2. Question one: What’s your gender?
(Please tick the one box).
0 5 10 15
Male
Females
Females:
Males:
This graph shows
more females then
males to part in this
questionnaire.
Therefore when I
create my advert I will
include at least one
female actor, in order
to appeal to my
audience more.
3. Question 2: What’s your age?
(Please tick the one box).
0
2
4
6
8
10
12
14
16
18
20
0-6
years
7-13
years
14-20
years
21-26
years
27-33
years
33+
years
Age group
This graph shows that a
large amount of male
and females aged 14-20
years of age took part
in this questionnaire.
Therefore when I create
my advertisement I will
aim my advert at
people around the ages
of 14-20 years, this is to
attract a wider
audience.
4. Question three: What’s your nationality?
(Please write your nationality).
Nationality type
British
White British
Scottish
African British
This graph shows
different types of
nationality types
took part in this
questionnaire, it
also displays that
half of the males
and females were
British.
5. Question four: What’s your current marital
status?
(Please tick the one box).
0
5
10
15
20
25
Married Divorced Single
Marital status
This graph shows that
all males and females
who took part in this
questionnaire current
martial status is,
‘single’.
6. Question five: What’s your current occupation?
(Please tick the one box).
0 10 20
Employed
Student
Unemployed
Other
Current
occupation
This graph communicates that
most of the people that took
part in the questionnaire
current occupation was,
‘student’. So when I create my
social messaging campaign
advertisement I will aim the,
for advert for people whom
are still in some form
education, (making them a
student). Therefore in order to
communicate this to the
audience I will use actors who
are aged 13-18 years of age;
this is because this age group
are stereotyped to still be in
the education system.
7. Question six: What is your chosen religion?
(Please tick the one box).
0
1
2
3
4
5
6
7
8
9
Religion type
Religion type
This graph shows that
the people whom took
part with the
questionnaire has a
chosen religion of,
‘catholic’, ‘Christianity’,
‘atheist’ or a different
type of religion, which
the person would
answer to, ‘other’.
8. Question seven: Do you have any hobbies?
(Please tick the boxes that apply to you).
0
2
4
6
8
10
12
Type of hobbie
This graph shows results of the
people who took part in the
questionnaire. Also each
person whom took part in the
questionnaire has a range of
different types of hobbies,
however the most popular
hobbies that my audience
enjoy most was, ‘sports’. So
when I create my advert I may
wish to relate or display the
most popular hobby of sports,
this is so I can appeal to my
audience watching more
successfully and efficiently.
9. Question eight: How many hours of Television
do you watch a day?
(Please tick the one box).
Hours of television watched in a day
0-3 hours
4-7 hours
8-10 hours
10+ hours
This graph shows results of
how many hours of
television that my audience
watch, I discovered that the
most hours of television
people watch is 4-7 hours
per day. This then suggests
when I do begin to create
my social messaging
campaign advertisement I
may wish to include actors
showing or enjoying
watching television; this is
to appeal to my audience
watching more, in order to
gain a wider audience.
10. Question nine: What channels do you watch
most often?
(Please tick at least one box that applies to
you).
Channels watched most often
BBC channels
ITV channels
4Music
Viva
MTV
Other
This graph shows what type
of channels my audience
watches most often, I
discovered the most channels
that my audiences watches is,
‘ITV’, ‘BBC’ and, ‘4Music’
channels. Therefore in order
for my advert to be seen by
my target audience of 13-18
years of age, I will advertise
my completed advert
on/either the following
channels, ‘ITV’, ‘BBC’ or,
‘4Music. This is to increase
chances of my target
audience watching my social
messaging campaign
advertisement.
11. Question ten: What channels do you watch less
often?
(Please tick at least one box that applies to
you).
Channels watched less often
BBC channels
ITV channels
4Music
Viva
MTV
Other
This graph shows the type of
channels that my audience
watches less often. I
discovered that, ‘MTV’ was the
most less watched channel
that my audience’s wishes to
watches. Therefore when I
create my advert I will not
advertise my completed advert
on the channel, ‘MTV’ due to
the fact this channel is
watched less often by my
target audience of male and
female teenagers aged 13-18.
Therefore by not advertising
my completed advert on this
channel will increase chances
of my advert being seen by my
selected audience
12. Question eleven: What platform do you prefer
watching a programme on?
(Please tick at least one box that applies to
you).
