This presentation was delivered to a local group of Women in Management. The presentation includes PR tips on how to find your way to success.

1. PR for your !
personal brand!
presented by Lisa Cruz, Red Shoes PR!

2. What is PR?!
The methods and activities
employed to establish and
promote a favorable
relationship with the public.!
http://www.flickr.com/photos/geoffpenn/2909541520

3. In other words ...!
How others perceive you!
The image you project!

4. Don’t kid yourself !
Actions speak louder
than words!

5. What do I mean by
that?!
I read a story about a colleague that
projects a favorable image of him!
But I know better, I’ve worked with that
person!
And what I know and what the story
says are two different things!

6. In today’s transparent
world!
Be who you are, consistently, among
your target audiences.!
It’s everything!
Your employees, clients, family !

7. You can’t afford to be
any different!
From Olympian to!
dope smoker!
What happened to his
credibility?!

8. CEO Exposed ...!
BP’s Tony Hayward!
“I’d like my life
back”!
Goes on vacation!

9. My keys to
ersonal PR? !
http://i36.photobucket.com/albums/e3/Maria1110/

10. Be who you say you
are!

11. Always give
110 % ... always!!
“I might not get it
right but no one can
ever say I didn’t give
it my all.”!

12. Follow through with
action!
Talk is cheap!

13. The world is your
stage!

14. Use your passions to
drive your personal
brand forward!
Otherwise, people can
tell when you aren’t
engaged!

15. Learn from your
mistakes, otherwise
they are just that ...
mistakes!

16. Stay on the path
while others wander
off!

17. Listen to others how
you want to be
listened to!
and never forget the
Golden Rule!

18. Take a risk and you
might be surprised
about what you learn!

20. What I didn’t know 16
years ago!
That I had been
building the
business for years!
Each single action
added up to today’s
success through
positive PR!

21. Share your story!
in person!
online!
don’t be shy!

22. Most importantly "!
let others share your
story!
Word of mouth is the
most valued PR there
is.!

23. "Desire is the key to
motivation, but it's
the determination and
commitment to an
unrelenting pursuit
of your goal that will
enable you to attain
the success you seek."
Mario Andretti !