Linkedin INformed event for recruitment agencies - Belgium 14 october 2014

1
Talent Solutions
Informed Event Brussels – October 2014
Cuong Nguyen
Customer Success Consultant
LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.

AGENDA
LinkedIn staffing consultants
Your business card on LinkedIn
Daily RPC workflow
Workflow functionalities
Learning Center
QA
©2013 LinkedIn Corporation. All Rights Reserved. 2

3
LINKEDIN NETWORK
BELGIUM: 2.3M MEMBERS. 51% PENETRATION RATE
Members Worldwide
2 new
Members Per Second
186M+
Monthly Unique Visitors
313M+

LINKEDIN.COM VS RPS
Build
your brand
Get
news
Make
connections
Conduct
research
Stay
connected
Source
candidates
Post
jobs
Send
InMail
Join
Groups
Organize
profiles
Collaborate with
your team
Manage candidate
profiles
Endorse
people

5
HOW DO CONSULTANTS USE LINKEDIN
Branding Exposure
Your digital up-to-date you
Joining groups connect with professionals
Keep connected and conversation going
Search Approach candidates (Recruitment)
Attract candidates (Jobs)
Monitor behavior key candidates (Update Me)
Looking for confirmation
Close eye on competition
Follow leaders key influencers
Understanding your target group market (Groups)
Identity
Networking
Recruit
Knowledge

6
LINKEDIN.COM - GROUPS
Industry
Get referrals, job offers, post job openings, discuss trends, etc.
Industries Where My Target Clients Are
meet people you could do business with, answer their questions and
display expertise in their industry for future opportunities when they
may need you.
Geography
Mix of different types of professionals, in a specific area, is a small
sample of Linkedin members you can get to know.
Profession
Meet your potential candidates and get in touch with CxO’s, buyers,
vendors, etc for possible business partnerships or career advancement.
Topic/Interest
Get in touch with like minded people. Not always business related.

7
LINKEDIN RECRUITER: IN 40 MINUTEN
Your set-up
• Profile up-to-date
• Search alerts on
• Inmail Templates ready
• Projects
• Joined groups
Your daily efforts on Linkedin Recruiter
• Check Notifications and Search Alerts (10 min)
• Respond Inmails (10 min)
• Send new Inmails (10 min)
• Participate in Groups (10 min)

YOUR BUSINESS CARD ON LINKEDIN

Name
Headline
Summary
9
YOUR PROFESSIONAL PROFILE
Experience
Photo
Rich Media

10
SKILLS RECOMMENDATIONS
Enriches your profile
Opinion of others
More complete profile
Tells the story
Manage it!

DAILY RPS WORKFLOW

12
DAILY RPS WORKFLOW
Post
Collaborate Contact
Organize
Find

FIND

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5 LEVELS OF TALENT MINING
Keyword and Title
Conceptual Search
Implicit Search
Natural Language Search
Indirect Search
Search using common keywords and titles
Searching using alternate keywords
and job titles
Identify candidates based on what isn’t
explicitly mentioned in profiles
Expand search using action verbs that are
related to the skills that you are looking for
Leveraging initial search results to make
connections to additional results and leads

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SOURCING TOOLS
Daily RPS Workflow
Find
Post Organize
Search across the
LinkedIn network
Full profile views up
to 3rd-degree and
Groups
20 unlocks per month
AND, OR, NOT, “”, ()
50 search alerts
Collaborate Contact

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BOOLEAN MODIFIERS
“ ”
AND
OR
NOT
( )
“financial analyst”
financial AND analysis
“financial analysis” OR
accounting
NOT recruiter
“financial analyst” AND (oracle
OR SAP)

CONSTRUCT A BOOLEAN STRING (Suggestion)
Titles
• (Lean OR “Continuous Improvement” OR “Process “ OR CI)
Level
• (manager OR manage OR managed OR leading OR lead OR
Supervisor OR supervise OR sensei)
Key words
• (budget OR bugetting OR bugetted OR improvement OR improve OR
waste OR audit)
Skills
• (“Black belt” OR 6Sigma OR “six sigma” OR Toyota OR TMS OR
Kaizen OR LAT OR “Lean assessment”)
AND
AND
AND

INMAILS

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WHO ARE YOUR MESSAGES GOING TO?
Passive members tend to do the following on LinkedIn.com
Catch up on news via Pulse
Connect with colleagues
Engage in groups
Of LinkedIn network is passive, or not
actively seeking employment.