Platform people prefer to watch
programmes on
Mobile phone
device
Computer/laptop
Tablet
Television
Other
This graph I created is
displaying what platform does
my audience prefer to watch
programmes on, I found out
that my audience prefer to
watch programmes on
television.
13. Question twelve: What music do you listen to?
(Please tick at least one box that applies to
you).
Music genre
R&B
Pop
Metal
Rock
Punk
Jazz
Other
This graph I crated
displays what music genre
does my audience prefer
and wishes to listen to, I
found out that, ‘pop’ was
the most popular music
genre out of the seven.
14. Question thirteen: What radio station do you
listen to?
(Please tick at least one box that applies to
you).
Radio station genre
Capital FM
Kiss
Kisstory
Magic
Heart
Kerrang!
Other
This graph I have
created displays what
radio station does my
audience listen to, I
found out that the
most popular radio
station that my
audience’s listen to is,
‘Capital FM’.
15. Question fourteen: Have you ever been to
a live concert?
(Please tick the one box).
0
2
4
6
8
10
12
14
16
Yes No
Been to a live
concert or not
This graph is about if my
audience have or haven’t
been to a live concert, I
discovered that most of
my audience have not
been to a live concert.
16. Question fifteen: If you answered, ‘Yes’ to question fourteen
please state which band/group you went to see live at a concert.
(Please write below the band/group you went to see live).
Answered, 'Yes' to question fourteen, what
band/group the audience saw live.
Coldplay
Orchestas
Nono
Ed Sharran
One direction
Theory of a deadman
Monster magnet
JLS
Saturdays
Olly Murs
This graph displays if my
audience answered, ‘yes’
to question fourteen,
(which in this case if my
audience have been to a
live concert) then my
audience must state
which band/group they
went to see live. The
most popular
band/group was,
‘Coldplay’ and, ‘One
direction’.
17. Question sixteen: If you answered, ‘No’ to question fourteen
please state which band/group you would wish to see live at a
concert.
(Please write below the band/group you wish to see live).
If answered, 'No' to question fourteen, what
band/group the audience would wish to see
live.
Red hot chilli peppers
One direction
Bruno Mars
Bastille
Purmore
Evanescene
Coldplay
Linkin park
Imagine dragons
Rihanna
This graph is about if my
audience answered, ‘no’
to question fourteen,
(which in this case if my
audience have not been to
a live concert), then my
audience must state which
band/group they wish to
see live. The most popular
band/group was, ‘Rihanna’
and, ‘One direction’.
18. Question seventeen: Do you live on your own or with
relatives/carer?
(Please tick the one box that applies to you).
0 5 10 15 20
I live independently
I live with my
relatives
I live with my carer
Other
Does the audience
live independently
or not.
This graph I created
displays if my audience
is living with relatives or
with a carer, I
discovered that most of
my audiences lived with
relatives.
19. Conclusion.
I have discovered from my questionnaire results, that for when I create my social messaging campaign
advertisement, I must target my advert for male and females aged 13-18 years of age; this is because I
discovered from my questionnaire results that male and females aged 14-20 took part in my questionnaire.
Therefore by aiming my advertisement at males and females aged 13-18 will then mean I appealing to my
audience, though the use of the primary research of questionnaires.
In addition in my questionnaire results I discovered that most of the people, (whom took part in the
questionnaire) was students, (18/20 people were students whom took part), so when I create my
advertisement I will target students in order to efficiently appeal to my selected target audience of males and
females aged 13-18. Furthermore I discovered from my questionnaire results that the most watched channels
by my audience was, ‘BBC’, ‘ITV’ and, ‘4Music’; this is because these three channels was most popular with my
audience as well as my target audience, which is males and females aged 13-18. Therefore I have decided that
my completed social messaging campaign advertisement, will be advertised on the channel, ‘4Music’; due to
the fact this channel is stereotyped to appeal to my target audience of males and females aged 13-18, this is
because 4Muisc process programs, suitable and stereotyped to appeal to people aged 13-18. For example
4Music includes use of up to date music on their channel, (such as R&B and pop), both these music genres are
stereotyped to appeal to people aged 13-18 as this age group are believed to enjoy listening to up to date
music, such as R&B.
In conclusion I will create social messaging campaign advertisement targeted for male and females students
aged 13-18, as well as the advertisement will be advertised on the channel of 4Music, in order to successfully
and professionally appeal to my target audience of male and females aged 13-18.
