6 steps to faster & easier blogging, for startup founders and startup marketing growth hackers. With WordPress tips. Based on interview with a startup founder who values process and time efficiency. For excerpts of that interview, visit: https://www.oasisworkflow.com/how-to-blog-for-your-startup

1. STARTUP MARKETING:
HOW TO BLOG EASILY
BEFORE PRODUCT LAUNCH
A 6-STEP WORKFLOW
by Lisa LaMagna @lisalamagna

2. Why blog before you launch?
 Connect with customers
 Get product feedback
 Create thought leadership
 Work through your ideas
 Build website traffic

3. Step 1:

4. Step 1: Create a team
 Your time is too precious to do it all yourself
 Hire a freelance writer or journalist
 Hire a freelance WordPress site manager
 Hire locally or through UpWork

5. Step 2:Commit

6. Step 2: Commit
 1 year to build traffic to the blog
 + 1 year to build thought leadership
 Blog can elevate a neglected niche
 Package your blogs into a bonus e-book for
your customers
 Continue blogging through and after the
launch

7. Step 3: Stay within WordPress

8. Step 3: Stay within WordPress
 Draft, edit and revise in WordPress
(or Drupal or Hubspot)
 Don’t shift back-and-forth from
Microsoft Word or Pages to WordPress
 Posts read differently from platform to platform
 Even “non-technical” people will “get” WordPress
after a live or webinar demo

9. Step 4:

10. Step 4: Map your workflow
 Workflow answers “who, what, when”
 Who: Everyone on your team has a role
 What: The actions each person takes
 When: The sequence of different scenario

11. Step 4: Sample Workflow
 1st — Founder assigns topics to
writer. When writer is finished,
s/he will notify Founder.
 2nd — Founder reviews and
makes minor edits. Then
Founder notifies blog manager
(WordPress Pro).
 3rd — WPP adds images,
formatting and SEO, then
publishes the post to the blog.
 If any person has a question,
they route the blog post
backwards to the previous
person, as in the red arrows.

12. Step 5: Automate

13. Step 5: Automate
 No need for an “air traffic controller”
 Each person knows their next-step
 Fewer emails for everybody
 Everyone on team only receives an email
EXACTLY when their input is needed

14. Step 5: Automate
 In WordPress, use free or pro
Oasis Workflow (link)
 In Drupal, use free workflow module
 In Hubspot, use calendar function

15. Step 6: Founder focus

16. Step 6: Founder focus
 No need to “keep checking in” with
blogging team
 Conserve time and energy
 Free up time to innovate, create and lead

17. Summary:
 Assemble a good team
 Create a repeatable workflow
process

18. From Oasis Workflow:
Try the free version of Oasis
Workflow for WordPress
Large teams, try Pro