This document discusses ways to repurpose blog content into other formats like eBooks, downloadables, videos, podcasts and newsletters. It identifies the best performing blog posts and groups related posts into common themes that can become eBooks or other content. The content can be reused verbatim or rewritten to be more suitable for different formats. Distribution methods and tools are also covered. The goal is to maximize the reach and lifespan of existing content with minimal additional effort.

1. Get the Most Out of Your Blogs:
Repurposing Your Content
WordCamp Tampa 2016
Lisa Melegari

2. What is content repurposing?

3. What is content repurposing?
Taking an existing blog and turning it into
additional types of content with the same
topic/info.

4. What is content repurposing?
Popular
Blog Post
eBook Downloadable Media Newsletters

5. Why repurpose content?

6. Why repurpose content?
Good content is hard to come by.Make
excellent ideas stretch by repurposing them!
Capitalize on the success of existing content
with a little effort.

7. Identifying Repurpose-able
Content

8. Identifying Repurpose-able
Content
• Find your best-performingblog posts.
• In Jetpack, go to your SiteStats dashboard andlook at
your Top Posts & Pages.
• In Google Analyticslook at
Behavior > Site Content > All Pages

9. Identifying Repurpose-able
Content

10. Identifying Repurpose-able
Content
• Find your best-performingblog posts.
• In Jetpack, go to your SiteStats dashboard andlook at
your Top Posts & Pages.
• In Google Analyticslook at
Behavior > Site Content > All Pages

11. From Blogto eBook

12. Why eBooks?
•Establishes you as an author (authority!)
•Repurposes yourblog content (more reach!)
•Can be a really awesomemarketing tool (build
a mailing list!)
•You could even –PROFIT?!

13. Finding Your eBook
Content
Remember that list of great blog posts? Try to
group them with a common theme.
Blogs about
cat ownership
Blogs about
grilling
Blogs about
unique travel
experiences

14. Finding Your eBook
Content
Ifyou like to writeposts in series(and if you do,
check out the Post SeriesManagerplugin, some
cool guys made it) and noticed that any of your
seriesare among yourhigh-traffic pages, that
series topic is an eBook waitingto happen!

15. Assembling your eBook
Verbatim vs. Rewrite
Organizingblog posts into chapters ofyour bookand
leaving the content verbatim is ok. But going the extra
mile,re-writing the content to be more “book-like” and
adding fresh content, is the best.

16. Assembling your eBook
Don’t forget a cover!

17. eBook
Distribution
Most eBook reading platforms love PDFs!
Want to get on iBooks, Kindle,Nook? Learn how to format for them
here:
iBooksformatting
Kindleformatting
Nook formatting (andanything that uses ePub)

18. eBook
Distribution
Offeryourbook fordownload on yourown blog.
Checkout Easy Digital Downloads – a great pluginfor
distributingand monetizingdigitalcontent.

19. From Blogto Downloadable

20. What are downloadables?
Infographics
Checklists
Worksheets
Guides

21. Best Content for
Downloadables
List posts
How-tos (step-by-step)
Statistics
Facts

22. Downloadable Example

23. Downloadable Example

24. From Blogto Media

25. What makes a goodvideo?
How-tos
List posts
Stories

26. Video Uses
IfyoureBookis a how-to, create complimentary
videos to better illustrate certain steps.
Usevideos to expand on blogs that could use
visual content.

27. Podcasts
Every greatblog can become an equally great
podcast topic!

28. Podcasts
Blogs are static text,once the words are
committed they are out there. Podcasts allow
youto expressyourinformation more free-form
and genuine.
Say in yourpodcast what you forgot to say

29. Come Full Circle with a Newsletter

30. Why
newsletters?
Nurtures the interest shown bypeople who visit
your site or consume your repurposed content.
Excellent for eCommerce!

31. Where do you get
subscribers?
Sign-up form on your site
Gather emails from eBook downloadsand
downloadables

32. What to Send
Notifyof new blog posts and content
Newsletterexclusivecontent
Engagement contests (forward to friends)

33. Questions?
@lmelegari
lmelegari@gmail.com

34. http://goo.gl/dkaC6X
Download the slides:
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