)
44%
(38%)
6%
38%
(33%)
12%29%
5%
(6%)
YouTube Facebook LinkedIn
SnapchatInstagram
Twitter
Pinterest Vine
Foursquare MySpace

friends
33
friends
244
friends
30
Sporting event attendees have the most friends/followers on
I follow
131
Follow me
86
I follow
28
Follow me
28
I follow
21
Follow me
15
I follow
9
Follow me
7
I follow
82
Follow me
80

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
15%
(16%)
5% 11% 18% 43% 24%
Every day
Less often
Never
Q. How often do you retweet or reply to a league, team or player’s tweet?
a team, league or player’s
tweet.
76%
64%
44%
39%
23%
23%
59%
35%
Followed a team, league, or player
Used a hashtag in relation to a team or game*
Tweeted that you are planning to attend a
game
Participated in an game-related sweepstakes*
team's customer service team*
2013
2012
64% (59%) of sporting event attendees have used Twitter to
follow a team, league, or player; 44% have used a hashtag in
relation to a team or game.

64%
55%
54%
53%
48%
33%
25%
20%
56%
44%
43%
42%
22%
19%
"Liked" a team, league or player's fan page
Shared the experience or pictures of the game
Made status updates about sporting events
Shared that you were going to a game
Shared on a team, league or player's fan page
Shared or invited a friend to a game
Participated in a sporting event sweepstakes*
2013
2012
On average, sporting event
attendees have liked 4
team, league, or player fan
pages.
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
27%
(30%)
Facebook usage in relation to sporting events continues to rise. 64%
(56%) of sporting event attendees have liked a team, league or player’s
fan page; 55% (44%) have shared the experience or pictures of the
game on Facebook.

Q. Please tell us how interested you are in using an interactive seat map for sporting events:
Q. If you could see where your friends are sitting on an interactive seat map for sporting events how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at sporting
events.
47%
(43%)
interested in sharing exactly where their
sporting event seats are with their Facebook
friends.
45%
(39%)
See Who’s
Sitting Where
48%
(39%)
43%
(35%)
they were going to
their friends.
37%
(31%)

Q. Have you ever posted photos or videos from your sporting event online?
Q. Do you post them during the sporting event?
84%
(72%)
online do so during the game.
of sporting event
attendees who
took photos or
videos at a game
post them
online.
63%
(56%)
8%
6%
28%
19%
48%
47%
16%
29%
2013
2012
WHERE HOW MANY
27%
(28%)
post one
59%
(61%)
post some
14%
(11%)
post most
or all
post on
Facebook
90%
(93%)
post on
Twitter*
24%
post on
Snapchat*7%
post on
Instagram*
29%
post on
YouTube
3%
(4%)

LIVE THEATER OR ARTS ATTENDEES

Social Media Usage
YouTube and Facebook are the most popular social media sites among live
theater or arts event attendees. 87% use YouTube and 80% (76%) use Facebook.
87%
34% 7%
80%
(76%)
36%
(28%)
5%
40%
(31%)
8%22%
5%
(4%)
SnapchatInstagram
Twitter
Pinterest Vine
Foursquare MySpace

friends
32
friends
204
friends
33
Live theater or arts event attendees have the most
friends/followers on Facebook, Twitter and Instagram.
I follow
112
Follow me
77
I follow
25
Follow me
26
I follow
12
Follow me
19
I follow
7
Follow me
6
I follow
69
Follow me
61

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
12%
(12%)
3% 8% 18% 54% 16%
Every day
Less often
Never
Q. How often do you retweet or reply to live theater or arts event’s tweet?
an live theater or arts
event’s tweet.
84%
29%
25%
25%
17%
11%
22%
17%
theater or arts event
Followed a live theater or arts event
Used a hashtag in relation to a live theater or arts
event*
Interacted with a venue, ticketing service or live
theater or arts event's customer service team*
Participatedin an live theater or arts-related
sweepstakes*
2013
2012
29% (22%) of live theater or arts event attendees have tweeted
that they are planning to attend a live theater or arts event;
25% (17%) have followed a live theater or arts event on Twitter.

