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Welcome!
Social Media
Strategies
For Your Business
Social Media Strategy
Where is your audience?
Blog: B2B & B2C
LinkedIn: B2B
Twitter: B2B & B2C
You Tube: B2B & B2C
Facebook: B2C, some B2B
Pinte...
What Are Your Goals?
Increase engagement, sense of community, loyalty
Create awareness of new product or service offerings...
Who will be responsible?
Your Website: The Hub of Your Plan
Content Marketing
Which social media platforms
are best for your business?
Blog
Blog Example
Blog Example
Blog Example
Blog Example
Make it easy for to
subscribe to your
blog
LinkedIn for B2B
Professional Social Networking
Networking, Identity, Intelligence
Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people...
The Importance of a Professional Profile
Your Digital Resume
Skills & Endorsements
Export
Your
LinkedIn
Database
To Excel
LinkedIn Exporting Connections
Create a Savvy LinkedIn Company Page
Share Updates on LinkedIn Company Page
Here are a few types of groups that are currently on
LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizati...
Examples
Leverage Groups to Expand Your
Network
LinkedIn Groups
LinkedIn Groups
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
How many degrees away are you from the people you
need to know?
LinkedIn Leverage Your Network
LinkedIn Leveraging for Sales
LinkedIn Leveraging Your Network
Inside Track: Second Degree Connections
By Title
LinkedIn Target Your Audience
LinkedIn Premium Accounts
LinkedIn Premium Accounts
LinkedIn Ads and
Sponsored Updates
Ads
LinkedIn Ads and
Sponsored Update
LinkedIn Ads – Pay Per Click
LinkedIn Ads Targeted
By Industry, Size
LinkedIn Reporting: Ads and
Sponsored Updates
LinkedIn Monitoring: Ads and
Sponsored Updates
LinkedIn Sponsored
Updates
You Tube
You Tube Example
You Tube Example
You Tube Example
You Tube Video Archive
Twitter
Twitter Example
Twitter Example
Twitter Example
Facebook
Facebook Example
Facebook Example
Facebook Example
Facebook Events
Facebook For Business
Facebook Analytics
Pinterest
Pinterest Example
Pinterest Example
Instagram
Instagram Example
Instagram Example
Instagram Hashtags
#hashtag
Google+
Google+ Example
Google+ Example
Google Advertising
Google Rules
Google Analytics
• Remember: the written word is forever.
• Don’t be too spammy – Social networks are all about the conversation.
Engage wi...
Measure success - Measure quarterly for growth:
• The number of people in network
– Think Quality, NOT Quantity
• Use Goog...
Questions?
Resources
Lisa Landry
Savvy Workshop, LLC
www.savvyworkshop.com
@savvyworkshop
lisa@savvyworkshop.com
http://www.facebook.com/savvyw...
Social Media Strategies For Your Business SBA 8-30-16
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Social Media Strategies For Your Business SBA 8-30-16

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Welcome! Savvy Workshop is pleased to present Social Media Strategies For Your Business as we know that social media has proven to be a valuable tool for many of our clients who want to make there networking, marketing, PR and sales efforts more effective.

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Social Media Strategies For Your Business SBA 8-30-16

