This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.

1. ​Timothee Semelin
​Enterprise Lead Hong Kong
​LinkedIn Marketing Solutions
The Higher Education Challenge
How LinkedIn is Adapting its Platform for Higher Education

2. ​The LinkedIn Value Proposition:
​The most effective platform
to impact the entire student-
professional journey

3. schoolscompanies knowledge skillsMembers jobs
The Economic Graph
400M+ 4M+ 3M+ 25K+ 17M+ presentations
1M+ long-form posts
270K+
Lynda classes

4. Research
Schools
Acquire
Knowled
ge
Develop
Profile
Build
Network
Connect
with
Alumni
Internshi
p
Job
Upgrade
Skills
Develop
Career
Support
Causes
LinkedIn Products (Paid & Organic) Support the
Entire Student-Professional Journey

5. LinkedIn Products Support All
Major Educational Departments
Admission
Education
Career
Services
Developmen
t
IP/Thought
Leadership
Marketing
Educational
Institution

6. Particularly on professional social networks
Students Seek Educational Information Online
LinkedIn survey – US April 2014
86%
54%
53%
49%
39%
38%
32%
22%
22%
Institution Website
Online News Publication
Peers
Professional Social Networks
Brochures
Friends / Family
Email
Trade Events / Open-days
Personal Social Networks
Professional
networks used
over 2x more
than personal
networks

7. How LinkedIn Helps Higher
Education Today

8. Connections
Company Industry
Size
Name
GenderEducation
Geo
Groups
Standardized
job titles
SeniorityFunction
Occupation
Target Only the Right Audience

9. Most Effective Platform to Engage with Professionals
Onsite Display
Network Display
Sponsored Updates
Sponsored
InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results

10. Be Relevant Early
Sponsored Inmail
Sponsored Updates

11. Be Everywhere On and Off Desktop

12. How LinkedIn Will Help Higher
Education in the Future

13. Invest in Simplification
University Page Company Page
+

14. We are Committed to Higher Education
and Investing in its Future