Build, Engage, Recruit – a Recruitment Agency Strategy:
1.Marketing in the Modern Age
2.What is new about Recruiting in 2014?
3.How recruiters can Build, Engage, Recruit
4.What success looks like on LinkedIn
21. Build Recruit
1 3
Build your brand,
your platform
and talent pools
Pick up leads,
make placement
and hire staff
22. Build Engage Recruit
1 2 3
Build your brand,
your platform
and talent pools
Demonstrate why
they should do
business with you
Pick up leads,
make placement
and hire staff
24. Build1
Why do you exist?
How are you different?
What is your unique selling proposition?
How do you communicate what your consultants
do?
What are your values?
A brand is simply an organization, or
product or service with personality
25. Build1
Build the foundations.
Position your brand across employees and your
company.
Rich media gets 100% more engagement.
29. Engage2
99% of advertising doesn’t sell much of
anything
What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
30. IT professionals
IT professionals in
banking
Senior IT
professionals in
banking
Senior IT
professionals in
banking working at
HSBCEngage2
31. Engage2
Over 2 billion updates are seen weekly across LinkedIn.
88% of members would follow a company.
Followers are 2.5x more likely to recommend your
business.
78% of company followers are more likely to respond to an
InMail.
32. Your followers, fans, members,
connections will see your content.
They may spread this further
through social amplification if the
content is relevant and engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
Engage2
33. Click-through rates on
desktop LinkedIn are 10x
as high as traditional
display ads.
Content generates 6x more
engagement than jobs.
Engage2
34. Engage2
Own the home page
experience:
– InMails, Ads, Sponsored
Updates, Jobs
Increase clicks on
ads/content by 25%
Increase opens of InMails
by 100%
35. 3 Recruit
Are you demonstrably helping the
organisation achieve its strategic
objectives?
How are you picking up leads?
How are you attracting candidates?
How are you making placements?
41. 16%
30%
16%
50%
Engaged with
Your Brand
No Engagement
with Your Brand
Engaged with
Your Brand
No Engagement
with Your Brand
3 Recruit InMail Success Rates by Brand Engagement
Dynamic Career Page
Jun 2013 to Jul 2013
Static Career Page
May 2013 to Jun 2013