  1. 1. Welcome! Social Media Strategies For Your Business
  2. 2. Social Media Strategy
  3. 3. Where is your audience? Blog: B2B & B2C LinkedIn: B2B Twitter: B2B & B2C You Tube: B2B & B2C Facebook: B2C, some B2B Pinterest: B2C, some B2B Instagram: B2C, some B2B Google+: B2B & B2C
  4. 4. What Are Your Goals? Increase engagement, sense of community, loyalty Create awareness of new product or service offerings Demonstrate competency, credibility, trust Provide information, become a resource Stay top of mind, build brand awareness Learn what is important to your customers Lead Generation Drive Traffic to Website Promote events Networking
  5. 5. Who will be responsible?
  6. 6. Your Website: The Hub of Your Plan
  7. 7. Content Marketing
  8. 8. Which social media platforms are best for your business?
  9. 9. Blog
  10. 10. Blog Example
  11. 11. Blog Example
  12. 12. Blog Example
  13. 13. Blog Example Make it easy for to subscribe to your blog
  14. 14. LinkedIn for B2B
  15. 15. Professional Social Networking
  16. 16. Networking, Identity, Intelligence
  17. 17. Six Reasons I use LinkedIn 1. Develop a professional brand and identity 2. Expand your network – keep in contact as people change companies 3. Interact with other professionals 4. Use a business intelligence tool 5. Obtain targeted news delivered daily by LinkedIn 6. Stay on top of industry trends by following and participating in groups
  18. 18. The Importance of a Professional Profile
  19. 19. Your Digital Resume
  20. 20. Skills & Endorsements
  21. 21. Export Your LinkedIn Database To Excel LinkedIn Exporting Connections
  22. 22. Create a Savvy LinkedIn Company Page
  23. 23. Share Updates on LinkedIn Company Page
  24. 24. Here are a few types of groups that are currently on LinkedIn: – Corporate – College alumni – Nonprofit – Trade organizations – Conferences – Industry-specific LinkedIn Types of Groups
  25. 25. Examples Leverage Groups to Expand Your Network
  26. 26. LinkedIn Groups
  27. 27. LinkedIn Groups
  28. 28. LinkedIn Group Example
  29. 29. LinkedIn Group Example
  30. 30. LinkedIn Group Example
  31. 31. How many degrees away are you from the people you need to know? LinkedIn Leverage Your Network
  32. 32. LinkedIn Leveraging for Sales
  33. 33. LinkedIn Leveraging Your Network
  34. 34. Inside Track: Second Degree Connections
  35. 35. By Title LinkedIn Target Your Audience
  36. 36. LinkedIn Premium Accounts
  37. 37. LinkedIn Premium Accounts
  38. 38. LinkedIn Ads and Sponsored Updates
  39. 39. Ads LinkedIn Ads and Sponsored Update
  40. 40. LinkedIn Ads – Pay Per Click
  41. 41. LinkedIn Ads Targeted By Industry, Size
  42. 42. LinkedIn Reporting: Ads and Sponsored Updates
  43. 43. LinkedIn Monitoring: Ads and Sponsored Updates
  44. 44. LinkedIn Sponsored Updates
  45. 45. You Tube
  46. 46. You Tube Example
  47. 47. You Tube Example
  48. 48. You Tube Example
  49. 49. You Tube Video Archive
  50. 50. Twitter
  51. 51. Twitter Example
  52. 52. Twitter Example
  53. 53. Twitter Example
  54. 54. Facebook
  55. 55. Facebook Example
  56. 56. Facebook Example
  57. 57. Facebook Example
  58. 58. Facebook Events
  59. 59. Facebook For Business
  60. 60. Facebook Analytics
  61. 61. Pinterest
  62. 62. Pinterest Example
  63. 63. Pinterest Example
  64. 64. Instagram
  65. 65. Instagram Example
  66. 66. Instagram Example
  67. 67. Instagram Hashtags #hashtag
  68. 68. Google+
  69. 69. Google+ Example
  70. 70. Google+ Example
  71. 71. Google Advertising
  72. 72. Google Rules
  73. 73. Google Analytics
  74. 74. • Remember: the written word is forever. • Don’t be too spammy – Social networks are all about the conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing. • Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded. • Use the same decorum that you would use in any public event you attend when representing our brand. • Support each other’s comments where you agree and share. Protecting Your Brand
  75. 75. Measure success - Measure quarterly for growth: • The number of people in network – Think Quality, NOT Quantity • Use Google Analytics: Where are your visitors coming from? – Website referral traffic from LinkedIn, Facebook, Twitter, Instagram, You Tube? • Lead Generation & Sales: – Measure sales leads and closed sales Measuring ROI
  76. 76. Questions?
  77. 77. Resources
  78. 78. Lisa Landry Savvy Workshop, LLC www.savvyworkshop.com @savvyworkshop lisa@savvyworkshop.com http://www.facebook.com/savvyworkshop https://www.linkedin.com/company/savvy-workshop www.linkedin.com/in/llandry Thank You!

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