How Latin America is positioning itself to be the next global outsourcing destination.

1. Argentina: The Future
Global Outsourcing
Hub
How Argentina is leveraging its talent &
resources to become the next
outsourcing destination

2. Hello!
I am Lisa Besserman
You can find me at:
@lisabesserman

3. Agenda:
▷ Introduction to Startup Buenos Aires
▷ Argentina as an Outsourcing Hub
▷ U.S Business Practices
▷ Do’s & Don’ts: Attracting Global
Clients
▷ Cool Statistics

4. Startup Buenos Aires

5. “Startup Buenos Aires is a community
organization whose objective is to
inspire, connect & support startups
and entrepreneurship in Buenos
Aires.

6. 3 Platforms of Startup Buenos Aires:
EducationCommunity Resources
Events & Global
Initiatives
Classes &
Workshops
Tools &
Connections

7. Goals:
Put Buenos Aires on the map
of global startup ecosystems
Strengthen and create
a startup community
Bring success to startups
& projects to local talent

8. Connecting Global Clients with Talent
Talent Database

9. Agenda:
▷ Introduction to Startup Buenos Aires
▷ Argentina as an Outsourcing Hub
▷ U.S Business Practices
▷ Do’s & Don’ts: Attracting Global
Clients
▷ Cool Statistics

10. Argentina As An
Outsourcing Hub

11. What Makes Argentina So Appealing?
Low Cost
Tech Talent
Timezone
Language
Culture
Startup
Community

12. Low Cost
Mobile & web development 25% cost of U.S
US Dollar goes a long way in Argentina
More cost effective = more platforms

13. $150-$250/hr
Costs: A Comparison
Senior Mobile App Developer
$30-$50/hr
Website Development
$5,000-$50,000
$500-$15,000

14. Comparison: US Rates & Latam
A B C
Software
Engineer
19.1% 20.7% 32.5% 46.9%
Sr. Software
Engineer
21% 37.4% 36% 48.9%
IT Project Mgr 32.5% 52.2% 35.3% 73.9%
*source: hexacta.com

15. Tech Talent
Argentina is among the most talented
developers worldwide.
Strong education in technology at Universities
Highest literacy & university rate in Latam

16. Timezone
-4 hrs -1 hr
+5 hrs

17. Language & Culture
English taught in schools at a young age
Fluency in English in Tech fields
46.3% Argentines speak English*
Spanish is the 2nd spoken language in the US
wikipedia.com

18. Startup Community
Strong Expat Community
Global Initiatives in Buenos Aires
Hackathons/Pitch competitions
Startup Buenos Aires talent database

19. Agenda:
▷ Introduction to Startup Buenos Aires
▷ Argentina as an Outsourcing Hub
▷ U.S Business Practices
▷ Do’s & Don’ts: Attracting Global
Clients
▷ Cool Statistics

20. US Business
Practices & Culture

21. U.S Business Culture
Correspondence &
Communication is fast
More focus on
efficiency than
relationships
Emails are quick,
not lengthy
Time is valued, tardiness
is unacceptable
Fast paced business
environment

22. Agenda:
▷ Introduction to Startup Buenos Aires
▷ Argentina as an Outsourcing Hub
▷ U.S Business Practices
▷ Do’s & Don’ts: Attracting Global
Clients
▷ Cool Statistics

23. Do’s & Don’ts

24. Build your personal & professional network
Referrals = new clients
Attend global events/initiatives
Join Linkedin groups, meetup groups & forums
Build a strong portfolio & website
Do’s: Attracting Global Clients

25. Don’ts: Attracting Global Clients
✘ Cold Call or send unsolicited sales
pitches
✘ Spam LinkedIn connections
✘ Send long emails
✘ Be late to meetings
✘ Take more than 24 hours to respond to
emails

26. Agenda:
▷ Introduction to Startup Buenos Aires
▷ Argentina as an Outsourcing Hub
▷ U.S Business Practices
▷ Do’s & Don’ts: Attracting Global
Clients
▷ Cool Statistics

27. $82,900,000
IT Outsourcing 2013
43%
IT Industry outsources
2,000,000
Outsourced Jobs
Cool Statistics*
*www.udemy.com

28. Conclusion
Argentina has potential to become the next
outsourcing hub
Leverage the advantages & adapt to the U.S business
environment
Connect with the community to build your global
network

29. Thanks!
Any questions?
@lisabesserman
/lisabesserman
lisa@startupbuenosaires.com