55%
52%
48%
46%
45%
28%
26%
19%
41%
39%
36%
32%
19%
20%
"Liked" a live theater or arts event's fan page
Shared that you were going to a live theater or arts event
Made status updates about a live theater or arts event
Shared the experience or pictures of the live theater or
arts event
Shared on a live theater or arts event's fan page
Shared or invited a friend to a live theater or arts event
Participated in a live theater or arts event sweepstakes*
2013
2012
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
24%
(26%)
Facebook usage in relation to live theater or arts events continues to
rise. 55% (41%) of live theater or arts event attendees have liked a live
theater or arts event’s fan page; 52% (39%) have shared that they were
going to a live theater or arts event.

Q. Please tell us how interested you are in using an interactive seat map for live theater or arts events:
Q. If you could see where your friends are sitting on an interactive seat map for live theater or arts events how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at live
theater or arts events.
38%
(36%)
theater or arts event seats are with their
Facebook friends.
37%
(36%)
See Who’s
Sitting Where
38%
(32%)
36%
(31%)
they were going to
their friends.
29%
(24%)

Q. Have you ever posted photos or videos from your live theater or arts event online?
Q. Do you post them during the live theater or arts event?
71%
(58%)
online do so during the live theater
or arts event.
of live theater
or arts event
attendees who
took photos or
videos at an
event post
them online.
55%
(50%)
4%
4%
18%
11%
49%
43%
29%
42%
2013
2012
WHERE HOW MANY
29%
(29%)
post one
58%
(56%)
post some
13%
(15%)
post most
or all
post on
Facebook
93%
(94%)
post on
Twitter*
18%
post on
Youtube
5%
(7%)
post on
Instagram*
26%
post on
Snapchat*3%

LIVE FAMILY SHOW ATTENDEES

Social Media Usage
Facebook and YouTube are the most popular social media sites among live
family show attendees. 85% use Youtube and 83% (81%) use Facebook.
85% 40%
8%
83%
(81%)
35%
(30%)
5%
35%
(30%)
8%24%
4%
(5%)
SnapchatInstagramTwitter
Pinterest
Vine
Foursquare MySpace

friends
28
friends
214
friends
26
Live family show attendees have the most friends/followers on
I follow
112
Follow me
75
I follow
29
Follow me
27
I follow
14
Follow me
6
I follow
7
Follow me
6
I follow
65
Follow me
60

Twitter Activities
use Twitter to
sign in to
other apps or
websites.
13%
(12%)
5% 10% 27% 41% 17%
Every day
Less often
Never
Q. How often do you retweet or reply to a live family show’s tweet?
an family show’s tweet.
83%
17%
14%
12%
9%
7%
16%
14%
family show
Used a hashtag in relation to a live family
show*
Followed a live family show
live family show's customer service team*
Participated in a live family show-related
sweepstakes*
2013
2012
17% (16%) of live family show attendees have tweeted that
they are planning to attend a live family show; 14% have
used a hashtag in relation to a live family show.

43%
42%
38%
38%
36%
21%
18%
14%
38%
32%
35%
34%
15%
17%
"Liked" a live family show's fan page
Shared the experience or pictures of the live
family show
Shared that you were going to a live family show
Made status updates about a live family show
Shared on a live family show's fan page
Shared or invited a friend to a live family show
Participated in a live family show sweepstakes*
2013
2012
Facebook Activities
use Facebook
connect to sign
in to other
apps or
websites.
30%
(31%)
Facebook usage in relation to live family shows continues to rise. 43% of live
family show attendees have joined/RSVP’d to a Facebook event; 42% (38%)
have liked a live family show’s fan page.

Q. Please tell us how interested you are in using an interactive seat map for live family shows:
Q. If you could see where your friends are sitting on an interactive seat map for live family shows how likely would you be to:
See Who’s
Is this your seat?
Tag Yourself
UPGRADE
Facebook friends are sitting at live family
shows.
40%
(41%)
family show seats are with their Facebook
friends.
38%
(38%)
See Who’s
Sitting Where
44%
(38%)
38%
(31%)
they were going to
their friends.
33%
(29%)

Q. Have you ever posted photos or videos from your live family show online?
Q. Do you post them during the live family show?
73%
(60%)
online do so during the live family show.
of live family
show attendees
who took
photos or
videos at the
show post them
online.
55%
(51%)
5%
4%
18%
14%
50%
42%
27%
40%
2013
2012
WHERE HOW MANY
25%
(21%)
post one
60%
(62%)
post some
15%
(16%)
post most
or all
post on
Facebook
95%
(94%)
post on
Twitter*
10%
post on
Youtube
5%
(5%)
post on
Instagram*
21%
post on
Snapchat*3%

Getting social with the Canadian live event fan

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