Presentation for SMC class

1. www. Liquidation Cabinets.com
Introduction
Family owned and operated
Located in Nashville, Tennessee
Designs Custom Cabinets for Kitchens & Baths
Builds cabinets for studios, tour busses, etc.
Has a great design team with a solid reputation
“Designs Sell, Customers Tell”

2. www. Liquidation Cabinets.com
“Designs Sell, Customers Tell”

3. www. Liquidation Cabinets.com
Introduction
• Founded upon selling RTA cabinets
• LC gradually expanded sales to include more
traditional assembled cabinets in several styles
• Represents factories from USA and Overseas
• The new styles are wood and man-made materials
“Designs Sell, Customers Tell”

4. www. Liquidation Cabinets.com
SWOT Analysis Revealed…
• Anxiety issues from staff & ownership
• Current effort felt like they were “spinning their wheels”
• No real results from FB, Twitter and Flickr
• No one was really in charge of the SM
• LC staff began to think it was a waste of work time
• Not everyone was comfortable using SM
• Knew they needed a SM Plan for business
“Designs Sell, Customers Tell”

5. www. Liquidation Cabinets.com
SWOT Analysis Revealed…
• LC does have a Google Web Presence and analytics
• LC has a IT person who designs and maintains website
• Until recently, no optimized SM presence online
• Were unsure how safe it would be
• LC did not have a SM update Plan in place…time issues
“Designs Sell, Customers Tell”

6. www. Liquidation Cabinets.com
Target Customer
• D-I-Y, Small -Medium Builder, Remodeler, and
homeowner
• Sales range from $2000-$12,000
• Median age 50 & possible empty nester
• Customer who frequently shops online
“Designs Sell, Customers Tell”

7. www. Liquidation Cabinets.com
Social Media Online Goals…
• Educate target market and other viewers
• Build relationships and market share
• Optimize new strategy, Clear direction
• Design an easily workable SM plan for staff
• Increase staff development time for SM
“Designs Sell, Customers Tell”

8. www. Liquidation Cabinets.com
Strategy
Educate target market and other viewers
• frequent posts to WordPress Blog(s)
• optimize chosen sites & their features in SM Plan
• use SM analytics to measure progress
“Designs Sell, Customers Tell”

9. www. Liquidation Cabinets.com
Strategy
Increase market share
• By nurturing online relationships through the use of clear
communication and helpful information
• By posting news and new deals to Blog
• By using QR code promos & such to attract viewers
• By using promos, polls and contests to keep Website and SM
sites Sticky
“Designs Sell, Customers Tell”

10. www. Liquidation Cabinets.com
Conclusion and Analytics
• This SM plan will take Patience, Education & Time
• The SM plan (PET Project) has begun
• In order to succeed LC’s approach must be honest
• Ownership and staff have to work together to see any
measures of success
• Social Mention will help us to measure our success
• Finally, Customers will also be a tool of measurement
“Designs Sell, Customers Tell”