As per our research, we think there are many start-ups up and running lately. Each of these start-ups, due to competition, want none of their customers to go away from them. And to do so, they try to implement several tactics to solve their concerns. One such solution is to incorporate remarketing ads in their marketing campaigns. This section will give you an in-depth understanding of the remarketing ads.

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IDEAS
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2. TYPES OF REMARKETING ADS

3. DISPLAYING ADS TO PEOPLE WHO VISITED YOUR WEBSITE
 This is the most common type of remarketing ad. It clearly says that the users who visit
your website and drop, then those users will see these ads.
 These ads are shown on a couple of platforms. If you run these ads using Google Ads, it
will be shown on all the Google affiliated websites/platforms. If you run it using Facebook,
then it will show on Facebook and its display platforms.

4. EMAIL REMARKETING
• These are the remarketing ads that target users who had already opened your emails. Since the users
who open your emails demonstrate their interest in your product/services, there are better chances of
converting such users into customers.

5. DISPLAY ADS ON SEARCH ENGINES
• Along with showing your ads on different websites on the web, you can also create display ads on
search engines. These target users who had opened your website and search for similar
products/services on search engines.

6. SEARCH RETARGETING AD
• There are users on the Internet searching products/services on your competitor’s website. Using
search retargeting ads, you can try and convince these users to use your services and how it will be
beneficial for them.

7. VIDEO REMARKETING
• Some users showed interest in your product/services but didn’t show up or purchase, then using other
Google display networks like YouTube, you can retarget these users and try and attract them to purchase
your product/services. Your videos can also be used in this kind of ad.
• These remarketing ad types suggest that you are bound to stay at the top of your customers’ minds if you
run these ads. But remember, these ads do have a disadvantage too. You cannot keep on showing your
remarketing ads to the relevant users. They might get pissed off and abandon. You need to create your
campaigns so that the ads are not shown to the users on every web page they open.

8. THANKYOU