Suche senden
Hochladen
The Hidden Gems of Low search volume
•
14 gefällt mir
•
4,176 views
Liraz Postan
Folgen
BrightonSEO, April 2022
Weniger lesen
Mehr lesen
Marketing
Melden
Teilen
Melden
Teilen
1 von 53
Empfohlen
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
Steven van Vessum
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
Sara Moccand-Sayegh
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
JoshuaHardwickAhrefs
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
Manick Bhan
Using Search Intent in our Link Building Efforts
Using Search Intent in our Link Building Efforts
Chris Czermak
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
Oban International
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
Rebecca Moss
Empfohlen
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
Steven van Vessum
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
Sara Moccand-Sayegh
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
JoshuaHardwickAhrefs
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
Manick Bhan
Using Search Intent in our Link Building Efforts
Using Search Intent in our Link Building Efforts
Chris Czermak
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
Oban International
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
Rebecca Moss
Don't be a cannibal
Don't be a cannibal
Limor Barenholtz
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
LazarinaStoyanova
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
Felipe Bazon
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Veronika Höller
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Michael Van Den Reym
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Luis
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
BethBarnham1
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
Simon Lesser
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
EdwardZiubrzynski1
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
🇺🇲 🇬🇧 Kara Thurkettle
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
adlift
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
JosephineHaagen
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
Tevfik Mert Azizoglu
How to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjects
Kat Nicholls
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
Nitin Manchanda
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
Kim Dewe
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Sophie Gibson
What we can learn from losing SEO tests
What we can learn from losing SEO tests
Will Critchlow
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Gianna Brachetti-Truskawa 🐙
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital Marketing
Grant Simmons
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)
Joshua Dillon
Weitere ähnliche Inhalte
Was ist angesagt?
Don't be a cannibal
Don't be a cannibal
Limor Barenholtz
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
LazarinaStoyanova
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
Felipe Bazon
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Veronika Höller
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Michael Van Den Reym
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Luis
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
BethBarnham1
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
Simon Lesser
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
EdwardZiubrzynski1
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
🇺🇲 🇬🇧 Kara Thurkettle
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
adlift
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
JosephineHaagen
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
Tevfik Mert Azizoglu
How to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjects
Kat Nicholls
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
Nitin Manchanda
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
Kim Dewe
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Sophie Gibson
What we can learn from losing SEO tests
What we can learn from losing SEO tests
Will Critchlow
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Gianna Brachetti-Truskawa 🐙
Was ist angesagt?
(20)
Don't be a cannibal
Don't be a cannibal
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdf
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
How to take care of yourself when researching/writing about tough subjects
How to take care of yourself when researching/writing about tough subjects
SEO at Scale - BrightonSEO April 2022
SEO at Scale - BrightonSEO April 2022
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
KIM DEWE - Transitioning into people management (BrightonSEO April 2022)
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
What we can learn from losing SEO tests
What we can learn from losing SEO tests
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
Ähnlich wie The Hidden Gems of Low search volume
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital Marketing
Grant Simmons
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)
Joshua Dillon
A More Holistic View of Search Pages
A More Holistic View of Search Pages
Wil Reynolds
Wil Reynolds en The Inbounder; 'Ir donde están los usuarios, construir una es...
Wil Reynolds en The Inbounder; 'Ir donde están los usuarios, construir una es...
We Are Marketing
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Wil Reynolds
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
INBOUND
Trish Bertuzzi - Sales Development
Trish Bertuzzi - Sales Development
INBOUND
See More Business with Black Point Interactive
See More Business with Black Point Interactive
BPI2015
How to do keyword research in a language you don’t speak, by Lidia Infante
How to do keyword research in a language you don’t speak, by Lidia Infante
Lidia Infante
Niti Shah - The Marketer's Checklist for Going Global
Niti Shah - The Marketer's Checklist for Going Global
INBOUND
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...
Distilled
SEO Copywriting Tips & Tricks For Your Business
SEO Copywriting Tips & Tricks For Your Business
Christopher Giarratana
7 Deadly Sins of Local Franchise Marketing
7 Deadly Sins of Local Franchise Marketing
Bluewater
Making Your Mark - Designing a Website That Grows Brand Value and Builds Bran...
Making Your Mark - Designing a Website That Grows Brand Value and Builds Bran...
Chi Rho Consulting
SEO tools for 2011 - Wil Reynolds
SEO tools for 2011 - Wil Reynolds
Wil Reynolds
Inbound Innovation Women 2018 PPC and SEO Winning Together
Inbound Innovation Women 2018 PPC and SEO Winning Together
Navah Hopkins
Stopping the Massacre of MQLs Going off the Cliff
Stopping the Massacre of MQLs Going off the Cliff
Melissa Alvares
eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget
eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget
James Brockbank
Inbound Recruiting: the Candidate and Employee Experience
Inbound Recruiting: the Candidate and Employee Experience
Lane Sutton
People-centric SEO - Presentation Deck
People-centric SEO - Presentation Deck
Organic
Ähnlich wie The Hidden Gems of Low search volume
(20)
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital Marketing
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)
A More Holistic View of Search Pages
A More Holistic View of Search Pages
Wil Reynolds en The Inbounder; 'Ir donde están los usuarios, construir una es...
Wil Reynolds en The Inbounder; 'Ir donde están los usuarios, construir una es...
