What's New, What's Sexy and What Works on LinkedIn

Viveka von Rosen @LinkedInExpert

LinkedIn is All Grown Up!
What is New
Why it’s Sexy
How it Works

11/7/2012 (c) LinkedIntoBusiness 2012

Viveka von Rosen (@LinkedInExpert)
• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)
• Forbes Top Ten Most Influential Women in Social Media
• Forbes Top Fifty Most Influential People in Social Media
• Contributor to numerous social media books including, “Small Business
Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the
Social Media Puzzle”
• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on
LinkedIn
• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business
professionals)
• Certified in LinkedIn for over 6 years with 10K+ clients
• Almost 26K direct connections, 25 million in network
• #44 in the “200 Most Fearless Women Online and in Social Media” list
• One of TopRank’s top 25 women on Social Media


Principles:
1. First Impressions prin·ci·ple [prin-suh-puhl]

2. Findable 1. an accepted or professed rule
of action or conduct
3. Name Recognition 2. a fundamental, primary, or
general law or truth from which
4. Connection and others are derived
Relationship 3. a fundamental doctrine or
tenet; a distinctive ruling
5. Top of Mind Awareness
6. Thought Leadership
7. Company Profiles


1: Make a Good First Impression
Photo
Professional Headline


Your Photo Should Reflect
Your Business Persona
Choose a photo that reflects your business
persona.
Don’t include other family members
Don’t include your hobbies
Don’t use a logo
Do add a photo!


Your Professional Headline
Is Like An “Elevator Speech”

 Tell them who you are
 Tell them what you do
 Tell them how you can help
 120 Characters including special characters

(c) LinkedIntoBusiness 2012 11/7/2012

2: Make Sure You are Findable
 LinkedIn is like Google – your profile
must be optimized if you want to be
found in a search
 Your LinkedIn Profile is much easier to
optimize than your website
 Use “Skills and Expertise” applet to
find great keywords!


Skills as LinkedIn Relevant
Keyword Finder
Skills and Expertise - Found under the More tab
 Use the Skills applet for keyword inspirations and
explanations…


Skill Endorsements
 Use endorsements to credential your buddies, get
back in touch and so something nice!
 vCards


Use Your Keywords in…
Title Fields
 100 Characters
 More important than ever now that
they are not visible “top of the fold”


Summary Section
 Format: white space, capitalization, bullets &
special characters
 2000 characters with keywords
 Why should someone hire you?
 Benefits – not only features


Interests and Add Sections


3: Make Sure They Remember
Your Name
 Customized LinkedIn URL
 Customized Websites


Customize Your LinkedIn URL
Edit Profile
Click on Edit next to LinkedIn URL
Click “Customize LinkedIn URL”
Add your name – no spaces


Customize Your Websites
 Edit Profile
 Expand Contact
Info
 Click Edit next to
website
 Choose “Other”
option
 Website name,
CTA or Description


4: Make the Right Connections

Its still who you know
Although you never know you you might
need to know that you don’t yet know – you
know?


Advanced Search and Saving


Shared Interests

You can now see what you have in common with
your first and second level connections


Searching Your Connections

Search your connection’s network by KEYWORD


5: Make Contact With Your
Network

 Social CRM Tools (Client Relationship Management)
 HereOn.Biz


CRM: Outlook Social Connector


CRM: ConnectedHQ & Rapportive
 Download and organize your Connections!
 Send messages
 Set up a schedule
 Keep notes


Hereon.Biz (iPhone)
 Check into your location. Reach out and meet locals
wherever you are!


6: Make Yourself a Thought
Leader
 Sharing Bookmarklet
 LinkedIn Answers
 LinkedIn Notifications


Sharing Bookmarklet


LinkedIn Answers


NEW LinkedIn Notifications


7: Company Profiles
 Banner Image
 Targeted Updates
 Video/other bonuses


Banner Image

 Like Facebook AND you can ADD Contact Info!


Targeted Updates
 Target an Audience
 Feature an Article
 Use your Insights


Extra Cool Stuff
 Targeted Products and Services
 Special Offers
 Video


Wrapping Up
Are you portraying the right image?
Are you using your keywords in the right
places?
Are you customizing your web links?
Are you finding and connecting to the right
people?
Are you building relationships?
Are you positioned as a thought leader (or at
least as a Go-Giver?)


Products:
LinkedIn Marketing: An Hour a Day $29
(Book)

LinkedIn Best Practices $47 $35
(Single DVD)

LinkedIn’s New User Interface Tour $47 $35
(Single DVD)

Link Into Business: LinkedIn Companion $397 $197
(8 videos, 3 downloads)

Biz Dev Sales Pack:
§ LinkedIn Marketing: An Hour a Day $219
§ Link into Business Companion Pack
§ New User Interface DVD

Viveka von Rosen

www.LinkedIn.com/in/LinkedInExpert
www.Facebook.com/YourLinkedInExpert
www.Twitter.com/LinkedInExpert
www.LinkedIntoBusiness.com

What Questions Do You Have?


What's New, What's Sexy and What Works on LinkedIn

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von Viveka von Rosen

Mehr von Viveka von Rosen (9)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

What's New, What's Sexy and What Works on LinkedIn