This presentation details the recipe to successful hiring on LinkedIn: Understand your target audience Create valuable content that resonates with this audience Reach your audience at the right time Double the success of your sourcing efforts

1. Monday, February 1st, 2016
2:00 PM GMT
Gain access to your target market

2. Everyone on the line is muted by default.
Please type questions into the chat box on the right-hand side of the
screen.
Use #hiretowin to share learnings from today’s webinar!
The recording will be sent via email after the webinar.

3. Rise above the noise
How you can gain access to your ideal target audience
​Theresa Gschwandtner
​Media Account Manager
​Staffing North America

4. #Hiretowin
Recipe to successful hiring on LinkedIn
 Understand your target audience
 Create valuable content that resonates with this audience
 Reach your audience at the right time
 Double the success of your sourcing efforts

5. 5,000 Marketing Messages seen by
consumers per day through all mediums

6. Overwhelming choice

7. 57% of the decision to ‘buy’
is now made before any commercial
contact with your business

8. Rise above the noise
To be considered you need to rise
above the noise

9. I will help you get there on LinkedIn

10. One Aspirational Mindset
400+ Million Minds on LinkedIn
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates from corporations
Current affairs

11. Professionals on LinkedIn engage
with content 7x more than with jobs

12. How do you engage someone who is high in demand?

13. Let’s address a common challenge
Attracting in-demand Software
Engineers

14. Google currently employs 30k+ Engineers world wide
We cannot all be Google

15. Give potential candidates a reason to engage with your company
outside of the recruiting process
The key to success: Add Value

16. Adding Value

17. Be specific about your target audience
Software Engineers
Software Engineers
in Tech
Senior Software
Engineers in Tech
Senior Software
Engineers in London

18. This is Alice Greene,
She is a Senior Software
Engineer in Tech from London

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1 Whitepaper
3 blog posts/ long form posts
10 status updates
25 tweets/ snippets

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Determine topics that will intrigue Alice

21. Content Generation

22. Peers
1MM+ posts/wk in Groups
130k/wk Member Posts
Thought Leaders
500+ Influencers
News
2MM+ Publishers
LinkedIn Pulse
Brands
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education
270k+ Lynda classes

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Use testimonials, candidate success stories, recruiter
biographies

24. 80% of global CEOs engage socially
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Lead from the top

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Leverage your employees to write content

26. How to make your content more engaging

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Tailor your content

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Provide valuable, useful insight

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Ask questions

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Be visual

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Make it simple for Alice to reach you

32. It’s always good to share
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Status updates kick ass
​Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views ….and 25% more applications

33. Reach the right audience at the right time

34. Use Sponsored Updates to have a guaranteed spot on Alice’s LinkedIn page
Content only matters if the right people see it

35. Reach your audience at all times through all channels

36. How does Alice engaging with your
content affect you?

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Members who are more engaged with your content, are
usually 2x more likely to respond to an inMail/Job posting

38. Next steps to recruiting the audience you care about
38
Things you can do today
1. Identify and get specific about your target audience
2. Provide them with content they care about & reel them in by
 Tailoring content
 Being insightful
 Asking questions
 Being visual
 Being accessible
3. Do what you do best = recruit!

39. Questions

40. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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Links to trending websites mentioned
 Buzzsumo
 Followerwonk
 Twitter