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Rebekah Radice - How to Scale Successful Omni-Channel marketing Campaigns
Trish Bertuzzi - Sales Development
Trish Bertuzzi - Sales Development
See More Business with Black Point Interactive
See More Business with Black Point Interactive
How to do keyword research in a language you don’t speak, by Lidia Infante
How to do keyword research in a language you don’t speak, by Lidia Infante
Niti Shah - The Marketer's Checklist for Going Global
Niti Shah - The Marketer's Checklist for Going Global
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...
SearchLove San Diego 2017 | Wil Reynolds | Intonation Matters: A New Approach...
SEO Copywriting Tips & Tricks For Your Business
SEO Copywriting Tips & Tricks For Your Business
7 Deadly Sins of Local Franchise Marketing
7 Deadly Sins of Local Franchise Marketing
Making Your Mark - Designing a Website That Grows Brand Value and Builds Bran...
Making Your Mark - Designing a Website That Grows Brand Value and Builds Bran...
SEO tools for 2011 - Wil Reynolds
SEO tools for 2011 - Wil Reynolds
Inbound Innovation Women 2018 PPC and SEO Winning Together
Inbound Innovation Women 2018 PPC and SEO Winning Together
Stopping the Massacre of MQLs Going off the Cliff
Stopping the Massacre of MQLs Going off the Cliff
eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget
eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget
Inbound Recruiting: the Candidate and Employee Experience
Inbound Recruiting: the Candidate and Employee Experience
People-centric SEO - Presentation Deck
People-centric SEO - Presentation Deck
Kürzlich hochgeladen
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Shamsudeen Adeshokan
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
hamitthakurdma01
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
meghakumariji156
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
MartinKaraffa3
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
ssusereaa7d9
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Autus Digital
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
Social Samosa
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
Kürzlich hochgeladen
(20)
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
The Hidden Gems of Low search volume
1.
1
2.
3.
3 13+ years in
International SEO
4.
4 Let’s Define this
5.
According to Google,
Low Search Volume Keywords are…
6.
6 6 rliraz #brightonSEO
7.
7
8.
8 8 rliraz #brightonSEO
9.
That makes sense, No? 9
10.
10 Matching User Intent
With Content Goal: Attract wider users that are unfamiliar with your brand 10 rliraz #brightonSEO
11.
11 Matching User Intent
With Content Goal: Provide expertise & a positive shopping experience 11 rliraz #brightonSEO
12.
12 Matching User Intent
With Content Goal: Convince user to make a purchase 12 rliraz #brightonSEO
13.
And of course
we all know that, right? 13 13 rliraz #brightonSEO
14.
14 Think Again! 14 rliraz #brightonSEO
15.
15 40% are still ignoring
low search volume search terms 15 rliraz #brightonSEO
16.
16 Think Again! 16 rliraz #brightonSEO
17.
17 70% pay great attention
to their readers 17 rliraz #brightonSEO
18.
18 30% Just don’t! 18 rliraz #brightonSEO
19.
19 Think Again! 19 rliraz #brightonSEO
20.
20 20 rliraz #brightonSEO
21.
21 So I asked more
than 100 CMOs 21 rliraz #brightonSEO
22.
22 Would you approve
a content strategy based on low search volume search terms? 22 rliraz #brightonSEO
23.
23 26.5% “YES” 23 rliraz #brightonSEO
24.
24 24 rliraz #brightonSEO
25.
25 Low Search Volume
= Same Content Efforts = Less Exposure 25 rliraz #brightonSEO
26.
26 Is this the
right KPI? 26 rliraz #brightonSEO
27.
27 27 rliraz #brightonSEO
28.
28 We need to
tie the right KPI to the right content 28 rliraz #brightonSEO
29.
Meaning… Low Search Volume ❑
High intent ❑ Less exposure ❑ Less Brand awareness ❑ Likely to convert 29 29 rliraz #brightonSEO
30.
Meaning… ❑ Low intent ❑
Mostly browsing ❑ High competition 30 High Search Volume 30 rliraz #brightonSEO
31.
Where to get
some ideas? 31 31 rliraz #brightonSEO
32.
Where to get
some ideas? 32 Google Autocomplete 32 rliraz #brightonSEO
33.
Where to get
some ideas? 33 Semrush 33 rliraz #brightonSEO
34.
Where to get
some ideas? 34 Surfer SEO 34 rliraz #brightonSEO
35.
Where to get
some ideas? People Also Ask 35 rliraz #brightonSEO
36.
Any tool you
like! 36 36 rliraz #brightonSEO
37.
37 Why Aim As
Low? 37 rliraz #brightonSEO
38.
Newly Launched Products (GA4
had zero searches 14 days after launch)
39.
Trends Capture the trends
and get the traffic
40.
Niche Content (Content that
solves questions)
41.
What Does it Look Like? (Case Study) 41
42.
First, we map! 42 42 rliraz #brightonSEO
43.
See if relevant 43 43 rliraz #brightonSEO
44.
Mapping in the
relevant items 44 44 rliraz #brightonSEO
45.
Creating Rules for
metas 45 45 rliraz #brightonSEO
46.
What we did
47.
47 Launching 100 pages
with very low search volume as a starting point: 47 rliraz #brightonSEO
48.
48 After POC was
a success, we’ve launched around 5K pages, programmatically, using the same template 48 rliraz #brightonSEO
49.
Results?
50.
50 +105% Traffic Growth 50 rliraz #brightonSEO
51.
51 +25% Conversion Results 51 rliraz #brightonSEO
52.
52 Takeaways rliraz #brightonSEO
53.
Thank You! Go Find
Those “Precious Keywords” 53 rliraz www.lirazpostan.com