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CONNECTING ETTIQUETTES
Situation:
1. Unknown if the candidate is passive or active
2. Unknown if the candidate is interested in this type/level job
3. Unknown if the candidate is well connected with recruiters
Goal:
1. Start a relationship
2. Trigger interest candidate
3. Candidate’s response
4. Recruiter-of-choice

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Do:
Know your audience
Start a conversation
Personalize message
It’s all about impact/growth
Leverage commonalities/shared connections
Call to action
Short but sweet
Don’t:
Make it feel like a template
Focus on the job
Include the job title in the subject line
Ask for a CV or referrences off the bat

CANDIDATE NOT INTERESTED
©2013 LinkedIn Corporation. Alle rechten voorbehouden. 23

TALENT PIPELINE

“A Talent Pool or Talent Network is a database of
potential candidates who have shown interest to work
in your organisation now or in the future”

TALENT POOL DRIVERS IN RPS
INMAILS
ENGAGEMENT
JOBS

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TALENT PIPELINE TOOLS
Project
Tags
Source
Uniformity and
consistency
See them as labels you
may add that will be
made searchable
Keep track of the
candidates’ source
This shows where your
candidates are in the
Status proces
Notes
Enrich profiles
with up-to-date
information

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COFFEE BREAK – 10 MIN

JOBS

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WHAT INTERESTS PASSIVE TALENT?
100%
more likely to want to make
an impact
56%
More likely to want a
corporate culture
that fits their
personality
33%
More likely to want
challenging work

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UTILIZE THE ALGORITME
Job Title*
Postal Code
Industry
Job Function*
Job Description

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TIPS
1. Divide your responsibilities and requirements
2. Use your network to make it viral.
3. Research how your competitors do their job postings
4. Ask recent hires which search terms they’ve used
5. Screen CV’s to look for target words
6. Ask your client for similar job titles

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WHAT IS THE BEST TIME TO POST JOBS?
January
Monday
11am – 4pm

In Product Demonstration
WIFI Code: OCT14

35
REVIEW
Daily RPS
Workflow
Post
Collaborate Contact
Organize
Find

36
Online Classes
Instructor Led Webinars
Curriculum
Material – Tip Sheets
Videos
Webinars Q4
Datum Tijd
Success met LinkedIn
Recruiter
1e Woensdag van de
maand
15:00
Werf talent met
effectieve Inmail
berichten
2e Woensdag van de
maand
14:00
Verdiep je
zoekopdrachten
3e Woensdag van de
maand
14:00
Uw Talent Pipeline
opbouwen en beheren
4e Woensdag van de
maand
14:00
LEARNING CENTER | ONE-STOP SHOP
lcshelp@linkedin.com (English) // cshelp-fr@cs.linkedin.com (French)

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FOR THE HANDS-ON PEOPLE
1. Double check your profile
2. Join relevant groups for branding, markt knowledge, connect people
3. Run through your current job positings
4. Make a killer Inmail template for each target group
5. Visit Learning Center and follow the trainings / sign up for webinars

SAVE SEARCHES – BIG TIME SAVER

WHERE TO MANAGE YOUR SAVED SEARCHES

SAVE YOUR INMAIL TEMPLATE
Send Inmail and save template
Use commonalities
Choose a template
Choose topic
SAVE
Example of blanks

INMAIL TEMPLATE – EXAMPLE 1
Create blanks in a template to personalize it

INMAIL TEMPLATE – EXAMPLE 2
Create blanks in a template to personalize it

Linkedin INformed event for recruitment agencies - Belgium 14 october 2014

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Linkedin INformed event for recruitment agencies - Belgium 14 october 2014