Learn to blog better with these 6 keys to a great blog post. Presented to Houston WordPress Meetup, May 4 2016.

1. Blog or Blog Not
There is no try.
Blog or Blog Not
there is no try
Blog or Blog Not
6 keys to a great
Blog Post

2. Your focus determines your reality

3. Your focus determines your reality
audience

4. Your focus determines your reality
audience
● Who is your reader?

5. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?

6. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?
Purpose

7. Your focus determines your reality
audience
● Who is your reader?
● How can you help them?
Purpose
● Why are you writing?
● What do you want readers to
do or feel?

8. Audience and Purpose

9. Audience and Purpose
Tagline

10. Audience and Purpose
Tagline
Snippet

11. Audience and Purpose
About page
“I want everyone to enjoy the experience
of making really really good desserts”
Source: http://sallysbakingaddiction.com/about/

12. Audience and Purpose
About page

13. Audience and Purpose
About page
“ a blog dedicated to uncovering the lost
art of being a man”
Source: http://theartofmanliness/about-2/

14. Your ability to speak does not
make you intelligent

15. Your ability to speak does not
make you intelligent
Content comes first

16. Your ability to speak does not
make you intelligent
Content comes first
Curate your thoughts

17. Your ability to speak does not
make you intelligent
Content comes first
Curate your thoughts
Beginning - middle - end

18. W Content comes First

19. W
Viral
Content comes First

20. W
Viral
Influential
Content comes First

21. W
Viral
Influential
Income producing
Content comes First

22. The blogging you seek is
not behind you, it is
before you.

23. The blogging you seek is
not behind you, it is
before you.
TIP: Write the middle of your post
first, then add in the intro and
conclusion.

24. Sometimes I just don’t
Understand humans.

25. Sometimes I just don’t
Understand humans.
Always write for
Humans first.
Worry about
Bots later

26. Your eyes can deceive you.

27. Your eyes can deceive you.
Proof read everything

28. Your eyes can deceive you.
Proof read everything

29. Your eyes can deceive you.
Proof read everything
Let it rest

30. Your eyes can deceive you.
Proof read everything
Let it rest
Ask a friend

31. Your eyes can deceive you.
Proof read everything
Let it rest
Ask a friend
Hire a second pair of eyes

32. I find your lack of keywords
disturbing

33. Stay on Target

34. Stay on Target
Keywords for Bloggers

35. Stay on Target
Keywords for Bloggers
● Relevant

36. Stay on Target
Keywords for Bloggers
● Relevant
● Search Volume

37. Stay on Target
Keywords for Bloggers
● Relevant
● Search Volume
● Competition

38. Stay on Target
Keywords for Bloggers
● Relevant
● Search Volume
● Competition
● Specific

39. Hope is not lost
today, it is found

40. Hope is not lost
today, it is found
Don’t hope.
Plan your SEO strategy
and get found

41. Keyword placement

42. Keyword placement
Title

43. Keyword placement
Title
Opening paragraph

44. Keyword placement
Title
Opening paragraph
H1, H2, etc.

45. Keyword placement
Title
Opening paragraph
H1, H2, etc.
Images

46. Keyword placement
Title
Opening paragraph
H1, H2, etc.
Images
Emphasis tags

47. Keyword placement
Title
Opening paragraph
H1, H2, etc.
Images
Emphasis tags

48. Where do you come from?

49. Where do you come from?
Share buttons

50. Where do you come from?
Share buttons
Family friendly

51. Where do you come from?
Share buttons
Family friendly
Calls to Action

52. You can’t die!

53. You can’t die!
Write with longevity

54. You can’t die!
Write with longevity
Deep link posts

55. You can’t die!
Write with longevity
Deep link posts
Continue to share on
social

56. The circle is complete

57. Seek out support

58. Seek out support
Bloggers are our own best resource

59. Seek out support
HoustonBloggers.org
Facebook.com/groups/houston.bloggers

60. Seek out support
BlogElevated.com