The document summarizes insights from the FinanceConnect NYC conference. It discusses how disruptors are changing industries by applying competencies from other fields. Mohamed El-Erian notes that millennials expect self-directed solutions rather than just products. The key themes are that disruption leads to innovation, trust is built through authenticity and relevance, and marketing should focus on creating customer experiences through each stage of the customer journey rather than just branding.
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
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Highlights & Insights from FinanceConnect NYC - FinanceConnect Hong Kong
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Insights & Highlights from
FinanceConnect NYC
ââŻJennifer Grazel
ââŻDirector, Global Vertical Marketing
ââŻLinkedIn
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FinanceConnect 2015
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ââŻ- Bob Dylan
ââŻThe Times They Are a-Changinâ
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ââŻMohamed El-Erian
ââŻ- Chief Economic Adviser, Allianz
ââŻâWe are living in a world in which disruptors
come with their core competencies and are
disrupting existing industries.
ââŻAnd they do it - by not being like the existing
industry by applying a core competency that
grew up somewhere elseâ
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ââŻâMillennials are different
- they have grown up expecting
and empowered to have a more
self-directed lifeâ
ââŻâThey are looking for
solutions not productâ
ââŻMohamed El-Erian
ââŻ- Chief Economic Adviser, Allianz
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DISRUPTION = INNOVATION
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TRUST
#1
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Authenticity â Relevancy â Dialogue
TRUST
#1
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THE BRIDGE
to meaningful relationships
Relevant content builds
#2
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CREATE
EXPERIENCES
Donât Just Develop Content -
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Becomes the Brand
THE CUSTOMER
DECISION JOURNEY
#3
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Evaluate
BuyConsider
Advocate Experience
Bond
Marketing isnât about branding,
itâs about the journey you provide the customer
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ââŻâThe only way you get to stay 165
years old is to re-invent yourselfâ
ââŻEd Gilligan
ââŻ- President at American Express