What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
Social RecruitIn 2015 l Amplify your brand through social
Building Your Business and Your Brand
1. Build and Scale your Business and Brand
Ollie Sharpe, James Osborne, Darren Ryemill
2. The Building Blocks of High Performing Recruitment Businesses
James Osborne, CEO – Elite Recruitment Network
3. £13,000,000 Offers in excess of
Specialist IT Recruitment Agency for sale
West London
Highly profitable recruitment agency for sale, specialising in SAP and ERP recruitment.
Based in West London, with 5 satellite offices across EMEA. More details ►
ӿ Save Details ӿ Contact Us
£2,400,000 Or nearest offer
Independent Medical Recruitment Agency for sale
Surrey
Multi-office agency with a core focus on mid to senior level placements across the NHS,
Including allied health professionals (locum and perm). More details ►
ӿ Save Details ӿ Contact Us
£6,000,000 Offers in Excess of
International Telecommunications Agency for sale
Norfolk
Leading provider of telecommunications engineers across 8 different continents.
Trading for over 25 years from central Norwich offices. More details ►
ӿ Save Details ӿ Contact Us
6. Positioning
Markets
19
Low Risk
High Risk
High Gross Margins
Increasing Demand
Positive Change
Complacent Competitors
Disorganised Buyers
7. Positioning
Markets
Talent Pools
Jobs
Availability of Quality, skilled candidates
2009
20 million skills shortfall
New quality, skilled candidates entering the market
The ageing population leaving the market
2020
2014
8. Positioning
Markets
Talent Pools
Brand
Transactional
Transformational
Common
Unique
Well Recognized
Unknown
Established
Respected
Value Adding
Generalist
Specialist
Expensive
Low Cost
Inch Wide
Mile Deep
9. Range
Markets
Talent Pools
Brand
Business Blend
Contract
Perm
(contingent)
Perm
(retained)
RPO
14. Composition
Markets
Talent Pools
Brand
Business Blend
Systems / Processes
Culture
Metrics
68% between £100k and £300k average GP per Consultant
12% with over £250k average GP per Consultant
Account Spread
Account Penetration
15. People
Markets
Talent Pools
Brand
Business Blend
Systems / Processes
Culture
Metrics
Recruitment
Account Spread
Account Penetration
1
2
3
4
Understand the current Talent Market, and embrace it
Develop your Talent Proposition - become an Employer of Choice
Become Diversity Champions
Reach Out to them (active)
5
Recruit for Character not skills
6
Create Career Pathways aligned to Gen Y’s
7
Treat your business as your Best Customer
Empowered by tech, fuelled by a healthy sense of self and driven to make a real change in a failing system
over HALF of Millennials believe you can Google how to be a CEO of a startup
75% of Millennials say it’s important to have a side hustle that could turn into a career
72% of Millennials have a real desire to create things other people love
Source: MTVInsights
16. People
Markets
Talent Pools
Brand
Business Blend
Systems / Processes
Culture
Metrics
Recruitment
Engagement
Account Spread
Account Penetration
1350 Recruiters
17. People
Markets
Talent Pools
Brand
Business Blend
Systems / Processes
Culture
Metrics
Recruitment
Engagement
Account Spread
Account Penetration
1350 Recruiters
18. People
Markets
Talent Pools
Brand
Business Blend
Systems / Processes
Culture
Metrics
Recruitment
Engagement
Management
Account Spread
Account Penetration
I have confidence in the leadership skills of my manager
DisagreeAgreeDisagreeAgree
My manager is an excellent role model for me
19. The House
Markets
Talent Pools
Brand
Business Blend
Account Spread
Account Penetration
Systems / Processes
Culture
Metrics
Recruitment
Engagement
Management
24. “A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one service or another”
Seth Godin
34. If your company was a car, what car would it be?
SAFE
INNOVATIVE
PERFORMANCE
PRESTIGIOUS
AFFORDABLE QUALITY
LUXURIOUS
PIONEERING
BRAND OF THE PEOPLE
LUXURIOUS
LONGEVITY
44.
Define your target audiences
Define what you want your brand to be
How do you want them to feel?
Make sure everyone is on the same page
Keep your brand consistent across all channels
45.
Use it to reflect the personality of your business
Choose the right social media channels
Make your content native to the platform
Listen to your target audiences – find out what they want and what they think
Build appropriate followers, engage them and it will help you build your brand and recruit
46.
47. Build and Scale Your Business and Brand
Darren Ryemill, Opus Recruitment Solutions
48. Build a Business – Which is Brilliant!
1. Set clear Goals to work towards:
–
Company Aim – Make it real
–
Targets and Goals! Long Term
Sales Targets
Activity Targets
Growth Targets
Perception Goals?
–
Value Added
–
Cutting Edge
–
Niche
49. Build a Business – Which is Brilliant!
2. Building a Good and Scalable Culture:
–
What Culture? – Be Honest
–
Keeping Culture During growth
Culture comes first – no compromise
Rule of 5!
50. Build a Business – Which is Brilliant!
3. Be ready for change:
–
How do you plan for change?
–
Build an agile business – Be adaptable!
51. Build a Business – Which is Brilliant!
4. Be brave and Innovative
–
Embrace new working methods
–
Spot Trends – Create Trends!
–
E.g. Gamification / Career Simulation
52. Build a Business – Which is Brilliant!
Microsoft
Deutsche Bank
BNP Paribas
PWC
53. Importance of Brand
What kind of car would your business be?
How do you want your website visitor to feel?
Core basics of business – Consistency of message
–
Website, press, brochure, phone, in person…Social Media
54. Importance of Brand
Brand Consistency? – it will change and develop
Brand Desired Feeling?
–
BA Pilot
–
You are Special – Opus want to deal with you!
Internal and External Brand – Opus as employer
55. Importance of Brand
Industry has changed – and is changing
–
“Smash the phones”
Communication channels are changing
–
Hong Kong, Australia, UK staff
Linkedin / Twitter / etc v Shop Front
–
Wealth Creation
–
Business Valuation Multiplier